Other News

Yuma Considers Sign Rule Changes

The Yuma Sun reports that the Yuma, Arizona City Council is considering the following changes to the city’s sign ordinance: A limitation of digital sign brightness to 6,500 nits during daylight hours and 300-342 nits during nighttime. Extensions can’t extend more than five feet beyond a horizontal surface of a […]

Digital Billboard Corridor For L.A.?

Gov. Jerry Brown signed off on a new law last week that could allow more digital signs in downtown Los Angeles. As Insider reported on September 5th AB1373 would require billboards to conform to whatever sign ordinance the City Council passes. The new bill allows developers to potentially erect several giant electronic billboards around […]

Nancy Fletcher’s 25 Year Perspective

By Nancy Fletcher, OAAA President and CEO Twenty-five years ago, I signed a contract to lead OAAA (October 1991). A few months later, my husband and I moved our family from Minnesota to Washington, DC. Thinking back on a quarter century, I’ve assembled a list of 25 highlights in 25 […]

Jock Gibb on Formetco’s 10 Year Warranty

Formetco announced a 10 year parts warranty on FTX digital billboards last week.  Insider talked with Jock Gibb, VP Sales about the announcement. What factors have led Formetco to offer the warranty? We have spent a lot of time getting feedback from the outdoor industry. What we have learned is […]

Company of the Day – Target Signs

Company: Target Signs Headquarters:  813 Camel Dr., Gillette, WY 82716  Markets:  Target Signs is Gillette’s oldest and largest outdoor media provider. From their first hand-painted signs to their digital outdoor network, they have been serving the businesses of Gillette for nearly three decades. Phone: 307.686.7788 Email:    signs@vcn.com Paid Advertisement

Southborough Digital Appeal Prevails

Insider reported last week about Lamar appealing a written decision by the Southborough Building Commissioner who required the Company get a report from the Planning Board before even submitting its application for a use-variance to the Zoning Board of Appeals.  Lamar had filed an appeal on the decision. Wicked Local […]

Shassian says Outfront’s Digital Billboards Generate a 25% ROI.

Don Shassian, Outfront’s Chief Financial Officer spoke at the 24th Annual Deutsche Bank Leveraged Finance Conference, September 28, 2016 in New York City.  You can listen to the talk on the Outfront Events and Presentations Page.  Here’s a summary of the talk: On Outfront’s recent win of the Boston Transit […]

Sussex Cty Planning Commission Recommends Sign Code Changes

Coastalpoint reports that the Sussex County Planning commissions has recommended changes to a proposed sign ordinance.  The Commissioners voted 3-0 to recommend the following changed to a proposed sign ordinance: The elimination of a prohibition against animation except for continuous scrolling, live action, streaming video or flashing messages. The ability […]

Rate This Board By Out Of Home Creative

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]

Company of the Day: Swift Outdoor

Company: Swift Outdoor Markets: Texas Headquarters: PO Box 7656, Waco, Texas 76710 Phone: 254-772-9194 Email: Kris@swiftoutdoor.com Swift Media operates a billboard plant in Central Texas.  The company was established in 1969.  Stanley H. Swift is the company’s owner. The company has a full mix of out of home advertising products, […]