Place Exchange has issued the H2 2023 Programmatic OOH Trends Report. The highlights: Out of home programmatic CPM’s grew from $7.14 in the first half of 2023 to $7.24 in the second half of 2023. Billboard Insider notes that this is above the average cpm of about $5 for […]
I am challenging myself to create 1,000 new billboard designs in 2024 starting February 1st with weekly updates every Friday on my progress throughout the challenge. The 1,000 new billboard designs will feature hundreds of new concepts for multiple business categories, public service messages, holiday messages, personal messages, up-for-grabs concepts, […]
Company: iDigital Outdoor Headquarters: 3235 Oak Ridge Loop E West Fargo, North Dakota 58078 Market: Minnesota, North & South Dakota Phone: 701-369-6100 iDigital Outdoor focuses on digital billboards in the Dakotas and Minnesota. The Company operates 20 structures and 32 faces in Minnesota; 17 structures and 227 faces in North […]
Make sure you understand exactly who owns what rights before you put a billboard on tribal land. That’s the lesson of United States v. Osage Wind, LLC. The dispute involves a wind farm but has implications for billboards. Here are the facts. In 1906 the surface estate of the Osage […]
When Insider heard the news on the proposed Hawaii Billboards in the New Aloha Stadium Entertainment District, we reached out to JPG Media President, Jean-Paul Gedeon. JPG has operated an OOH business in Hawaii for about 20 years and found their niche focusing on Malls, Supermarkets, Drugstore / Pharmacy, Truckside, […]
Stockholm, Sweden: Mass Media has appointed DoohClick as its ad network management partner as the company embarks on an ambitious investment plan to scale its digital out of home (DOOH) portfolio across the UK. Since 2017, Mass Media has grown its network of static large format roadside billboards and retail […]
Pivot Media Ventures has hired out of home industry veteran Randi Pesso as Director of National Sales. Pesso has over 20 years of OOH experience leading account teams for clients such as DoorDash, Coca-Cola, Unilever, AT&T and Anheuser Busch. Her industry expertise will play a critical role in the growth […]
Company: IMM Outdoor Market: Massachusetts Address: PO Box 270705, Boston, MA 02127 Phone: 617-416-4245 Email: info@immoutdoor.com IMM Outdoor operates a 14 by 48 billboard on the Mass turnpike in Chicopee. The righthand read is digital. The lefthand read is static. Insider talked with company owner Matthew DiRoberto Matthew, how did you […]
Yesterday Craig Berry of Stark Capital discussed private equity terms and conditions. Today he shares 8 tips for independent operators to consider when negotiating and structuring equity transactions. Tips on Negotiating and Structuring Private Equity Investments: #1 Secure a commitment first before you draw the capital. If the objective is […]
SAN FRANCISCO–(BUSINESS WIRE)–Seattle-based startup Statsig, a leader in the product experimentation space, announced itself to San Francisco in a very noticeable way, reinforcing itself as a key player in revolutionizing how businesses use data to build products. Founded in 2021 by former Facebook engineers, Statsig has quickly risen to prominence by […]
