Other News

Company of the Day: Admiral Outdoor Advertising

  Company: Admiral Outdoor Advertising, LLC Market: Duplin County, North Carolina. Headquarters: 5752 S. US Highway 117, PO Box 160,  Wallace, NC  28466 Phone: 910-285-1047 Email: Info@admiraloutdoor.com Admiral Outdoor operates a billboard plant in Duplin County in eastern North Carolina.  The company was started in 2006 when owner Pete Murphy was […]

Lamar Advertising Expands Media Footprint in Cleveland

Baton Rouge, LA – January 10, 2017 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest out of home advertising companies in North America, today announced its new transit advertising contract with the Greater Cleveland Regional Transit Authority (RTA) for a five-year term. The agreement commenced January 1, 2017, […]

Why Outdoor Advertising Is Not at War with Digital Advertising

Insider thanks Kevin Bartanian EVP, Sales & Business Development at StandardVision for allowing us to reprint his article.   There are several spurts of development in the Outdoor Advertising (OOH) space causing much buzz and excitement. Better metrics, more VC money for tech startups in the sector, quality inventory, and automated buying platforms […]

Company of the Day: Adams Outdoor Advertising

Company:  Adams Outdoor Advertising Markets: Illinois, Michigan, North Carolina, Pennsylvania, South Carolina, Virginia, Wisconsin. Headquarters: 500 Colonial Center Parkway, Suite 120, Roswell, GA  30076 Phone: 770-333-0399 Adams Outdoor Advertising operates an out of home plant in 7 eastern and midwest states.   Adams was founded by Steve Adams in 1983 […]

Vehicle Recognition Campaign for Bermuda Tourism

 Media Agency Group  and Bermuda Tourism are using car recognition technology to deliver tailored digital billboard ads in London. The car digital billboard is in London at Holland Park roundabout (near Westfield shopping centre). A camera on the digital billboard recognizes cars valued at more than $50,000 dollars which are […]

Brett Kelley on Colorado Billboard Pricing

In a Colorado Sign Association interview last Saturday Insider told the Colorado on premise sign people:  “In general billboard advertising costs $1,000-5,000/month for a 14 by 48 billboard. A billboard in a terrific freeway location without many boards near may be $5,000. The average is probably $1,500.” Brett Kelley is […]

OOH Experiencing A Renaissance

IndaStra ran an article very positive on the prospects for Outdoor.  You can read more of the detail on their site, but here’s why IndaStra thinks  OOH is more relevant than ever. Until teleportation is an option, consumers will go outside. Consumers can try to ignore billboards, but they’re always […]

LED National Announces Digital Sign Launch

The start of the new year has brought the announcement of the launch of LED National with aspirations to fill what they see as a void in the LED sign and lighting industry.  LED National has launched the first of its three divisions which is the LED signage and digital […]

High Tech Partnership in Georgia

At noon Friday January 6, Georgia’s governor declared a state of emergency in 78 counties, including metro Atlanta. Immediately, the state posted weather emergency alerts on donated digital billboards. An innovative public-private partnership enables the state to use live Twitter feeds to update localized alerts on digital billboards. “GEMA (the state’s […]

Rate This Board By Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]