DANVILLE, Ill. — (August 24, 2016) — In another advancement for the digital billboard industry, Watchfire Signs announces the launch of its MV Class, a new billboard option with a five-year guarantee to maintain uniformity and brightness in the field. Watchfire’s MV Class billboards are available for order August 23, […]
Other News
Daktronics returns to profitability.
LED billboard manufacturer Daktronics returned for profitability for the financial quarter ended July 30, 2016. The market liked what it heard because Daktronics Stock ended the day up 18% to $8.18. Here are highlights from the Daktronics First Quarter Fiscal 2017 earnings release, investor presentation and seeking alpha earnings call transcript. Revenue increased […]
Avoid the Equipment Leasing Death Penalty
Insider wrote yesterday that prepayment penalties are one of the disadvantages of equipment leasing. Almost all equipment leasing companies have prepayment penalties. Insider can think of one exception – Billboard Loans – a finance company which Insider manages. Sometimes the prepayment penalties are called yield maintenance clauses. Sometimes the prepayment penalty […]
Company of the Day: Michigan Outdoor
Company: Michigan Outdoor Advertising Markets: Michigan Headquarters: PO Box 2399, Petoskey, MI 49770 Phone: 231-348-0011 Email: steve@michiganoutdoor.com Michigan Outdoor operates a 23 face billboard plant in northern Michigan and the upper peninsula of Michigan. Steve and Anne Murray own the business. Paid Ad
Adams Sues Dane County Board Over Board Removal
Channel 3000 reports that Adams Outdoor has sued Dane County over the improper termination of billboard leases at the Dane County airport. Various predecessors to Adams have had a billboard lease at the Dane County airport since 1966. Adams and the Dane County airport executed a lease in 2006 which […]
The Pros and Cons of Equipment Leases
Many of you got your start leasing your billboards from Courtesy Finance. Courtesy is no longer around but companies like Geneva Capital write equipment leases. Here are the pros and cons of equipment leases. Pros of Equipment Leasing 100% financing. Because leasing companies understand equipment they will often lend 100% […]
Company of the Day – Koala Outdoor
Company: Koala Outdoor Headquarters: P.O. Box 96, Lakeland, FL 33802 Markets: South Central Florida, including Lakeland, Auburndale, Mulberry, Bartow and Lake Wales Phone: 863-224-3503 Email: gotoole.koala@gmail.com Koala Outdoor Advertising operates on a “small business” model providing affordable billboards to clients who desire high visibility advertisements. Their low overheard allows them to provide billboards at a […]
WA Ranchers Use Billboards to Promote Grazing
Stevens County, WA ranchers are using billboards to raise awareness about public lands issues. The Stevens County Cattlemen are advertising with a billboard on Highway 395 south of Colville, Wash. A previous billboard featuring the message “Wilderness: public land of no use — no logging, chainsaws, grazing, mining, bikes, wheelchairs […]
Sussex County Invites Public Comments
Coastal Point updates the continuing progress on the proposed changes to the Sussex County, DE sign ordinance. At its Aug. 9 council meeting, the county council voted 5-0 to reintroduce a proposed ordinance to amend its code related to signs. Now they are providing the public with a second chance […]
Daktronics on How To Effectively Sell Digital Billboard Ad Space
By Joni Schmeichel and Chaz Furman, Daktronics. Having a plan when it comes to selling ad space on your digital billboard inventory is key to the success of your outdoor business. Those who have a strategy in place and explore the newest trends see the best ROI on their displays. […]
