Insider likes to know what the opposition is up to. On May 23, 2016 Scenic America adopted a three year strategic plan which has been posted on the Scenic America website. Insider notes four things about the plan: Scenic America has a very small staff. The executive director position is part-time […]
Company: Barnes Outdoor Advertising Plant: 15 Ohio counties. Address: PO Box 277, 1580 Fairview Road, Zanesville, Ohio, 43701. Phone: 740-453-6386 Email: mj@barnesadv.com Barnes Outdoor Advertising Corporation is a 4th-generation, family-owned business which operates nearly 600 traditional billboards and eight digital billboards throughout 15 counties on Ohio. The company was started […]
OOH synergy with digital was expressed in the Outdoor Advertising Association of America’s (OAAA) highly-successful Feel the Real campaign, and the tenets showcased are just as relevant today as they were 18 months ago when it launched. Exactly what percentage of OOH impressions are generated by humans? 100 percent real human […]
Insider has been tracking proposed Arizona legislation sponsored by Senator Sonny Borrelli, R-Lake Havasu City. The Arizona State Senate agreed this week to allow digital billboards in northwest Arizona. The bill passed, SB 1114, allows for up to 35 signs and includes the following guidelines: Use all commercially reasonable efforts to […]
Insider saw this article on the ABA Marketing Site and wanted to pass along to provide some perspective on how the financial industry views OOH. Thanks to Kevin Tynan for his permission to reprint the article. Kevin can be reached at ktynan@libertybank.com By Kevin Tynan, Sr VP Marketing at […]
The California legislature is considering legislation to ban marijuana advertising on freeway billboards according to cannabis now and the Sacramento Bee. Assembly bill 64 would prohibit a company from advertising: on a billboard or similar advertising device located on an interstate highway or state highway on an advertising sign within […]
Stott Outdoor Advertising has a nice website page talking about out of home design. Paid Advertisement
Company: Avaira Signs Market: Pennsylvania. Headquarters: 174 Shook Road, Hadley, PA 16130 Phone: 724-253-4576 Avaira Signs is a sign fabricator, a Watchfire electronic message center dealer, large format printer and an outdoor advertising company located in Pennsylvania. The firm has 7 signs in Western Pennsylvania. The company installs, maintains and […]
This is the third article in our series on solar powered billboards by Kevin Conlin. Conlin is President of Autonomous Power Solutions. You can reach Kevin at kconlin@autonomouspwr.com or 281-202-9629. Batteries are the single most important, and least understood, component of any solar powered billboard. Every watt of energy […]
Inspiria Media published a recent blog article noting 8 of their most useful Outdoor Advertising articles as we begin 2017. They are all great reads and Insider is providing links to the articles below: 1. Outdoor Advertising Trends for 2016 2. How Smart Billboards Are Revolutionizing Outdoor […]
