Insider is reposting an article published yesterday on Daktronics blog. The article gives a terrific overview of the history of digital signs and speculates on the future. 15 Years of Digital Billboards by Daktronics 2016 marks the 15th year since we began designing, manufacturing and installing LED digital billboards. Here’s […]
Other News
Logan Proposes East Boston Digital Billboard
East Boston Times reports that Logan Communications has proposed to place a 14 by 48 digital billboard on McClellan Highway property owned by a Hilton Gardens Inn. Logan Communications will be required under state law to give 15 hours per month for state public service messages. The City of East […]
Art Lives Billboard Campaign
If you were to drive down Sunset Boulevard in the Silver Lake area you would see this billboard, a collaboration between Lamar Advertising, RAREFORM and artist Tyler Ramsey. This is the second installment in Lamar’s Art Lives Billboard Campaign originally announced in October 2015. Insiders Take: Always a positive to show the […]
Company of the Day: Ashby St Outdoor
Company: Ashby St Outdoor Markets: Northwest Arkansas. Headquarters: 1830 Shelby Lane, Fayetteville, AR 72704 Phone: 479-442-0300 Ashby Street Outdoor was founded in April 2011 with the purchase of approximately 400 billboards in Arkansas, Missouri, Oklahoma from Fowler Media. In January 2016 the company purchased Clear Channel’s Fort Smith Arkansas and […]
Snapchat billboard ads use hyper-local geo-filters.
Business Insider reports that Snapchat has been running logo-less billboards across the United States which celebrate local neighborhoods (e.g. Palm Springs, the Meatpacking District and Soho in New York, Lincoln Park in Chicago, Mission and Fisherman’s Warf in San Franscisco). The billboards use geofilters – location based graphics that Snapchat […]
San Mateo County Looks at Billboard Options
Reports from San Mateo, CA initially indicated the County was looking at potentially allowing the construction of billboards on county owned land along Highway 101 and Interstate 280. It did not take long before local citizen groups raised their concerns in correspondence to County Supervisors. The County responded by clarifying they […]
Paul Wright of SignValue on Billboard Valuation
Insider is republishing an interview with Paul Wright because Wright’s insights are timeless. Paul and Jeff Wright own Signvalue.com, the industry’s leading billboard valuation firm. Signvalue.com should be in your bookmarks because it lists dozens of billboards for sale in the United states. Paul Wright has published the best book on […]
Company of the Day: BESKO Outdoor
Company: BESKO Outdoor Markets: Northeastern Pennsylvania, Northern New Jersey & New York City Headquarters: PO Box 280, Hamlin, Pa. 18427 Phone: 570-689-3226 Email: sales@beskomedia.com Besko Outdoor is a regional outdoor advertising company headquartered in Lake Wallenpaupack, Pennsylvania and operating in three major states. The Company was founded in the 1970’s by Ted Ericson and […]
Michigan Cities Consider Impact of Reed V Gilbert
Michigan Cities are reevaluating their sign codes in the wake of Reed V Gilbert according to oaklandcounty115 and a report prepared for planningmi.org. Cities are looking for the following sign code issues: Content based sign regulations which could potentially invalidate a sign code. Different sign rules for onpremise versus offpremise signs […]
Art Goes On Billboards in Hannibal
Hannibal.net reports that Lamar and Independent’s Service Company are collaborating with the Hannibal Arts council to put art from local artists on billboards in Hannibal. 2 artists have had their work installed on Highway 61 in Hannibal. Another 3 artists will be shown in the future. Insider’s take: Joint ventures […]
