The Republican National Convention is coming to Cleveland July 18-21. With that comes the opportunity for out-of-home advertisers to reach larger audiences than normal. The convention is expected to bring at least 50,000 to the city, with most staying and hanging out around Quicken Loans Arena, where the event will be […]
Other News
A Lesson in Visual Advertising
Insider liked this Linkedin post by Andrew Holmes of Pattison Outdoor. It is reprinted with his permission. It looks good, but does it taste good? A lesson in visual advertising Andrew Holmes, Account Executive at Pattison Outdoor Given the choice, which of these burgers would you choose? You picked the #1, […]
Company of The Day: Reeves Outdoor
Company: Reeves Outdoor Markets: Texas Headquarters: 114 W Mason St, Mabank, TX 75147 Phone: 903-330-4060 Reeves Outdoor operates a billboard plant in East Texas, from Dallas to Tyler, including Athens and Corsicana. The company is a member of the IBOUSA. Reeves Outdoor should not be confused with Reeves Media, the […]
J. Allen Smith on Billboard Condemnation
J. Allen Smith is a eminent domain and condemnation expert at Settlepou, a Dallas law firm. In June 2016 Smith and Paul Wright gave a presentation on billboard appraisal methodologies and case law at the International Right of Way Association Conference. Insider interviewed Smith this week about billboard condemnation and […]
Back to School Outdoor Ads
iheartbillboards has a nice piece titled “Three Ways OOH Amplified Back-to-School Spending.” Outdoor advertising is great for influencing back to school buys because of the proximity of billboards to stores and the ability to tailor digital messages to special sales. Insider’s take: Now’s the time to be talk with electronics, […]
Railroad Outdoor
Company: Railroad Outdoor Markets: Georgia Headquarters: 1750 Peachtree Street, NW, Atlanta, GA 30325 Phone: 678-571-8899 Railroad Outdoor was formed by Mike Fitzgerald and Kelly Shaw in 2010 to acquire and develop billboards. The company operates a 120 face billboard plant in North Georgia. Much of the plant is 6′ by […]
A history of outdoor advertising in 45 seconds.
Erica Line, the Corporate manager of Digital Asset Content and Integrated Strategies at Adams+Fairway Advertising has put together a fascinating video called “The History of Outdoor Advertising in 45 seconds.” Erica tells Insider that she put the video together by condensing an earlier 10 minute video which was compiled by […]
Safety Around Power Lines.
Power lines are dangerous. OSHA reports that 74 workers were killed by electrocution during 2014. In June 2000 an installer working on a Carroll Advertising billboard lost his left arm and lower leg when a metal pole he was handling came into contract with a powerline. Cliff Miller of […]
Meet the Cat Lady
A fun article on Philly.com about a Long Beach Island realtor, Pattie Romano. Everybody knows the cat lady from the graffitied whiskers and black circles around her eyes that were scrawled on her Bay Avenue billboard, by the last turnoff from the island. For years, no matter how many times […]
Company of the Day: Onsite Insite
Company: Onsite Insite Markets: Arizona Headquarters: 6200 E. Thomas Rd., Suite 201, Scottsdale, Arizona 85251 Phone: 480-990-0800 Email: info@azbillboard.com Onsite Insite works with the Gila River Indian community to construct 14’ x 48’ static bulletins along the Santan Freeway Loop 202 in the southeast valley of Phoenix between I-10 and […]
