Some things Insider heard this week: Clear Channel Outdoor has added management and sales layers. The usual solution for a company struggling with a low margin and financial difficulties is to get leaner, lose layers and the delegate more authority. Clear Channel Outdoor seems to be going the other way. […]
Other News
Why You Need Billboard Insurance
Sign insurance is important. Static billboards can be destroyed by tornados. The digital billboard on the right was destroyed by an electrical short. One of Insider’s lending clients had a digital board destroyed by a fire on an adjacent property. A billboard company should carry three kinds of insurance. […]
World’s Greatest
The TV show “World’s Greatest” recently featured Formetco in one of their segments. Here is the clip and congrats to Formetco.
Company of the Day: Oasis Sign Company
Company: Oasis Sign Company Markets: Oklahoma Headquarters: 1511 W. Gore Boulevard, Suite 8, Lawton, OK 73501 Phone: 580-917-2088 Email: waylon@oasissign.com Oasis Sign company has an 8 face billboard plant in Elgin, Oklahoma. The company is owned by Waylon Stricklin who also has a sign maintenance business. Paid Ad
Fresno Approves Digital Signs
As a follow up to our May post the Fresno City Council voted unanimously Thursday to approve a 20-year lease with Outfront Media to erect five digital billboards on four different city-owned properties around town. Outfront will put up the digital billboards along Highway 180 at Al Radka Park, on […]
Hawthorne Looking to Move Billboards
The City of Hawthorne, California is moving to entice the owners of more than five dozen old billboards to take them down in residential areas. Since Hawthorne imposed a citywide ban on new billboards, the owners have been prevented from legally upgrading or modifying their billboard structures. But this week, the […]
OOH Raising Funds for Flood Relief
$40,000+ Raised to Support OOH Industry Flood Relief Campaign Four days after launching the OOH Advertising for Flood Relief campaign, the industry has already raised more than $40,000. Donations will be provided to the Baton Rouge Area Foundation, which has sent staff members to south Louisiana to determine where […]
Beacons and Outdoor Advertising
Beacon maker Beaconstac has blog post called 7 scenarios where Beacons can Transform OOH Advertising. Two uses for beacons caught Insider’s eye. Beacons and outdoor advertising can interact with people in areas where they are waiting, e.g. airports, hospitals, bus and subway stops. JCDecaux did this in the Hong […]
How To Hack A City Billboard Ban
Dave Haynes at the digital signage blog Sixteen Nine has an interesting post about a company which is skirting Sao Paulo’s billboard ban by using 19 laser projectors to turn the face of a citibank branch into a digital billboard. You can read a press release about the project here. Click on […]
Company of the Day – Murray Outdoor
Company: Murray Outdoor Communications Headquarters: 418 Boston Turnpike, Shrewsbury, MA 01545 About Murray Outdoor: Murray was founded in 1988 by Robert and Joseph Murray. Since its inception, Murray has built new locations, one by one, to provide coverage on New England’s major highways. The company features bulletins, mostly 14′ by 48′. All […]
