Other News

Hollywood High Considering Digital Billboard

Hollywood High School has proposed a plan to erect a digital billboard at the corner of Sunset Boulevard and Highland Avenue. The billboard would be on school grounds, and have two faces pointing at both streets, according to an artist’s rendering in the proposal’s presentation. One district that made the leap […]

Company of the Day – Atomic Enterprises

Company:  Atomic Enterprises LLC Headquarters: 216 N Mosley St #130, Wichita, KS 67202 Market: Kansas, Oklahoma Phone: 316.351.8228 Email:  sales@atomicbillboards.com Atomic Enterprises was established in 2010. In 2012, Atomic merged the independent billboards to create the largest independent network of digital billboards in the Central Midwest. Atomic is privately and locally owned in […]

What are those ‘The End is Coming’ billboards all about?

Billboards in the Salt Lake Valley have warned the end is coming on 11.23.16. That day has come and gone, so what was the billboard talking about? 11.23.16 is the day to end car wrecks due to texting. The website, endtextwrecks.org is full of infographics to share with someone you […]

Daktronics announces quarterly financial results.

The digital billboard manufacturer Daktronics announced higher profits for the second quarter of fiscal 2017.  You can listen to the earnings webcast here download the firm’s investor slides here. Net sales increased 8% to $170 million during the second quarter of fiscal 2017 (3 months ended October 29, 2016).  Commercial unit sales, […]

Lightning Strikes in LA

To celebrate the release of Republic Records’ artist The Weeknd’s third studio album, STARBOY, the label collaborated with experiential agency OOHA Wilkins Media to launch a never-before-seen activation at the Hollywood & Highland Shopping Center, Los Angeles, in the wee hours of Black Friday.   This unique, social media-ready stunt […]

Andrea Messimer Henley dishes on Adams, Clear Channel and Outfront.

Andrea Messimer Henley has worked for 20 years in out of home advertising sales including stints at Clear Channel Outdoor, Outfront and Adams.  Earlier this week she talked about 7 tips for selling out of home and memorable out of home sales campaigns.  Today she dishes on Clear Channel, Outfront […]

Company Of The Day: Marquee Outdoor

Company: Marquee Media Markets: California Headquarters: 1013 Galleria Blvd, Suite 280, Roseville, CA  95678 Phone: 916-297-7882 Email: info@marqueemediaus.com Marquee Media operates high profile digital billboards in California.  The company is co-owned by Jeff Joaquin and Michael Wagener.  This month the Sacramento Kings awarded Marquee the right to build 6 digital […]

MASS DOT approves billboard despite Revere’s ban.

Revere Journal reports that the MBTA has received approval from the Massachusetts DOT to install a new billboard on the side of the MBTA garage in Revere, Massachusetts, despite a billboard moratorium in the city. In 2015 Cove Outdoor applied to put two 60 by 20 digital billboards on the […]

What’s Right For My Out of Home Business?

Insider read Peter F Drucker’s essay What Makes An Effective Executive on the flight home from a recent trip.  Drucker says there are 8 practices of effective executives.  Practice #2 is:  They asked “What is right for the enterprise?” Not what’s right for the owners. Not what’s right for the […]

Happy Thanksgiving

Today at Billboard Insider we wish to thank: Shelli Bergren of Outfront Media for being our very first email blast subscriber. Our display advertisers: Kalil and Co, Formetco, Blue Sky Digital Printing, Smartlink, Daktronics, Signspring, Selective Structures, Reliable Electric Products and Watchfire.  Without you we couldn’t produce the site. Nancy […]