From Insider – Any of us who have teenagers or young adults in our families have probably been exposed to the Pokemon GO craze which has exploded in the past week. It does bring Gamers off the couch and into the real world, but can make them a bit distracted as […]
Other News
Billboards and Political a Good Match
“In terms of CPM, OOH advertising can’t be beat. And with increased availability of digital billboards, political advertisers can now change out copy faster than they could on TV.” Melissa Sharp, veteran campaign planner quoted in The Hill. In a June 23, 2013 article in The Hill Bob McCuin of […]
FBI Says Billboards Help Nab Ohio Suspect
Susan McKee, Unit Chief, FBI Office of Public Affairs, says 54 fugitives have been caught as a direct result of tips prompted by “wanted” information on digital billboards. Here is the latest example, from Ohio: May 19. Suspected heroin dealer Mekahale Lamb escaped a transport vehicle in Cincinnati. Law enforcement activated […]
Myron Laible on State and Local Outdoor Regulations
Myron Laible is Vice President, State, Local and Regulatory Affairs for OAAA. He has been with OAAA for 30 years. He is also an officer for the Foundation for Outdoor Advertising Research and Education. Laible was elected to the OAAA Hall of Fame in 2007, an honor given every two […]
Company of the Day: Mollman Outdoor
Company: Mollman Outdoor Signs Markets: Oklahoma Headquarters: 627 Chickasha, OK 73018 Phone: 405-224-1560 Mollman outdoor operates a 200 face billboard and poster plant in 17 towns in Southwest Oklahoma. The company is run by Matthew Mollman. Matt, how did Mollman enter the outdoor business? I used to post vinyl for […]
When Your Regulator Wants to Compete With You
Key states are exploring plans to allow commercial advertising on highway rights of way. There is a Texas proposal for example which would sell to corporate sponsors one third of the space on public traffic signs, like the picture on the right. California’s Legislature recently debated a bill to allow commercial […]
Rate This Board By Out of Home Creative
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
Adams Partners with AdMobilize for Vehicle Measurement Data
Miami, FL. July 13, 2016 – US Out-of-home Advertising company, Adams+Fairway Outdoor Advertising, and venture backed technology company, AdMobilize, announced today a strategic partnership to test realtime vehicle data and analytics for digital billboard inventory across selected U.S. markets. Miami based AdMobilize provides realtime intelligent analytics on both vehicle and […]
Company of the Day – RAM Outdoor Advertising
Company: RAM Outdoor Advertising Market: Arkansas, Oklahoma Headquarters: P.O. Box 452052 Garland, Texas 75045 Phone: 877-286-7276 Email: craig@ramoutdoor.net RAM Outdoor Advertising is a locally operated billboard company servicing the Greater Fort Smith, Arkansas area. Their inventory consists of static, tri-vision and digital faces. Craig Roberts is the Managing Partner. Ram Outdoor Advertising should not […]
Liberty Outdoor on Billboard Permitting
In June 2016 Cary, IL denied Liberty Outdoor a permit for a digital billboard but approved the company’s revised plans for a two double-sided 72 foot square monument billboards. The decision was a partial victory for Liberty because the signs which were involved had been scheduled to be removed. Insider […]
