The Tampa Bay Times reports that the Pasco County Commissioners have agreed unanimously to let out of home advertising companies convert static billboards to digital billboards. The number of digital signs is capped at 37. For each new digital sign the out of home companies must remove six existing signs […]
By Chris Cowlbeck We cram as much as we can into a flyer, document, brochure, yellow page or paper ad, knowing that more is better – we have to “get our money’s worth”. It’s easy to do – just write down everything you can think of and send to the […]
By Ken Klein, OAAA Executive Vice President, Government Affairs Congress put 15 newcomers on the House committee that oversees billboard issues. Where do members of Congress form views about land use, signage, job creation, or property rights? Many members of Congress — not all — come from state and local […]
OSHA’s 1,200 page fall safety rule revision took effect January 17, 2017. We’ve posted a detailed OAAA analysis of the rule. Here’s Formetco’s Director of Safety Jim Poage summarizing the key aspects of the rule. What does the new rule say The new ruling says that any time that you’re […]
Company: Arnold Outdoor Markets: Oklahoma. Headquarters: 5121 N Sante Fe, Oklahoma City, OK 73318 Phone: 405-620-5708 Arnold Outdoor was started in 2000. The company has digital signs, bulletins and posters across the state of Oklahoma. The company has a number of locations which serve Oklahoma City’s hispanic community. […]
Insider is running a series on solar power and billboards. Last week Kevin Conlin, the President of Autonomous Power Solutions gave an intro to solar energy and billboards. Today he talks about grid-tied billboards. Kevin’s firm has done work for Lamar, Clear Channel Outdoor, Ralston Outdoor and Sign-Ads. Kevin, what […]
Company: Arizona Billboards Headquarters: Phoenix, AZ Markets: Arizona Email: salesinfo@arizonabillboards.com Arizona Billboards is an Arizona small business enterprise providing personal service and operated by experienced outdoor advertising executives and long time Phoenix land owners and developers. Paid Advertisement
JCDecaux Dynamic recently integrated a standard weather data feed into their SmartContent CMS (content management system), and set up some rules. 4 different GORE-TEX videos were uploaded depicting different weather conditions. The campaign was set up so that each panel automatically played the appropriate video that reflected the weather outside. Here […]
Arizona State Senator Sonny Borrelli is proposing to amend a 2012 law which limits digital billboards to a defined area of central and southwest Arizona. Those limits were crafted following negotiations between the sign industry and “dark sky” advocates, including astronomers who said they did not want a new source of […]
By Nancy Fletcher, President, Outdoor Advertising Association of America. A new report from Deloitte – saying advertising boosts the economy – includes a powerful “kicker” about the benefits of out of home (OOH) advertising. First, the big picture. Deloitte says every euro spent on advertising generates a seven-fold boost to […]
