Other News

Company of the Day – Garden State Outdoor

Company: Garden State Outdoor Headquarters: 2 Convention Boulevard, Suite 100, Atlantic City, New Jersey 08401 Markets: New Jersey Phone: 609.340.0040 Email: info@gardenstateoutdoor.com Garden State Outdoor and its affiliate companies, Camden Outdoor and East Coast Outdoor have created some of the most iconic outdoor advertising displays in the industry and throughout New Jersey. […]

Scenic America’s Budget

Know your opposition.  Here’s Scenic America’s budget for fiscal 2019-2023.  We took the numbers from Scenic America’s  recent  form 990. Revenues increased 7% to $1.3 million in 2022. Expenses increased by 9% to $1.3 for 2022.  Scenic has 8 staff members. Cash balances have declined over the past two years […]

Rate This Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Extra Credit Projects Wins Award for Ford Airport Billboard

GRAND RAPIDS, MICH — Michigan-based advertising and design agency, Extra Credit Projects (ECP), has been named a winner in the international 2023 Communication Arts Advertising Annual. Winning entries are showcased in the November/December issue of the magazine, which is distributed to 25,000 subscribers worldwide. Other top agencies featured include Rethink, […]

Company of the Day: GCG Media

Company: GCG Media Services Markets: Nationwide Address: New York Email: matt@gcgmediaservices.com Phone: 914-815-0227 GCG Media provides project management and media buying services to out of home advertising companies.  GCG was formed inm 2009.;  The company supervises the engineering, installation and operations of digital billboards and has been involved in several […]

Billboard Insider Classifieds December 2, 2023

Billboard Insider Classifieds work: I would like to purchase a classified ad on Billboard Insider to help advertise my business.  It worked so well for The Nine, that I know it’s money well spent.  John James, SignBird “We got a big boost in qualified applicants from running our Ad on […]

Scott Wells Will Be Glad to See Interest Rates Fall

Clear Channel Outdoor CEO Scott Wells appeared at the Wells Fargo TMT Summit this week.  A selection of his comments. Clear Channel’s San Francisco market is showing signs of life The end of summer was not particularly robust but people are spending now. I think that the completion of the […]

OOH Sales: Creating Your Recipe for Success in 2024

Earlier this spring we talked about the value of having a strategic plan for how you are going about managing your OOH book of business or in other words, your account list.  Making sure to break down that account list into 4 strategic “buckets” each requiring distinct approaches to maximize […]

Lamar Wins 7 Year St Louis Airport Contract

Baton Rouge, LA – November 30, 2023 – Lamar Advertising Company (Nasdaq: LAMR) today announced the company’s airport advertising team has been awarded a 7-year contract to manage all airport advertising at St. Louis Lambert International Airport, the third largest medium-hub airport in the U.S. Lamar will completely overhaul existing […]

Company of the Day: Franklin Outdoor

Company: Franklin Outdoor Advertising Headquarters: 20092 Edison Circle East • Clearwater, MN 55320 Markets: Minnesota, Wisconsin Phone: 320.558.3000 Email: mail@franklinoutdoor.com Franklin Outdoor is a family-owned business started in 1978 by Jim Franklin and now owned by his son Keith Franklin. The third generation, Dan Franklin, is active in the business today. The company operates a […]