Capecoral.com reports that the Cape Coral City Council has approved a Lamar proposal for two digital billboards at the foot of Cape Coral Bridge off Veterans Parkway near Del Prado Boulevard by a 6-2 vote. Lamar was the only company to submit an RFP for the sign. Here are the […]
Company: Triad Outdoor Market: North Carolina Headquarters: 131 Industrial Avenue, Greensboro, NC 27406 Phone: 336-379-8420 Triad Outdoor is a family owned company which has been in the outdoor business since 1965. The company’s plant consists primarily of 10 by 40 and 14 by 48 static billboards James T. Bryant […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: Arnold Outdoor Markets: Oklahoma. Headquarters: 5121 N Sante Fe, Oklahoma City, OK 73318 Phone: 405-620-5708 Arnold Outdoor was started in 2000. The company has digital signs, bulletins and posters across the state of Oklahoma. The firm is owned by John Arnold. Paid Ad
MediaPost has an article on Beacons and billboards. Vector Media has installed Gimbal beacons in 500 double decker buses which in New York, Miami, Los Angeles and Chicago. The beacons gather info from beacon-enabled smartphones. When a consumer gets within 50 feet of a bus they get a text message […]
Borrell Associates has issued a report on the Outdoor Advertising industry. The report costs $995 and can be accessed via the Borrell website. The reports says digital signage accounts for 17% of all billboard sales. Here’s a Borrell infographic which shows that outdoor has grown nicely since 2009. […]
A congressman from Rhode Island is circulating a letter to colleagues, asking federal regulators to overturn their 2007 Guidance to the states regarding control of digital billboards. US Rep. David N. Cicilline (D-RI) is making these points in his pitch to other members of Congress, asking them to sign a […]
Duluth, GA (June 13, 2016). Formetco, Inc., the largest full-service supplier to the outdoor advertising industry, is pleased to announce the appointment of Jim Leisge as Purchasing Manager. Leisge will coordinate and oversee Formetco’s purchasing department with plans to implement a procurement process that helps improve inventory management and reduce […]
Company: Arrington Outdoor Headquarters: 16135 Preston Rd, Dallas, Texas 75248 Phone: 678-624-9275 Email: info@arringtonoutdoor.com Market: Strategic billboard locations along major freeways and rural highways in around the Dallas Fort Worth area, the second fastest growing metro area in the Nation. Includes both traditional and digital faces. Their advertising reach extends to over twenty […]
Outdoor is trading at a higher multiple than most other forms of media. This chart from investment banker Mark Boidman’s presentation at this months’s FEPE convention titled OOH and M&A shows that public outdoor advertising companies are valued at an average of 11.7 times cashflow which is well above TV, […]
