Lamar has announced the addition of three new digital billboards in New Jersey. New Digital Billboard on the New Jersey Turnpike This new digital billboard is located on the New Jersey Turnpike (I-95), just north of Exit 16E. It reaches commuters traveling to Northern New Jersey, as well as people […]
Other News
Sign Companies Speak Against Proposed Sussex Ordinance
“It’s disheartening. It’s hard to believe that a bunch of Republicans want more regulations and more government,” said working group member Lynn Rogers, a former councilman and owner of Rogers Sign Co. in Milton. “We don’t want to become the most over-regulated business in Sussex County.” Cape Gazette reports […]
JC Decaux founder dies.
Jean-Claude Decaux, founder of the outdoor and transit advertising company JCDecaux has died at age 78. Decaux handed control of the company to his son in 2000. JCDecaux operates 491,950 street furniture faces, 207,260 billboard faces, 379,060 transit faces and 41,470 airport faces in 56 countries. Paid Ad
Quakertown Considering Monument Sign & Digital Billboard
WFMZ reports that Catalyst Outdoor has proposed to construct a monument sign in Quakertown which would incorporate a digital billboard. The sign would be 40 feet by 23 feet. Quakertown is appointing a committee to look at the proposal. In March 2016 Catalyst proposed a digital monument sign to the […]
Are Clear Channel’s Orlando Assets Next For Lamar?
What’s next for Clear Channel Outdoor and Lamar? Insider has heard rumors that Lamar may be interested in Clear Channel’s Orlando/Ocala/Melbourne cluster. Makes sense for a couple reasons: Lamar bought Florida’s Beech Outdoor in April 2015 and the Clear Channel Florida assets would complement the Beech assets. Lamar has $890 […]
Pelican Outdoor
Company: Pelican Outdoor Advertising Markets: New Orleans, Louisiana Headquarters: 201 Kent Avenue, Metairie, LA 70001 Phone: 504-738-5153 Pelican Outdoor operates 23 billboard structures in New Orleans, Louisiana. Most of the structures are two sided, 14 by 48 monopoles. The firm’s President is John Jackson. Paid Ad
Bay County Partners With Premium Outdoor
Premium Outdoor has partnered with Bay County, Florida and their 14 digital billboards now have the capability to display direct messages from Twitter. The county Emergency Operations Center will have the ability to directly tweet to the billboards. They also would be able to […]
Phil Morton On Political Ads and Outdoor
Phil Morton of Billboard Connection has an interesting post titled “Political Advertising 2016 using Out-of-Home Media.” Here are the takeaways: Outdoor’s geo-targeting is great for local political races (e.g. congress and municipal offices). Digital signs can be used for targeted responses. Mitt Romney bought digital flips in cities where President Obama […]
Indiana Court says GEFT Outdoor can sue Indianapolis for damages.
The Southern District of Indiana US District Court ruled last week that GEFT Outdoor is entitled to damages because two digital signs were denied under an old unconstitutional sign code. Reed v Gilbert figured into the decision. Here are the facts: Indianapolis had an original sign ordinance requiring billboard companies […]
Why Was This Sign Built?
A digital sign does not make a bad location good. Insider saw this digital sign in Georgia yesterday. The sign has 1 sold face. Much to dislike about the sign. The sign is angled and only has one side. This reduces potential revenues. You need to think long and hard […]
