By Ken Klein, EVP, Outdoor Advertising Association of America RENO, NV—Upending conventional media habits, the congressman from northern Nevada won re-election without TV ads or direct mail. Instead, this winning candidate’s media mix was dominated by online ads and digital billboards, with some radio. On November 8, U.S. Rep. Mark […]
FEPE International has announced the appointment of Bob Wootton as Executive Director Designate. He will work with current Executive Director and industry doyen John Ellery until the next FEPE Congress in Stockholm in June 2017, after which will assume a fuller role. John Ellery, Executive Director FEPE, said: “I am […]
The Australian outdoor advertising company Bishopp Outdoor Advertising has produced a twenty seven second video titled 8 reasons you need a billboard. Watch and learn. Great talking points. In case the video moved too fast here are the 8 reasons. High Frequency. Reaching local consumers over and over again. Impact. […]
Halo, mega column highlight total of 82,500 square feet of LED displays BROOKINGS, S.D. – Nov. 1, 2016 – The largest LED video display in all of sports has been designed and engineered, and is now being manufactured and installed, by Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, for Mercedes-Benz Stadium, […]
The following press release is provided by Best Best & Krieger LLP . NOVEMBER 10, 2016 The Outdoor Advertising Act does not preempt local regulation of billboards, a California appellate court has ruled. In a decision that carries major implications for the California billboard industry, the Second District Court of Appeal […]
Insider saw this press release for Gateway Outdoor LONG VALLEY, N.J., Nov. 9, 2016 /PRNewswire/ — Gateway Outdoor Advertising is pleased to announce their recent award for Transit Advertising on the Westchester Bee-Line bus system. Starting on 1/1/2017 Gateway Outdoor Advertising will be the sole source for bus advertising on […]
Company: Summit Media Headquarters: 1445 FifthStreet Santa Monica, CA 90401 Phone: 877-820-3002 Market: Founded in 1998, Summit Media is one of the largest outdoor advertising companies in Los Angeles. Summit owns and operates its own plant of high-profile, large-format bulletins, squares, spectaculars and walls in Los Angeles, with a focus on premium areas including: Sunset […]
Insider wrote yesterday that the FHWA has agreed to let Texas proceed with a proposal to test ads on traffic signs within the freeway right of way. The FHWA is sending mixed signals on the subject. The Democrat and Chronicle writes that the FWHA has repeatedly notified the Cuomo administration […]
Here are the highlights from Clear Channel Outdoor’s third quarter 2016 financials and webcast. You can also read a Seeking Alpha transcript of the webcast here. Clear Channel Outdoor consolidated revenue declined by 3.3% to $673 million due to asset sales and the impact of foreign exchange fluctuations. Organic revenue growth […]
Insider thanks the OAAA for allowing us to print portions of this article. Nancy Fletcher OAAA President and CEO Amidst rocketing change, how do we position OOH for continued growth and prosperity? We come together to create a bold, new five-year vision for the medium that positions OOH advertising as […]
