Other News

Rocket Interactive Uses Outdoor/Ad Agency Business Model

My Daily Tribune did an article on Rocket VII Interactive last week.  Rocket VII Interactive operates a movie theater, a web design business, an ad agency and five Formetco digital billboards in Gallipolis, Ohio.  Two points in the article are worth comment. There can be synergies if a small company […]

Clear Channel Sells Columbus To Lamar

Zacks reports that Clear Channel Outdoor has sold its Columbus analog and digital billboards to Lamar.  the transaction follows a January 2016 $458 million sale of 5,500 bulletins and 132 digital displays to Lamar.  No price was disclosed. Insider expect to see more asset sales from Clear Channel Outdoor.  Clear […]

Company Of The Day: Comstor Outdoor

Company: Comstor Outdoor Markets: Indiana and Ohio. Headquarters: 9016 St Route 117, Box 151 Huntsville, Ohio  43324-0151. Phone: 888-354-2591 Email: office@comstoroutdoor.com Comstor Outdoor was started in 2001 by Jason Duff and operates 400 faces in western Ohio and Eastern Indiana.  In addition to Comstor, Duff runs the Community Storage & […]

Light Wars In Arizona

OAAA President Nancy Fletcher comments in in a recent OAAA report that lighting is becoming a digital sign permitting hot button.   A bill to open up additional areas of Arizona to digital billboards has passed the Arizona state house and it drawing flak from astronomers.  See “America’s Stargazing Capital Is At […]

Rapid City & Lamar Settle

Rapid City and Lamar have settled their dispute according to the Black Hills Fox.  Last Monday the Rapid City council authorized the mayor and finance officer to sign a settlement of a billboard dispute with Lamar.  The settlement includes A repeal of the city’s ban on digital billboards. A reduction […]

Surry County Bd Compromises On Billboards

The Mt Airy News reports The Surry County Board of Commissioners has reached a compromise in a debate regarding billboards in the county.  The compromise requires a conditional use permit for construction of a billboard in industrial manufacturing, highway business and community business zones.  A more restrictive proposal which would […]

Todd Heller On Digital Billboard Purchase FAQ’s

Todd Heller is an expert on digital signs.  He’s VP of Digital Products at Formetco with over 30 years experience in the outdoor business.  Insider caught up with Todd after Todd’s recent trip to China to review some frequently asked questions on digital billboard purchases.  You can reach Todd at  […]

Clear Channel Outdoor Hires Wade Rifkin as SVP Programmic

Insider’s take: Clear Channel Outdoor has hired Wade Rifkin to develop partnerships with data providers and to develop the company’s automated media buying.  You can see the importance of the job by the fact that Rifkin will report directly to Clear Channel Outdoor CEO Scott Wells.  Here’s the press release. […]

Nancy Fletcher on Digital Billboard Regulation

OAAA’s Nancy Fletcher has published a special report called “Top Regulatory Focus – Digital Billboard Permits.”  Some highlights from the report. The number of digital billboards is up to 6,400, up from 6,100 at mid year 2015. Lighting has become a focus of regulators.  The OAAA can help arrange a […]

Look Outdoor Advertising

Company: Look Outdoor Markets: Texas, Oklahoma, New Mexico and Kansas. Headquarters: 700 North Florida, Borger, TX  79007. Phone: 806-274-4357. Email:  jrusten@lookoutdoor.biz,  tgassaway@lookoutdoor.biz Look Outdoor advertising is a family run business that began operating in 1994 with the purchase of four neglected billboard structures near Amarillo, Texas.  The company now operates […]