“This is an operational burden. But it is the right thing to do. We want to remove fraud as a concern for everyone who uses our platform.” Keith Eadie, chief marketing officer, TubeMogul, on the company’s decision to refund money to customers based on fraudulent ad clicks. Ad Age has […]
Other News
Designing Effective Outdoor Ads for Stores
The Store Starters has a great post called “How To Create an Effective Outdoor Campaign for Your Store.” Here are the tips. Find an outdoor boards near the store. Same street or right across from or next to your store. Use the board location to advantage. 7 words or […]
Apparatix – Providing Billboard Solutions
Insider caught up with a very busy John James of Apparatix for an interview. John, tell us a little about Apparatix? Apparatix provides comprehensive solutions for out of home billboard operators. Our modules for proposals, offers, contracts, posting instructions, proof of performance, work orders, billing, lease management, accounting and management […]
iHeart Has Trial Date On Debt Dispute
An update on iHeart Media/Clear Channel Outdoor debt issues. The Wall Street Journal is reporting that iHeart has a May trial date set to block a group of lenders from declaring a default on more than $3 billion in loans. In the meantime, both sides have agreed to abide by […]
Little Rock Billboard Conversions Approved
Arkansas Online reports that the Little Rock Board of Directors voted 8-2 in favor of a proposal to permit Lamar to covert three static billboards into digital billboards. Lamar has agreed to remove 12 billboards in exchange. The reduction will permanently reduce the number of billboard permits in Little Rock […]
20 Billboard Creative Tips from Arrington Outdoor
Arrington Outdoor has a list of 20 billboard creative tips on its website. Can the message be more succinct? Rule of thumb: maximum copy, seven words! In outdoor design, “less is more”. Is the typeface legible? Does the letter S P A C I N G (or kearning) read at […]
Company of the Day: Ozark Poster Advertising
Company: Ozark Poster Advertising Markets: Northern Arkansas and Southern Missouri. Headquarters: 114 N. Sycamore St, Harrison, Arkansas 72601 Phone: 870-741-5567 Ozark Poster Advertising is a 3rd generation family owned and operated business located in Harrison, AR. Mosco F. Cash Jr. bought the company in 1964, when it consisted of just […]
Company of the Day: Keystone Outdoor Advertising
Company: Keystone Outdoor Advertising Markets: Philadelphia Metro Market: Tri-State area targeting Philadelphia suburbs, Trenton and Southern New Jersey, as well as Delaware. Includes all bridges, major expressways and key arterials Headquarters: 536 Ryers Ave. Cheltenham, PA 19012 Phone: (856) 767-5028 Paid Advertisement
Ad Age Says Technology Fuels Out-of-Home Renaissance
Ad Age has noticed that “out-of-home advertising is drawing a steady stream of marketing dollars even as other forms of traditional advertising lose ground to digital.” Technology creates the ability to tailor outdoor ads to local consumers. Here are some of the examples Ad Age talks about: A Chicago billboard […]
Montana Transportation Commission Discusses Digital Signs and Transit Advertising
The Montana Transportation Commission is in the midst of a rulemaking to overhaul the sign code. The Commission discussed the proposed rules at length in its January 28, 2016 meeting (see pages 14-26 of meeting minutes). KRTV and KTVH report Lamar is not happy with a proposed digital sign rule which would require […]
