In the outdoor business all roads lead to Nancy Fletcher. She’s been the head of the Outdoor Advertising Association of America (OAAA) for a remarkable 25 years. Nancy has a master’s degree from the University of Minnesota Carlson School of Management and a law degree from William Mitchell College of Law. She was […]
Other News
Company Of The Day: Ace Outdoor
Company: Ace Outdoor Advertising. Market: Sunset Strip, Hollywood, California. Headquarters: 8901 Sunset Blvd., West Hollywood, CA 90069 Ace Outdoor is an independent, locally-owned advertising company which operates four signs with 7 faces along the Sunset Strip in West Hollywood. Ace is managed by Andy Bilanzich who was a punter for […]
Greg Callaham on Billboard Design
Greg Callaham is an award-winning graphic designer with over 30 years experience in advertising and marketing whose work consistently receives national recognition for creative excellence. He runs Greg Callaham Graphic Design, a Chattanooga, Tennessee-based design studio specializing in outdoor advertising. He has designed over 10,000 billboards. Insider has used and […]
Company of The Day: Norton Outdoor
Company: Norton Outdoor Market: Cincinnati, Ohio. Headquarters: 5280 Kennedy Avenue, Cincinnati, OH 2016 Billboard Insider Website Ranking: 32nd out of 246 companies. Norton Outdoor is a private, family owned outdoor company which was started by Jerry Norton in 1949. The company is run by Jerry Norton’s sons. Tom Norton is […]
DOMedia’s Ken Sahlin On Online Outdoor Ad Buying
Columbus, OH headquartered DOmedia provides cloud-based technology to facilitate online ad buying and selling. The company’s products have powered over $1 billion in ad transactions. Yesterday DOmedia announced an extension of online ad buying tools. Insider DOmedia CEO Ken Sahlin about online outdoor ad buying. Ken, give us a short […]
Company of The Day: Land Displays
Company: Land Displays Markets: Berks County, Schuylkill County and Montgomery County, Pennsylvania. Headquarters: 1350 Schuylkill Ave, Reading, PA. 2016 Billboard Insider Website Ranking: 31 out of 246 outdoor companies. The company incorporates billboard rides and a promotional video into a youtube page in addition to its website. Land Displays operates […]
Max Drachman Says Outdoor Market Is Strong
Max Drachman is an outdoor advertising investment banker with Kalil and Co. Drachman talked with us earlier this month about outdoor values and trends in the transaction market. What trends did you see in the transactions market in late 2015. From our perspective, the end of 2015 was consistent with […]
5 Design Tips For A Great Outdoor Advertising Website
Insider has compiled five tips for a great outdoor advertising website. The tips come out of the time Insider spends evaluating outdoor websites in order to compile the annual Billboard Insider Outdoor Website rankings. Don’t overdue animations. It’s very easy to distract your viewers with clouds blowing across the screen, […]
Billboard Insider Interview With Vertical Bridge CEO Alex Gellman
Looking the generate communications income from leasing space on your outdoor signs to communications and data companies? Talk to Vertical Bridge. Vertical Bridge Holdings is the largest US private owner and manager of wireless telecommunications infrastructure. In September the company announced a partnership with Clear Channel Outdoor giving Vertical Bridge […]
Tony Mariani on Recycling Vinyl for Cash
Tony Mariani of DDI Media has developed an innovative program for turning used vinyl into cash. During 2014 DDI handled 2,267 vinyl wraps. He saves old vinyl and sells it individually at $25/each of for $600 for a pallet of 40. He markets via word of mouth and an ad […]
