Claritin is running a digital ooh campaign in Lamar markets. When the pollen count is moderate to high this ad is activated. Insider agrees with Lamar’s Director of New Business Development Mario Martinez: brilliant use of digital out-of-home advertising. Paid Advertisement
Other News
Lightking Introduces New LED Billboard product line.
The future of LED billboards is here. Lightking Outdoor has unveiled their cutting-edge, patent-pending new product, the Air Series. The lightweight billboard is half the weight of standard LED billboards, has 25% lower wind-loads and allows air to flow through the product, making it self-cooling. The innovative design combines an […]
Baltimore’s Spectacular LED Art Board
Insider has written before about how digital signs can be used to create buzz in urban environments. Baltimore has a spectacular 52′ by 42’ Formetco digital sign which runs ads and also provides free space for artists to showcase their work. The digital sign was constructed in July 2014 and […]
Senators Request Billboard Funding Review
Insider had previously reported that EPA grants which funded two Washington State billboards accusing farmers of polluting water and harming agriculture had come under scrutiny. The issue was a failure to note that the Environmental Protection Agency funded the group that put up the signs. An update by WNAX indicates that […]
East Hartford OOH Firm Scales New Heights with 3D Times Square Billboard
Out of Home America Wilkins Media (OOHA Wilkins) of East Hartford, CT has created a 3D climbing wall on a billboard for the Toyota RAV4 Hybrid in New York City’s Times Square. “This is the tallest outdoor climbing wall in New York City, and the first billboard of its kind […]
Company of The Day: SignAd Outdoor
Company: SignAd Outdoor Markets: Texas, Western Louisiana Headquarters: 1010 North Loop, Houston, TX 77009 Phone: 713-861-6013 Email: info@signad.com SignAd Outdoor Advertising is a family-owned and operated private company which was started in 1964 with 2,000 static and digital billboards in Texas and Southwest Louisiana. The company has digital billboards in […]
Company of The Day: Premium Outdoor
Company: Premium Outdoor Markets: Florida Panhandle Headquarters: 3001 S. Highway 77, Lynn Haven, FL 32444 Phone: 850-819-5381 Premium Outdoor is an independently owned company with over 100 faces located in Panama City and Bay County, Gulf Co., Jackson Co., and Washington Co., Florida. The company operates 12 digital billboards and […]
Proposed Rule Change May Cost Flathead County Bus Shelters
Regulations can have unintentional consequences. The Montana Department of Transportation has proposed a rule prohibiting outdoor advertising on the outside of transit shelters within the state right of way. The Daily Interlake reports that Chandler Communications may remove the shelters if it can’t run advertising on the shelter’s exterior. Chandler […]
Turlock Postphones Digital Sign Regs
Turlock Journal reports that the Turlock Planning commission has tabled discussions on electronic message boards and digital billboards. The commissions is concerned about the following issues: Whether to allow on-site only advertising. Sign construction parameters. Sign Area Allowance. Lighting. Message frequency. You can read a Planning Commission memo discussing the […]
T-Rex Still Suing…and still settling.
Insider has written before about T-Rex lawsuits against digital billboard companies relating to patent infringement. Daktronics, Formetco and Watchfire have settled with T-Rex so their customers are not at risk. T-Rex has been expanding its litigation net to include non-billboard operators of digital sign networks. During March, T-Rex sued: Zoom Media […]
