Two examples of people in Illinois using billboards in creative ways. Fox 55 has a story about an Adams Outdoor art director proposing to his girlfriend on a Champaign, IL billboard. The Chicago Sun Times reports that Chicago Mayor Rahm Emanuel is using 28 digital billboards as well as bus […]
Other News
Bob Klausmeier on Digital Billboards
Bob Klausmeier has had a varied career with stints as an out-of-home industry executive, out-of-home journalist and digital sign OEM executive. He is co-managing partner for Prime-Site Media an outdoor advertising company with 14 digital signs in Southern Michigan. Bob also operates digital sign industry consulting business. During 2013 Klausmeier […]
Company of the Day – Crossroads Outdoor
Company: Crossroads Outdoor Headquarters: 2487 South Michigan Road, Suite E, Eaton Rapids, MI 48827 Markets: Crossroads Outdoor has billboards throughout Michigan and covers, or at least has a presence in, the Grand Rapids Demographic Marketing Area (DMA), Traverse City DMA and Flint DMA. Some of the more prominent cities within their footprint are […]
Waterloo Rejects Digital Billboard
The Courier reports that a Lamar request for a 10.5 by 36 foot digital billboard in Waterloo Iowa failed last Monday. The Waterloo City Council voted 5-2 in favor of the board. A 6-1 majority was needed to override a recommendation for denial of permit by the Waterloo Planning and […]
Cowlbeck and Powell on 4 Week Billing
Two readers commented about yesterday’s post on the pros and cons of 4 week billing. Chris Cowlbeck, Manager, Look Billboards and Independent Billboard Operators “Amazingly, this was once a problem for us, even though we don’t do much national or agency business. While all your pros and cons are quite […]
The Pros and Cons of 4 Week Billing
Bob Wolfe of Outselling Inc. tells Insider that almost all outdoor firms of any magnitude along with their clients and agencies have moved to 4 week billing. Here are the pros and cons of 4 week billing. Pros of 4 Week Billing Higher revenue. A four week billing period […]
Company of the Day: Capital Outdoor
Company: Capital Outdoor Advertising Markets: Virginia, North Carolina Headquarters: 1528 Old US 264-A, Zebulon, NC 27597 Phone: 919-873-9020 Capital Outdoor Advertising operates a billboard plant in Virginia and North Carolina. The company’s staff has over 160 years of outdoor experience. Steve Bryant is the company’s owner. Robert Sykes is […]
Inrix Featured In Forbes
Data company Inrix is featured at Forbes.com in “New Digital Billboards Can Watch Your Speed, Scan Your Car At Traffic Lights.” The article talks about the Inrix/Dannon yogurt campaign in which a digital billboard ad changes based on the average speed on the roadway. You can read the details of […]
Image Media on Creative Extensions
Billboard Insider recently checked back in with Michael G.D. Scheid, of IMAGE MEDIA OUTDOOR in Chicago, IL. Here’s an update on some special creative executions you may have spotted around Chicago this summer: IMAGE MEDIA has posted some Outstanding Extensions Creative this Summer. These embellishments offer unique creative opportunities that grab […]
Company of the Day – Canyon Outdoor Media
Company: Canyon Outdoor Media Headquarters: 9601 W. State St., Boise ID 83714 Markets: Boise, Meridian, Nampa & Fruitland Idaho Today’s Canyon Outdoor Media has enjoyed tremendous growth since it was started providing billboard advertising in Boise, Meridian, Nampa & Fruitland Idaho in 2003. Recently, Canyon Outdoor Media has been putting innovation to work in […]
