NEW YORK & TEL AVIV–(BUSINESS WIRE)–Perion Network Ltd. (NASDAQ and TASE: PERI), connecting advertisers with consumers through technology across all major digital channels, announced today that it has completed the acquisition of Hivestack Inc., a global innovative full-stack programmatic digital out of home (DOOH) company. The terms of the transaction […]
Toronto, ON – Digital out of home (DOOH) leader DIVE Billboards has announced its latest campaign with Fred Victor, a social service charitable organization committed to combatting homelessness in Toronto. The campaign, launched to coincide with the holidays, is the culmination of a partnership aimed at igniting community spirit […]
Vodafone has released its latest campaign to spread festive joy by relaunching ‘Elf and Seek’ – a free-to-play Augmented Reality (AR) game, with more interactivity and more prizes to win in 2023. Created by Denstu UK&I in 2022, ‘Elf and Seek’ offers a treasure hunt style experience, encouraging players to […]
Company: General Outdoor Advertising Markets: California Address: 632 S. Hope Avenue, Ontario, CA 91761 Email: staff@generaloutdoor.com Phone: 909-983-4414 General Outdoor is a family-owned company which was founded in 1954. General Outdoor operates a network of 38 billboard faces including 16 digital billboard faces in San Bernardino and Riverside counties in California. Several of the […]
You don’t need separate consideration for a lease right of first refusal to be enforceable. That’s the lesson of Adams Outdoor Advertising v Todd Tarr and Shirley Buchner. Here are the facts. Adams Outdoor Advertising and Shirley Buchner executed a billboard lease in 2008 that contained a right of first […]
Are you wondering if there is any bias in the selection process for the college football playoffs? You will get a strong opinion in Florida and a shout out to Lamar Advertising of Tallahassee for loyalty to their Florida State Seminoles. The Tallahassee Democrat reported the digital sign siting […]
DECEMBER 11, 2023 (WASHINGTON, D.C.) – The Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire out of home (OOH) advertising industry, today announced the distinguished panel of jurors for the 82nd OBIE Awards, the oldest and most prestigious honors for creative excellence […]
Company: Gigantic Media, LLC. Markets: Cleveland, Ohio Headquarters: 5222 Richmond Rd, Bedford Heights, OH 44128 Phone: 216-536-9036 Email: andy@giganticmediallc.com Gigantic Media was formed by Andy Greenwald and David Sternberg to develop wallscapes and billboards in Cleveland. Gigantic Media started in the OOH business when Andy’s ad agency was hired to […]
The year 2023 was full of legal developments, most of which were dutifully reported by Billboard Insider. For example, as reported in the April 3rd edition, the Fifth Circuit Court of Appeals ruled that Austin’s different treatment for digital on and off-premise signs was constitutional in a 2 to 1 split ruling […]
In the last few years, roadside billboards have tended to fall into three categories: static/traditional, digital, and tri-vision. As an accomplished veteran inventor and entrepreneur, Paul Angott had an idea (Paul with 44 patents selling over $100M+ in patented products, was named Michigan 2011 Entrepreneur of the Year, and received […]
