My Jersey Central reports that American Outdoor Advertising has filed suit against the Edison Zoning Board of Adjustment for denying a proposal to build a 100-foot digital billboard facing drivers on the New Jersey Turnpike. American Outdoor presented plans over four Zoning Board meetings from September 2022 to February 2023 […]
Company: Del Outdoor Headquarters: 1702 S. Arizona Ave, Yuma, AZ 85364 Markets: Arizona, California & New Mexico Phone: 928-343-1135 Email: bwright@deloutdoor.com Del Outdoor is family owned business that was founded in 1986. Del Outdoor is based out of Yuma, Arizona. Brandy Wright is the CEO. Del Outdoor is a subsidiary of Western […]
A hurdle rate is the minimum acceptable return on new capital expenditures. It is the excess cashflow (EBITDA) on a new out of home capital project divided by the incremental cost of the out of home capital project. Two-thirds of Billboard Insider’s readers have a hurdle rate for new out […]
TikTok marketers can scale their TikTok ad campaigns on 800,000+ outdoor and indoor video-enabled digital screens in the real world October 17, 2023 10:24 AM Pacific Daylight Time NEW YORK–(BUSINESS WIRE)–Adomni, the leading global platform to plan and buy programmatic digital out-of-home advertising, announced a new advertising sales partnership with […]
Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by […]
Company: DDI Media Markets: Alabama, Illinois, Indiana, Iowa, Kansas, Mississippi, Missouri, Tennessee Headquarters: 8315 Drury Industrial Parkway, St Louis, MO 63114 Phone: 314-423-5040 DDI Media operates a billboard plant with more than 1,400 faces concentrated in Illinois, Indiana, Missouri and Tennessee. Tim Drury is the Company’s President. Pat McLaughlin is SVP and General […]
Michael Galasso of Robbins Kelly Patterson and Tucker talked about regulatory and permit issues that the recent IBO show. Galasso practices out of home law in Ohio, Kentucky and Indiana. Here are some excerpts from his talk. Getting into out of home I did litigation work. I was assigned to Norton Outdoor […]
NEW YORK October 16, 2023 – Geopath, the not-for-profit organization that provides the industry-standard audience metrics for out-of-home (OOH) advertising, today announced the appointment of three new members to its Board of Directors. Joining the Board for a three-year term are Tricia Barr, Media Director at Morgan & Morgan; Ali […]
NEW YORK, NY / October 16, 2023 – Captivate, a leading digital video network, is now partnered with Luxer One, a leader in modern package delivery services, to enhance digital screens on package management lockers across multifamily properties. This collaboration brings Captivate’s content experience to residents in upscale multifamily residences, […]
Company: DeRose Displays Headquarters: 170. E Yorba Linda Blvd. #500, Placentia, CA 92870 Market: Palm Springs, CA Phone: (760) 565-3799 Email: hello@derosedisplays.com DeRose Displays is co-owned by Dwayne DeRose and his son Travis DeRose. Their two structures, one Static and one Digital display target travelers vacationing in the Palm Springs area as well […]
