Interesting article in STAT discusses an innovative way of tackling the Zika crisis. Two street side advertising panels in Rio De Janeiro are being used trap and kill the mosquitoes that are the primary driver of the disease. The billboards-cum-death traps rely on some clever science. They emit carbon dioxide and lactic acid […]
Other News
Company of the Day: Avaira Signs
Company: Avaira Signs Market: Pennsylvania. Headquarters: 174 Shook Road, Hadley, PA 16130 Phone: 724-253-4576 Avaira Signs is a sign fabricator, a Watchfire electronic message center dealer, large format printer and an outdoor advertising company located in Pennsylvania. The firm has 7 signs in Western Pennsylvania. The company installs, maintains and […]
Revere, MA Reviewing Digital Proposal
The Revere city council will be reviewing a proposal brought by Squire Circle Associates to convert two of their existing billboards to digital signs. According to an article in the Revere Journal the signs are both non-conforming. The request caught the attention of the Revere Beautification Committee who are pressing the […]
42 Obie Awards Presented For Exceptional Outdoor Advertising
April 20, 2016 (Boca Raton, FL) – The Outdoor Advertising Association of America (OAAA) presented 42 OBIE Awards for exceptional out of home (OOH) advertising design, including top honors for Best Billboard, Best Street Furniture/Transit/Alternative, Best Multi-Format, and Best Wall Mural campaigns. The winners of the 74th annual OBIE Awards […]
Company of the Day: WC Media
Company: WC Media, Inc. Headquarters: 1824 South McArthur Blvd., Springfield IL 62704 Phone: (217) 241-1224 Contact Email: info@wcmedia.net WC Media, Inc. is family owned with Billboard inventory covering Illinois and Eastern Iowa. Insider had a chance this week to interview Nick Giacomini of WC Media. How did WC Media get […]
Vector Media Partners With Great Bus
Here are excerpts of a press release Insider received today: New York, NY – April 19, 2016 – Vector Media, a leader in Out-of-Home advertising, today announced a strategic partnership with Europe’s leading double decker bus advertising company, Great Bus Advertising, also known as GQuadro in Italian markets, to create […]
Things Stay Normal in Illinois
The Normal, IL town council voted to bypass a 1999 agreement with a developer and allow two billboards to stay in place in the northeast part of the town. WJBC reports the original agreement had provided for one of the signs to be removed after 5 years. An amendment passed on […]
Rate This Board by Out of Home Creative
Insider is starting a new feature called Rate This Board in which we ask a billboard designer to rate a random billboard using the following scale: 5 Great 4 Very Good 3 Average 2 Below Average 1 Poor Then the designer talks about what they may have done differently for […]
Company of The Day: Ashley Media
Company: Ashley Media Markets: Arkansas. Headquarters: 8100 Bicentennial Rd, North Little Rock, AR 72118 Phone: 501-851-4953 Ashley Media was founded in 1998 in North Little Rock Arkansaa by J.D. Ashley Sr and his son Todd Holsted Ashley, Sr. Ashley began with the construction of a 12′ by 40′ stacked billboard […]
90% of US Travelers Notice OOH Advertising
April 18, 2016 (Washington, DC) – More than 90 percent of US travelers have noticed some form of out of home (OOH) advertising in the past month, according to a new study conducted by Nielsen. Roadside billboards are the most noticed ads, according to Nielsen’s report, which offers a detailed […]
