Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
The first billboard with falling “snow” and a real climbing car has just been unveiled in Times Square, New York City, to mark the PS4 release of ”Rise of the Tomb Raider” and the 20th anniversary of the popular video game franchise. Liquid Advertising, the ad agency of record for […]
Company: Bedgood Outdoor Markets: North Carolina Headquarters: 4541 Forest Cove Rd, Belmont, NC 28012 Phone: 704-825-8579 Email: parrochie@aol.com Bedgood Outdoor advertising is a Charlotte billboard that has been proudly serving the Charlotte and Gastonia market for over 38 years. Bedgood Outdoor advertising had the first Digital board in Charlotte and […]
Guess what’s the number one search query on the Billboard Insider website this year? “How to hack a digital billboard.” There are lots of people out there who would love to hack your digital signs to make you look bad or simply to show they can get away with it. […]
Chris Cowlbeck, General Manager of Look Advertising and an IBOUSA Operator Associate runs a creative digital billboard birthday message special: three days on five digital signs for $100 with free design. This is great way to create long term customers and to use the flexibility of digital, especially in small markets where […]
Great video on Clear Channel’s RADAR system. Also a good primer on the how to’s of digital audience segmentation for outdoor. Paid Advertisement
The Yuma, AZ City Council has approved an ordinance to amend the city’s off-premises sign regulations as reported by the Yuma Sun. The amendment made the following changes to a 2015 ordinance which made most of the city’s 165 billboards non-conforming. Grandfathering for non-conforming signs: “The lawful use of any nonconforming […]
Insider has been skeptical of solar power and billboards. Batteries run down and then it takes two days of sun for the lights to come back on. Also the equipment is generally unreliable and expensive. IQ Power systems is developing a better solar alternative: a hybrid solar/generator system. The system […]
Company: Atlantic Outdoor Markets: New York Headquarters: 65 Central Park West, Suite 1F, New York, NY 10023 Phone: 212-787-1500 Email: info@atlanticoutdoor.com Atlantic Outdoor specializes in premium billboard locations in Manhattan and the surrounding New York City boroughs. The company was founded in 1997. Atlantic Outdoor should not be confused with […]
Mobile and youtube need to be a part of your outdoor company’s marketing strategy. Here’s an outstanding 3 minute video from Kegerreis Outdoor titled “Will Billboards Work For My Business”. Some people would rather watch than read and this short marketing piece does an excellent job communicating the benefits of […]
