Insider heard that the OAAA had recently expanded their Independent Media Company Advisory Group. We were pleased to learn from Mike Hershey at OAAA that Diana Stevenson, CEO of Grace Outdoor, will be leading the group and the initiative. We reached out to both Mike and Diana to learn more […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: Drive By Signs Markets: South Dakota Address: Watertown, South Dakota Email: Drivebysigns@hotmail.com Phone: 605-880-5937 Drive-By-Signs has operated a billboard plant in Watertown, South Dakota for more than 30 years. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title. Our […]
Billboard Insider Classifieds work: I would like to purchase a classified ad on Billboard Insider to help advertise my business. It worked so well for The Nine, that I know it’s money well spent. John James, SignBird “We got a big boost in qualified applicants from running our Ad on […]
As an OOH sales manager, your core responsibility is to empower your sales team to consistently excel and enhance their performance. Whether it’s selling outdoor advertising or navigating complex negotiations for new locations, land leases, or easements, your influence is pivotal. Regular sales meetings, coaching sessions, and in-house training are […]
Two questions from Billboard Insider readers on our article suggesting that out of home projects should have a 15-25% hurdle rate. When you say an acceptable “hurdle rate” for OOH projects is 15% to 25%, does this mean that you should be able to have the project paid for in 6.5 […]
JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces that following a competitive tender it has renewed and extended its advertising concession with Madrid Metro (5 million daily passengers on average), making it the most digitised JCDecaux-marketed metro in Europe and the first 100% data-driven advertising […]
Company: Digital Outdoor Advertising Markets: Nationwide Address: 788 Shrewsbury Avenue, Tinton Falls, NJ 07724 Email: info@digitaloutdooradvertising.com Phone: 732-200-1288 Digital Outdoor Advertising is a women-owned business that represents a network of 220+ independent billboard operators across the country. Our network boasts over 25,000+ independently owned billboards comprising of 4,500 digital billboards, 16,000 […]
Clear Channel Outdoor has signed an agreement to sell its French out of home assets to Equinox Industries. Clear Channel Outdoor’s french business has 800 employees and annual revenues of $258 million equivalent in US dollars. The sale price is $76 million equivalent in US dollars including the $32 million […]
Absen, the world’s leading LED display products and service supplier, today announced it has retained OOH Capital in a wide-ranging advisory role to boost its ambitious international development plans and provide support in other areas such as Sustainability, Marketing and Brand Strategy. The group, led by its Chairman Hansen Ding […]
