Charleston, SC, February 27, 2024 – Airport advertising company Departure Media is marking the first anniversary of its advertising concession partnership with Kansas City International Airport, as the airport commemorates the first birthday of its new terminal later this month. In August 2022, a ten-year contract was awarded to Departure Media to manage the […]
Branchburg, NJ (March XX, 2024) – Innovare Medical Media (Innovare) is thrilled to partner, for a second time in three years, with SAFE Project to educate people about the opioid epidemic, which is killing over 100,000 Americans every year. In this campaign, SAFE Project, a national nonprofit, is bringing awareness to […]
Company: Jonesboro Digital Markets: Arkansas Email: john@jonesborodigital.com Phone: 870-819-3234 Jonesboro Digital operates a three sided digital billboard in Arkansas. The structure is located at East Nettleton and Red Wolf Boulevard. The company is owned by a brother and sister team – John and Hilary Frankel. Hilary owns an advertising agency called Media Partners […]
Airports and Europe-North drove a good fourth quarter for Clear Channel Outdoor. Here are the results of the Clear Channel Outdoor 4Q 2024 earnings release, Clear Channel Outdoor 4Q 2024 Investor Deck and conference call. Revenue increased 12% to $632 million due to increases in airports and Europe-North. Airports revenue […]
With Super Tuesday approaching, we at Rothfelder & Falick have received numerous questions from our corporate and individually owned billboard clients regarding political advertising on their billboards, like: What can be advertised for state and federal elections? What rules apply and how do they differ? What if the advertising is […]
HONG KONG, MONTREAL, CANADA – February 27, 2024 – Hivestack by Perion, the world’s leading programmatic digital out of home (DOOH) ad tech business today announced a partnership with Midland Realty to bring programmatic DOOH to real estate offices for the first time in North Asia. Midland Realty is a […]
Company: JM Outdoor Headquarters: 207 East Frank Ave. Lufkin, TX 75901 Markets: East Texas Phone: (936) 634-2040 Email: mark@jmoutdoor.com JM Outdoor is an East Texas based outdoor company primarily focused in Lufkin Texas and the nearby communities. JM features both static and digital billboards, including more than 450 individual faces. […]
Lamar CEO Sean Reilly introduced Lamar’s 4Q 23 earnings release with a familiar script: “Revenue growth accelerated as we moved through the fourth quarter, primarily because of strength in local sales. In addition, our team continued to do an outstanding job controlling expenses…” Here are the results from Lamar’s 4Q […]
A reader asks Billboard Insider how many flips a minute you should run on a digital billboard. There are three approaches: Six flips per minute. Run six 10 second flips per minute on your digital billboards. This is the Lamar approach. Sometimes less is more. It also might make sense […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
