Last week OUTFRONT hired Joel Melby as chief technology officer. Melby will oversee the development of Outfront Media’s On Smart Media platform and report to Andy Sriubas, EVP – Strategic Planning and Development. Insider talked with Andy Sriubas and Joel Melby about the hire this week. Andy, is chief […]
Other News
Wrapify Turns Cars Into Moving Billboards
CCTV America shares a story of a new California startup taking advantage of the ability to track vehicles by turning them into moving billboards and generating some cash for the owners. Wrapify operates a crowdsourced advertising platform that connects drivers and brands to create on-vehicle advertising. We wrote about them […]
Company of the Day: Kelso Outdoor
Company: Kelso Outdoor Markets: Florida Headquarters: 7208 W. Sand Lake Rd, Suite 303, Orlando, FL 32819 Phone: 407-648-7001 Email: Info@KelsoOutdoor.com Kelso Outdoor Advertising is a rapidly growing full service outdoor advertising company which develops and operates high quality billboards in large and mid-sized markets throughout Florida.Kelso Outdoor Advertising, LLC was […]
Clear Channel cancels 800 UK outdoor leases.
“Roadside billboards could soon be consigned to history after one of the worlds biggest media owners pulled spending on hundreds of giant posters in Britain”, says an inflammatory and inaccurate first sentence of an article last Sunday in London’s The Times. The Drum was more modulated: “Clear Channel turns its […]
Magna Global forecasts outdoor growth of 2.9% in 2017.
Magna Global has issued its USA ad revenue forecast for 2015-2017. Here’s a summary of the findings. Outdoor will grow by 3.3% in 2016 and 2.9% in 2017. This is well in excess of US GDP which grew 0.8% per annum in the first quarter of 2016 and 1.4% per […]
Landmark Issues $49 million in new common stock
Seeking Alpha reports that Landmark Infrastructure, the outdoor lease and easement purchaser, has issued 3 million shares in new common stock. Insider calculates that the company raised $49 million based on 10/14/16 share price of $16.33. Landmark is using the cash to pay down revolving debt. It will ultimately […]
Millennials And Ad Blocking Software
A recent article in eMarketer provides some insight into on-line attitudes of millennials (US ages ages 18-24). Anatomy Media, a creative advertising agency specializing in entertainment marketing, surveyed 2,700 US adults ages 18 to 24. Overall, the study found that: Most US millennial internet users have an ad blocker on […]
What’s Up With Clear Channel Outdoor’s Toby Sturek?
Clear Channel Outdoor’s Toby Sturek used to be the head of one of Clear Channel Outdoor’s seven kingdoms. He carried the title of Regional President, Chicago, Minneapolis, Milwaukee and Clear Channel Airports and appeared on the leadership team page of Clear Channel Outdoor. Sturek is no longer shown on the […]
Ripplefeed Software Allows Customers To Control Digital Sign Advertising
Neil Bell owns New South Outdoor which operates 5 digital billboards in Auburn and Opelika Alabama. He also owns Ripple Feed, a company which provides software to allow customers to automatically load ads into a digital sign’s content management system. The system costs $29-$65/month, depending on the number of ads which are […]
Company of the Day: Coastal Outdoor Advertising
Company: Coastal Outdoor Advertising Markets: New Jersey Headquarters: PO Box 632, Far Hills, NJ 07391 Phone: 908-378-5464 Email: info@coastaloutdoor.com Coastal Outdoor Advertising operates 20 high profile, large format advertising bulletins including 8 digital faces across highly traveled streets and expressways in New Jersey. The company is owned by Frank Nataro. Nataro […]