March 21, 2016 – The Outdoor Advertising Association of America (OAAA) today releases a white paper that demonstrates the value of OOH media in a world where digital’s effectiveness and trustworthiness has been thrown into question. “This Is What Reality Looks Like,” written in partnership with agency of record Partners […]
Other News
Demopolis Approved Digital Billboards
The Demopolis Times reports that the Demopolis, AL City council has approved a zoning change to allow digital billboards in the city. The first digital sign will go up at Parr’s Chevron at the intersection of Highway 80 East and Highway 43.
Tunney Art Hits NYC Billboards To Celebrate Landmarks
The NYC Landmarks 50 Alliance and OUTFRONT Media are working with artist Peter Tunney to run a billboard art series highlighting New York City landmarks. You can read a mediavillage post about the project from OUTFRONT Media’s Executive Vice President of Strategic Planning & Development, Andy Sriubas here. Insider talked […]
Lind Media Acquires Ohio Assets
The Mansfield News Journal reports that Lind Media announced that they have acquired over 500 billboards in the Cleveland, Columbus and Cincinnati markets. Also included are assets in Richland, Ashland, Crawford, Morrow Marion, Wayne, Knox, Fayette and Clinton counties. Lind Media Company, organized in 1991 by John L Siegenthaler, operates over 1,300 billboards […]
Catalyst Proposes Digital Billboard In Upper Dublin, PA
Montgomery News reports that Thaddeus Bartkowski of Catalyst Outdoor has presented a plan to the Upper Dublin, Pennsylvania school board to lease high school land adjacent to route 309 to construct a monument LED sign. Catalyst is proposing to pay the school district $6.85 million or $228,000/year over the 30 […]
Sussex County Studies Tighter Billboard Rules and Enforcement
The Cape Gazette reports that Sussex County assistant county attorney is going to propose the following rules for billboards together with tighter enforcement of rules: 1000 foot separation between billboards up from 300 feet currently. 500 foot separation from dwellings, schools, churches and public lands. 300 square feet sign maximum. […]
Oregon Tourism Campaign To Include Billboards
Oregon may not be the easiest place to put up billboards for the state loves billboards when it’s time to promote tourism. The Oregon Tourism Travel Commission is using billboards to execute a new “We Like it Here. You Might Too.” travel campaign. The campaign includes TV, cinema and outdoor […]
Company Of The Day: George Lay Signs
Company of the Day: George Lay Signs Market: Kansas Headquarters: 1016 N. Waco, Wichita, KS 67203-3999 Phone: 800-888-0433 George Lay Signs is a family-owned Wichita based signs company and billboard business. The company was started in 1955 when George Lay quit his job designing neon signs for Wichita’s leading sign […]
From The Archives: John Siegenthaler on Lindsprings
Insider originally published this post on October 28, 2015. John Siegenthaler of Lind Outdoor has developed the innovative Signsprings system for replacing the billboard vinyl strap system with a set of springs. The system allows for faster vinyl changes though the use of a hooked spring rather than straps. John […]
From The Archives: Interview with Alec Avedissian, Rareform
This post was originally published October 14, 2015. We interviewed Alec Avedissian, founder of Rareform, a California company which recycles billboard vinyl into backpacks, totes, laptop sleeves and and surf bags. 1. Alec, tell Insider a little about yourself. I was born and raised here in Southern California. I attended […]
