Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by […]
Company: Gordon Outdoor Advertising Markets: Kansas and Oklahoma Headquarters: Broken Arrow, Oklahoma. Phone: 918-636-6474 Gordon Outdoor Advertising operates billboards in Oklahoma and Kansas. Jeff Gordon is the company’s owner. Brian Firth is the company’s in-house graphics artist and production manager. The company operates multiple static, trivision, and LED signs in Oklahoma and Wichita. Gordon […]
Billboard Insider Classifieds work: I would like to purchase a classified ad on Billboard Insider to help advertise my business. It worked so well for The Nine, that I know it’s money well spent. John James, SignBird “We got a big boost in qualified applicants from running our Ad on […]
Role play is one of the most important things that you could do as an OOH sales leader. Why? It makes you strong, but it also creates muscle memory for your team. Here’s what happens when we don’t role play. We tell people what to change in their sales process. […]
Moorgate Capital Partners has compiled an interesting table showing the public OOH company M&A activity from 2019 to 2023. Some Billboard Insider observations. Acquisitions have slowed dramatically at the public out of home companies. They closed only $163 million in acquisitions during the first 9 months of 2023, down from […]
Magna published an updated media industry forecast for 2024. US out of home revenues are projected to grow by 4.5% in 2024 up from 2.1% in 2023. TV, publishing and direct mail revenues will decline in 2024. Audio (e.g. radio and podcasting) revenues will increase slightly. Social media revenues and search […]
Company: Gateway Outdoor Advertising Markets: Connecticut, Delaware, New Jersey, Michigan, New York, Pennsylvania, South Carolina, Virginia, West Virginia. Address: 18 Pleasant Grove Road, Long Valley, NJ. 07853 Phone: 908-684-8122 Gateway Outdoor Advertising operates a transit advertising and bus shelter business in 9 eastern states, a billboard business in Michigan and […]
Out of home investor Arte Moreno has purchased 14 million more shares of Clear Channel Outdoor stock according to a schedule 13D’s filed with the SEC. As of yesterday the group owned 10.6% of Clear Channel Outdoor’s common stock with a total investment value of $76 million based on yesterdays […]
December 7th, 2023 SignBird is thrilled to announce a groundbreaking addition to our suite of services tailored specifically for the Out-of-Home Advertising industry. As a part of our ongoing commitment to delivering unparalleled value, SignBird is now offering a Proof-of-Performance Partner Program. Click this link to qualify to be […]
Insider has learned that after 5 years of crafting, analysis and feedback from media owners, data providers, agencies and brands from continental and international sources, the Media Rating Council has released the OOH Standard draft for public comment which ends Dec 18th, 2023. Please click here for the MRC release and […]
