Guideline’s Standard Media Index, which measures actual agency invoicing data showed large declines in August OOH ad spend. Here’s the press release. With a summer reduction in OOH activity, OOH share of ad spend revenue saw an 18% decline in August YoY. Traditional media as a whole saw double-digit declines as […]
Company: CRH Outdoor Address: Gainsville, Georgia Email: sales@crhoutdoor.com Phone: 770-540-4740 Markets: Georgia CRH outdoor operates a billboard plant with 12 faces including 2 digital billboards faces in Georgia. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title. Our newsletter is […]
Five quotes from day 1 of the Fall 2023 IBOUSA conference in Indianapolis. OUTFRONT’s Andy Sriubus says stop devaluing your product. If we’re trying to make the argument to buyers that we have value you have to have integrity in that conversation so it’s not just buy the media for […]
U2 is live at the MSG Las Vegas Sphere and if you want a ticket you should plan on spending anywhere from $600 to $22,000 according to StubHub. Then there are the advertising opportunities. Invidis recently reported that several media outlets picked up advertising information for The Sphere and posted […]
Yesterday we asked Billboard Insider readers what their return on investment (ROI) hurdle rate is for new capital projects. Billboard Insider readers want a minimum ROI on out of home capital projects of at least 15%. One third of Billboard Insider’s readers seek a ROI of 15-20% on new capital […]
Vistar Media Launches New Sports Use Cases for DOOH Dynamic Creative New York, NY – October 4, 2023 – Vistar Media, a cutting-edge global provider of programmatic technology for digital out-of-home (DOOH), announced today its ‘real-time sports updates’ dynamic creative capabilities to help brands better drive fan engagement, tune-in intent […]
Company: CRG Advertising, LLC Headquarters: PO Box 2211, Shelton, CT 06484 Market: Connecticut Phone: 860-961-4818 Email: cghione@crgadvertising.com CRG Advertising operates 4 digital faces and 7 static faces in Connecticut. The signs range in size from 10.5 by 22 to 14 by 60. The firm was founded in April 2009 […]
[CHARLOTTE, NC] – Gvest Capital, a Charlotte-based real estate firm, has completed its multi-faceted Ervin Complex in Charlotte. The project erected the largest OOH digital spectaculars in the Carolinas and restored the historic eight-story Ervin Building. After falling into disrepair following the 2008 recession, many thought the Ervin Building was […]
It’s one of the drawbacks of being a public company. You get sued on ever surprise announcement of bad news. The class action legal firms are circling Clear Channel Outdoor after last week’s surprise announcement of a $26 million SEC fine that shaved 3% off the stock. See release below… […]
A reader asks: I was working with my Controller recently on some financial planning and forecasting and the question came up on what a target ROI should be on a billboard. The ROI or return on investment or hurdle rate is the minimum return you want to see from capital […]
