Here’s a fascinating chart from Marketingcharts.com on the most widely disliked forms of ads. Online popups and mobile ads are disliked by an 70-75% of viewers. TV and online video ads are also highly unpopolar. Billboard ads are disliked by only 21% of viewers. Paid Ad
Insider has previously reported on ArtPop and it’s founder Wendy Hickey. Outfront Media recently published an interview with Wendy on their web site. Here are some highlights: The concept of ArtPop started while Wendy was serving on the Board of Directors for the Poconos Arts Council. It focused on artists […]
Dave Westhoff just installed a digital billboard in Ashland, Missouri. Westhoff’s story is intriguing because he is an insurance agent who decided to enter the digital billboard business. If you have questions after reading this article you are welcome to contact Dave at 573-268-9651 Dave, what’s your background and what […]
Company:RoosterWorks247 Market: Jacksonville, AL Headquarters: 1590 Pelham Road South, Suite 3 Jacksonville, AL 36265 Phone: 256.591.6462 RoosterWorks247 operates a digital billboards on Highway 21 Northbound across from Wal-Mart in Jacksonville, AL. The company’s owner is David Glass who also owns an insurance agency. Paid Ad
ThinkAdvisor notes the success of Specialty REITs, which own properties as diverse as farmland, document storage and outdoor ad space. Trepp Inc., an information provider for real estate and banking, notes that REITs in this category have posted a 31.44% total return year to date, and a 5.45% dividend yield, the […]
Hartford Business Journal has written an article titled “Electronic billboards making a serious run at CT eyeballs.” Two thing in the article caught Insider’s eye. The former Mayor of New Britain Tim Stewart was quoted as saying that New Britain supported a plan to convert static boards to digital boards […]
Earlier this year, Billboard Insider published five design tips for a great outdoor advertising website. Well, it seems like Melody Roberts at Out of Home Creative must have read our article. Her Atlanta-based design firm recently worked with one of Atlanta’s premier out of home and billboard advertising companies, Whiteway […]
NEW YORK–(BUSINESS WIRE)–iHeartMedia Inc., the media and entertainment company with the largest reach of any radio or TV outlet in America, staked its claim to the New York skyline with its new presence on one of the city’s most iconic billboards, high atop the old Ruppert Ice House, overlooking the […]
In April 2016 the Sussex County planning commission proposed new sign rules for Sussex county. Local billboard companies proposed their own version of a sign code in May 2016 because they felt they were shut out of the process. Coastal Point reports that the city council is attempting to resolve […]
Company: Rogers Media Company Markets: Northern California, Northern Nevada. Headquarters: 5409 Rogers Street, Davis, CA 95618 Phone: 530-304-5770 Rogers Media Company is a privately held firm owned by Matt Rogers. The company was founded in 2003 and has a network of premium freeway bulletin faces in Northern California and Nevada. Prior […]
