Destination Toronto, in partnership with DIVE Billboards has become the first Canadian brand to utilize TikTok’s groundbreaking Out of Phone offering, announced in October, bringing the vibrancy and diversity of Toronto to one of the world’s most iconic locations – Times Square, New York City. The first Canadian Out of Phone featured TikTok […]
It’s Your Moment to Shine The only thing better than being part of OOH history at the OBIE Awards is submitting an entry at a discounted price. You can take advantage of our early entry pricing now through Friday, December 22, so go dig through this year’s campaigns and […]
Company: Flo Advertising Markets: Las Vegas Address: 948 Rainbow Rock St, Las Vegas, NV. 89123 Email: mike@floadvertising.com Phone: 702-203-0471 Flo Advertising operates a 9′ by 21′ mobile billboard truck and 10′ by 21′ static digital billboard trucks, on the Las Vegas Strip. The company is owned by Michael Foland and Todd Lally who have a […]
Link Media outdoor is still growing. Here are the results from the Boston Omaha 10Q for the 9 months ended September 30, 2023. Revenues increased 9.5% to $10.9 million for the 3 months ended September 30, 2023 due to an improvement in rental and occupancy rates and the acquisition of […]
Yesterday Billboard Insider polled readers about how out of home sales reps should be paid. Here are the highlights. Nearly 80% of Billboard Insider’s readers pay out of home sales reps a salary plus a sales commission. Only 20% of readers pay a straight commission or draw against sales commission. […]
We all know the Las Vegas sphere and the buzz it has created in the OOH industry. Farshid Joe Shooshani, a former chair of the Beverly Hills Planning Commission, is determined to build Los Angeles’s own version of an LED sphere. The Architect’s Newspaper reports that Shooshani has submitted plans […]
New York, NY, November 14, 2023 – Vistar Media, a cutting-edge global provider of programmatic technology for digital out-of-home (DOOH), announced today the appointment of Michael Rubenstein to its Board of Directors. Rubenstein is known in the media industry for his ability to build and manage leading advertising technology companies. […]
Company: Eastern Outdoor Advertising Market: Eastern North Carolina Headquarters: P.O. Box 1416, Kinston NC 28503 Phone: 252-286-7373 Email: Cameron@EasternOutdoorInc.com Eastern Outdoor Advertising is a full service outdoor advertising company with a footprint that covers east of Interstate 95 all the way to the Crystal Coast. This includes the markets […]
Billboard Insider is running a series by out of home sales expert Kevin Gephart on how to sell digital out of home. Today Kevin talks about how digital out of home is unique. Why DOOH is unique Roadside digital billboards are as old now as TV was in 1972. What’s […]
Billboard Insider received three queries over the past week asking about how to compensate sales reps. Some introductory thoughts. An industry rule of thumb says that a small out of home company should pay sales reps no more than 20% of collections. This should be thought of as the upper […]
