Other News

The Guardian Suing Rubicon Project

Business Insider reports that British publisher, The Guardian, is preparing to file a lawsuit against ad tech company Rubicon Project.  The Guardian is alleging Rubicon Project did not disclose fees it levied on advertiser’s looking to buy the newspaper’s on-line ad inventory. Billboard Insider recently reported on Rubicon Project and […]

Clear Channel pulls proposal in St. John’s County

Insider has previously reported on a proposed two year pilot program to test digital billboards in St. John’s County.  Staugustime.com reported yesterday that Clear Channel withdrew its bid for the digital billboards program along Interstate 95. The County Administrator indicated that Clear Channel determined it would be a “better strategy” to […]

Company of the Day – Cincy Digital

Company:  Cincy Digital  Headquarters:   7811 Laurel Ave. Cincinnati Oh. 45243-2608 Markets: Cincinnati, Ohio Phone: 513.342.6866 Email:   info@cincydigital.com Cincy Digital LLC is a locally owned OOH media firm in Cincinnati, Ohio.  Cincy Digital’s northbound and southbound billboards are in a prime location on I-71  between two premier upscale shopping destinations. [wpforms id=”9787″] Paid Advertisement

Outdoor Legal: Know Your Landlord

Insider has written before about the dangers of using a middleman who marks up billboard properties without you knowing it.  Same thing applies to doing business with a middleman who stands between you and a billboard’s landlord.  Take the case of Stevenson v Clausel: In 1964, Liberty Sign Company agreed […]

One Poem At A Time

Smoketown, the oldest African-American neighborhood in Louisville, KY is a unique place rich in heritage and culture. It is an eclectic mix of individuals all coming together to embody the word community. In Smoketown, you don’t just find people, you find a community connected to their history. Insider Louisville reported […]

Company of the Day: Choice Media

Company: Choice Media Markets: Texas Headquarters: 11805 I-27, Amarillo, TX  79119 Phone: 806-352-6585 Email: Info@ChoiceMediaTX.com Choice media operates a billboard plant in Texas.  Brad and Kristie Tooley formed the company in 1992 by buying a half dozen empty billboard faces with proceeds from the sale of a rental house.   […]

Autonomous Cars Update

Bloomberg and the Wall Street Journal report that an Uber temporarily suspended its  autonomous car program after an Uber autonomous car in Tempe got in an accident Friday.  The autonomous car appears to have not been at fault and Uber has resumed operations. Insider’s take:  Autonomous cars will grow in […]

Limit your out of home liability.

Individual proprietorships account for 167 (6%) of the 2,706 out of home advertising firms in the 2012 US Census as you can see from the following table: 2012 US Census US Out of Home Advertising Firm Legal Structures Insider strongly urges you to switch to an S-Corp or LLC if […]

Company of the Day- Chesapeake Outdoor

Company:  Chesapeake Outdoor  Headquarters:   5 Hill St Onancock, VA 23417 Markets: Virginia Phone: 757.787.7662 Email: teressa@chesapeakeoutdoor.com Chesapeake Outdoor owns and manages over 170 faces that can be seen from the Chesapeake Bay Bridge Tunnel in Virginia to Westover, Maryland.  Areas of coverage include Chincoteague, VA and Crisfield, MD.  [wpforms id=”9787″] Paid Advertisement

AdSemble unveils first DOOH Self Serve Platform

SAN JOSE, CA – MARCH 28, 2017 – AdSemble, the largest online marketplace for digital out of home (DOOH) advertising, today announced its new offering Open Display, a first of its kind self-serve platform that helps small businesses harness the power, reach, and scale of high definition digital billboards nationwide. […]