Circle City Outdoor, the owner of the Billboard Insider website, operates a small outdoor advertising plant in Indiana and Iowa. We watch every penny. We are an operator associate of the IBOUSA. Last month we also joined the OAAA for three reasons. Advocacy. No one does a better job […]
NEW YORK, Oct. 11, 2016 /PRNewswire/ — Today OUTFRONT Media (NYSE: OUT), one of the largest out-of-home media companies in North America, announced the hire of Joel Melby, who will serve as the company’s Chief Technology Officer. In his new role, Melby will oversee the development and engineering team that is […]
Non-competes are an important but often overlooked aspect of selling an outdoor company. We asked Gabe Oliverio to discuss what sellers should be thinking about when they negotiate a non-compete. Gabe is a managing director at Johnsen, Fretty & Co, an investment bank which specializes in divestitures, acquisitions, […]
Snapchat marketing codes are starting to show up in different venues, inviting people to scan them with promises of promotional add-ons inside the app. Ad Age is reporting that Snapchat has turned the concept into an ad format called Snap to Unlock. Brands put the codes, which look like Snapchat […]
Digital billboards have become much more efficient. Here’s a September 22, 2016 Daktronics blog post about a customer who reduced his power bill by 50% by replacing a 2005 digital sign with a 2016 digital sign. Long Time Customer Sees Massive power Savings. If you’re an Independent billboard operator and […]
Not a bad idea to monitor what employees and potential employees say about your company on Glass Door. Glass Door has a database of more than 8 million company reviews, interview reviews and salary reports. Here are the average Glass Door rankings for the four public outdoor companies together with […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
The first billboard with falling “snow” and a real climbing car has just been unveiled in Times Square, New York City, to mark the PS4 release of ”Rise of the Tomb Raider” and the 20th anniversary of the popular video game franchise. Liquid Advertising, the ad agency of record for […]
Company: Bedgood Outdoor Markets: North Carolina Headquarters: 4541 Forest Cove Rd, Belmont, NC 28012 Phone: 704-825-8579 Email: parrochie@aol.com Bedgood Outdoor advertising is a Charlotte billboard that has been proudly serving the Charlotte and Gastonia market for over 38 years. Bedgood Outdoor advertising had the first Digital board in Charlotte and […]
Guess what’s the number one search query on the Billboard Insider website this year? “How to hack a digital billboard.” There are lots of people out there who would love to hack your digital signs to make you look bad or simply to show they can get away with it. […]
