Insider heard the following comments from people who attended the April 18-20, 2016 TAB/OAAA Out of Home Media Conference and Expo. “One of the best shows in 25 years. High energy. Great speakers.” “Rumors at the show that someone is preparing to make a big Clear Channel bid.” Insider thinks […]
Other News
TAB to Become Geopath
One of the biggest announcements at the TAB/OAAA 2016 show was the decision by the Traffic Audit Bureau (“TAB”) to rebrand as Geopath effective September 2016. The change reflects the organization’s shift from measuring outdoor ad inventory to measuring audience location and engagement with outdoor. The press release is attached […]
Brilliant Billboards
HubSpot has an article talking about the positive evolution of billboards as an advertising medium. They go on to say that new technologies and an inventive way of approaching how to use OOH advertising have resulted in examples of advertising that defy any negative feedback directed towards billboards. They provide seven examples […]
Hospitals in Trouble For Billboard Pact
Baker Hostetler reports that the US Department of Justice has filed an antitrust complaint against two hospital systems in Virginia that agreed not to advertise on billboards in each other’s home county. The suit was brought against Charleston Area Medical Center in Kanawha County and St Mary’s Medical Center in […]
Rate This Board By Out of Home Creative
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 5 Great 4 Very Good 3 Average 2 Below Average 1 Poor Then the designer talks about what they may have done differently for outdoor advertising. Melody Roberts of Out of […]
Company of the Day: Bullfrog Outdoor
Company: Bullfrog Outdoor Markets: Southern Michigan, Northern Indiana Headquarters: 220 Club Course Road, Fort Wayne, Indiana 46814 Phone: 260-625-JUMP Bullfrog Outdoor owns 40 structures in Southern Michigan and Northern Indiana. The company was founded by Charlie MacIntyre in 1998 after a successful career with 3M in Chicago and Fort […]
Natchez Reviewing Ordinance
Add Natchez, Mississippi to cities that are reviewing their sign ordinance. The Natchez Democrat reports that the Board of Aldermen have place a moratorium on billboards as they review the city’s sign ordinance. The City Planner considers the current ordinance to not be a strict as compared to other cities. The […]
Yesco Outdoor Acquires Reagan Assets in Idaho and Montana
Yesco Outdoor Media has announced the April 8 purchase of the billboard assets of Reagan National Advertising in Idaho and Montana. Yesco acquired 80 Reagan faces in Idaho and 14 Reagan faces in Montana and currently has 378 faces in Idaho and 346 in Montana which makes Yesco the second […]
Clear Channel Outdoor Puts 9 Wallscapes Into Sunset Strip
Last Wednesday Clear Channel Outdoor announced the addition of 9 wallscapes at the Sunset Millennium property in West Hollywood, CA. Insider thinks this is a great example of how outdoor can add to the energy and economics of an urban development. You can watch a 1 minute video of the […]
DoMedia Raises $3 million to Develop Outdoor Digital Marketplace.
Columbus Business First reports that DoMedia has raised $3 million to expand its automated outdoor advertising marketplace. The investors included Advantage Capital Partners and tbe Ohio Innovation Fund. Last week DoMedia announced a new Supply Side Platform to make the outdoor ad buying process more efficient. You can read a […]
