Insider has written before about the importance of having a good written outdoor lease or easement as a defense against a landowner with a fuzzy memory. Franklin Outdoor v James Hovanetz demonstrates that a written outdoor lease trumps a landlord’s claims of a verbal agreement. In 1978 Franklin Outdoor signed […]
Other News
Using Your Billboard To Track Real Time Baseball Scores
Insider has attached a Watchfire Press Release about a widget which lets owners of Watchfire digital billboards integrate real time baseball scores into their boards. Seems like a great way to make use of unused space on a board during playoff season for any sport. DANVILLE, Ill. – (October 4, […]
Outdoor Valuations September 2016
Public outdoor company valuations shrank slightly during the third quarter of 2016 as this chart demonstrates: Public Company Outdoor Values September 2016 The average revenue multiple for the four public outdoor companies shrank from 3.74 times to 3.60 times. JCDecaux, Clear Channel Outdoor and Outfront trade at a lower revenue […]
Torrey Outdoor Advertising
Company: Torrey Outdoor Advertising Markets: Iowa, Illinois Headquarters: 920 15th Avenue, East Moline, IL 62144 Phone: 309-752-5360 Email: info@torreyoutdoor.com Torrey Outdoor operates an outdoor plant in the following cities: Rock Island Illinois Moline Illinois East Moline Illinois Davenport Iowa. The company is 33 years old and owned by Tom Torrey. […]
Yuma Considers Sign Rule Changes
The Yuma Sun reports that the Yuma, Arizona City Council is considering the following changes to the city’s sign ordinance: A limitation of digital sign brightness to 6,500 nits during daylight hours and 300-342 nits during nighttime. Extensions can’t extend more than five feet beyond a horizontal surface of a […]
Digital Billboard Corridor For L.A.?
Gov. Jerry Brown signed off on a new law last week that could allow more digital signs in downtown Los Angeles. As Insider reported on September 5th AB1373 would require billboards to conform to whatever sign ordinance the City Council passes. The new bill allows developers to potentially erect several giant electronic billboards around […]
Nancy Fletcher’s 25 Year Perspective
By Nancy Fletcher, OAAA President and CEO Twenty-five years ago, I signed a contract to lead OAAA (October 1991). A few months later, my husband and I moved our family from Minnesota to Washington, DC. Thinking back on a quarter century, I’ve assembled a list of 25 highlights in 25 […]
Jock Gibb on Formetco’s 10 Year Warranty
Formetco announced a 10 year parts warranty on FTX digital billboards last week. Insider talked with Jock Gibb, VP Sales about the announcement. What factors have led Formetco to offer the warranty? We have spent a lot of time getting feedback from the outdoor industry. What we have learned is […]
Company of the Day – Target Signs
Company: Target Signs Headquarters: 813 Camel Dr., Gillette, WY 82716 Markets: Target Signs is Gillette’s oldest and largest outdoor media provider. From their first hand-painted signs to their digital outdoor network, they have been serving the businesses of Gillette for nearly three decades. Phone: 307.686.7788 Email: signs@vcn.com Paid Advertisement
Southborough Digital Appeal Prevails
Insider reported last week about Lamar appealing a written decision by the Southborough Building Commissioner who required the Company get a report from the Planning Board before even submitting its application for a use-variance to the Zoning Board of Appeals. Lamar had filed an appeal on the decision. Wicked Local […]




















