Other News

Clear Channel Outdoor – What Might Have Been Is Not What Is

  Clear Channel Outdoor stock finished at $1.66 Friday, down from $10.59 ten years ago.  Over the past decade almost everything that could go wrong did.  Bad ownership.  Bad overseas assets.  No one watching expenses.  Covid. iHeart’s looting One of the first things that you’ll notice is that revenues and […]

L.A. City Council Approves Metro’s Proposed 80 Digital Billboards

The Los Angeles City Council, on Friday, approved a plan for the installation of about 80 digital billboards on properties owned by Metro throughout the city.  As reported by My News LA, the Council members voted 10-4 to amend city law to establish the Transportation Communication Network, a Metro program […]

Rate This Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day: Grapevine Outdoor

Company:  Grapevine Outdoor Markets:  Oregon Address: Portland, Oregon. Email: info@grapevineoutdoor.com Phone: 503-333-5957 Grapevine Outfoor operates a plant of wallscapes, digital billboards, advertising trucks and indoor mall signage in Portland, Oregon.  The company’s principals are Abe Tannenbaum and Russell Davis-Cohen       To receive a free morning newsletter with each day’s Billboard […]

Billboard Insider Classifieds December 16, 2023

Billboard Insider Classifieds work: I would like to purchase a classified ad on Billboard Insider to help advertise my business.  It worked so well for The Nine, that I know it’s money well spent.  John James, SignBird “We got a big boost in qualified applicants from running our Ad on […]

Rod Rackley on Vinyl Trends and the 2024 OAAA Show

Billboard Insider spoke with Rod Rackley, the CEO and President of Circle Graphics on trends in the vinyl market.  Circle Graphics leads US out of home printing market in market share, number of factories, customer base, employee count, and revenue. Rod you’re on the OAAA Board of Directors. Could you […]

OOH Sales: Close the Sale or Close the File

In the spirit of the season, treat yourself to a valuable gift this Christmas – the knowledge of when to gracefully “close the file” on a prospect.   We like to have a very full, robust pipeline of prospects.  It makes us feel good about ourselves and the job we are […]

DOMedia Expands to Asia

14th December 2023, Columbus, Ohio – Location Media Xchange (LMX) and DOmedia have partnered to make over 15,000 out-of-home (OOH) media assets available to purchase online through BillboardsIn.com, the world’s most-used local OOH ad marketplace. Starting today, advertisers can plan and buy local ad campaigns in Singapore, Malaysia, Indonesia, Thailand, […]

Company of the Day: Giesken Outdoor

Company: Giesken Outdoor Markets: Ohio Headquarters: 115 Sophia’s Lane, Ottawa, OH  45875 Phone: (866) 443-7536 or (419) 233-71453 Email:  tom@gieskenoutdoor.com Giesken Outdoor Advertising operates a billboard plant with a trivision and a digital billboard in Sidney, Ohio. Tom Giesken is the company’s owner.  Giesken is an operator associate in the IBOUSA. In […]

Lamar’s Secret Sauce

Lamar’s stock has almost doubled in the past 10 years from $54.11 at December 31, 2014 to $103.98 as of yesterday.  What’s the secret sauce?  Grow revenues and mind expenses.  Lamar’s CEO Sean Reilly says that Lamar’s acquisitions include steel, ad contracts and leases but not buildings or people.  This […]