Other News

Smartsecure Protects Your Billboards

Insider thinks billboard security is a huge issue.  “How to hack a billboard” is the most popular query on Billboard Insider’s website.  Insider wants to highlight a terrific Smartlink Systems product which protects billboards. SmartLink™ answers the call by implementing a remotely controlled camera system to capture images and alerting […]

Company of the Day – Renaissance Outdoor Advertising

Company:  Renaissance Outdoor Advertising, Inc. Headquarters:  1121 W. Pointe Vista Path, Hernando FL 34442 Markets:  Florida Phone: 352.533.4330 Renaissance Outdoor Advertising, Inc. (ROA) is a locally owned and operated company that has been in business in Citrus County since 1988.  The company operates in the following markets: Hernando Citrus Springs Crystal River Lecanto […]

OOH Thoughts on Holiday Shoppers

Media Village  has a post by Dan Levi, Executive Vice President and Chief Marketing Officer of Clear Channel Outdoor Americas on converting undecided holiday shoppers. Here are some key ideas from his article. Reach Consumers as They’re Making Their Shopping Decisions – Consumers spend 70 percent of their waking hours […]

The Next Big Thing in Digital Signage

AVNation did a 25 minute round table yesterday to kickoff Digital Signage Week.  The round table interview took place in Daktronics’ office overlooking Times Square.  The panelists were asked: What’s coming down the pipeline?  What’s the next big thing in digital signage? Adrian Cotterill, Editor in Chief, DOOH:  “The way […]

Rate This Board By Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day: Reeves Outdoor

Company: Reeves Outdoor Advertising Markets: Texas Headquarters:  11213 March Wren Circle, Flint, TX  75762 Phone: 903-330-4060 Email: ReevesSign@aol.com Reeves Outdoor Advertising has been in the Outdoor Advertising business since 1996.  The company operates a billboard plant in East Texas from Dallas to Tyler including Athens and Corsicana.  Stuart Reeves is […]

OAAA Welcomes Mike Neel to Innovation Committee

AdMobilize, the leading provider of Computer Vision and Audience Intelligence solutions for Out of Home and DOOH, was invited to join the Outdoor Advertising Association of America (OAAA) Innovation Committee ; a trade organization whose member companies represent more than 90 percent of the country’s OOH advertising revenue. As a […]

Surviving an OSHA Field Inspection

Fall protection is the most commonly issued OSHA citation in the construction industy.  Effective August 1, 2016 OSHA increased the fine for safety violations to $12,471 for a first offense and $124,709 for a repeat offense.  Outdoor billboards are visible.  Any OSHA inspector can drive by, see your crew on […]

Catalyst and Community Groups at Tree Standoff

Philly.com reports that Catalyst Outdoor and Downingtown PA residents are at a deadlock over trees.  Downington is demanding that Catalyst plant a buffer of evergreen trees to prevent light from a digital sign shining into homes.  Catalyst has agreed to plant 35 trees but Borough Council members say that will […]

Fiaschetti Joins Geopath as SVP, Strategy and Development

NEW YORK – Oct. 20, 2016 – PRLog — Geopath Inc., the not-for-profit organization that generates audience location measurement on behalf of the out of home advertising industry (OOH), is pleased to announce that Scott Fiaschetti has joined the team as SVP, Strategy and Development. Geopath, formerly known as the […]