New York, NY (May 18, 2016) — ADstruc, the leading technology services company for the outdoor advertising industry, recently announced a partnership with Haworth Marketing + Media to license ADstruc’s Out-of-Home (OOH) media planning and buying platform, Drive, to the Minneapolis-based agency. Haworth — whose clients include Ben & Jerry’s, […]
Other News
Daktronics Down in Fourth Quarter 2016
Digital Billboard Maker Daktronics had a dissappointing fourth quarter. Here are the highlights from the company’s earnings release and the Seeking Alpha earnings transcript. Revenues for the three months ended April 30, 2016 declined by 12% to $138 million and the company had a net loss of $2.9 million for […]
Ken Sahlin on Automated Outdoor Buying
Columbus, OH headquartered DOmedia provides cloud-based technology to facilitate outdoor ad buying and selling. The firm’s platform powered approximately 5% of all US outdoor transactions during 2015. Insider asked DOmedia CEO Ken Sahlin for his thoughts on outdoor and automated buying. Ken, outdoor is one of the few forms of […]
Rouge Media Acquires On-Campus Media
Media Post reports that Rouge Media, a Toronto-based out of home media company, announced the acquisition of On-Campus Media, the largest U.S. College digital out-of-home advertising network today. The acquisition will give Rouge control of all of On-Campus’s digital video, online and mobile assets. Rouge will also expand its U.S. network […]
Company of the Day: Tri Outdoor
Company: Tri Outdoor Market: Lehigh Valley, PA Headquarters: 1749 Red Hawk Way, Bethlehem, PA 18015 Phone: 610-838-8870 Tri Outdoor is a locally owned and operated outdoor advertising company in Lehigh Valley, PA. The firm operates an 18 face plant around Allentown. The company has been in business in excess of […]
Outdoor Revenue Trends 2012-2016
Marketingcharts.com has done a nice graph of the quarterly change in US outdoor revenues since 2012. You can see that US outdoor revenues have rebounded nicely in 2015 after a dip in 2014. We’ve reproduced the chart below. Click on the chart to read the entire Marketing Charts article. Paid […]
iHeart Media Being Sued By A Minority Investor
Yes, iHeart Media did recently come off a victory in the Texas courts over a group of creditors. That does not mean their troubles are over. Gamco Asset Management owns nearly 10% of the stock in Clear Channel Outdoor Holdings not held by iHeartMedia. Gamco is suing iHeart for improperly […]
Company of the Day: Southeastern Displays
Company: Southeastern Displays Market: South Central Kentucky Headquarters: PO Box 990, Bowling Green, Kentucky 42102-0990 Phone: 270-781-8720 Email: info@southeasterndisplays.com Southeastern Displays offers billboard coverage in 20 cities in South Central Kentucky. The company has 30 sheets and bulletins. The company has a 50 year history. Paid Ad
44% ROI on Billboard Lights Retrofit
If you have a static billboard plant with old, inefficient lights you should consider upgrading to high efficiency LED lights. Insider achieved a 44% return on capital by replacing the old lights on a 14 by 48 static billboard with high efficiency Cree LED’s. Here’s the analysis. The 14 by […]
Company of the Day: Redfish Ads
Company: Redfish Outdoor Advertising Market: Tulsa Oklahoma Headquarters: PO Box 52275, Tulsa, OK 74152 Phone: 918-260-4235 Redfish ads was started in 2003 by Daxton Neal after a career in network TV stations, out of home ad agencies and privately owned outdoor companies. Redfish owns 8 static faces and 2 digital […]
