Insider has been skeptical of solar power and billboards. Batteries run down and then it takes two days of sun for the lights to come back on. Also the equipment is generally unreliable and expensive. IQ Power systems is developing a better solar alternative: a hybrid solar/generator system. The system […]
Other News
Company of the Day: Atlantic Outdoor
Company: Atlantic Outdoor Markets: New York Headquarters: 65 Central Park West, Suite 1F, New York, NY 10023 Phone: 212-787-1500 Email: info@atlanticoutdoor.com Atlantic Outdoor specializes in premium billboard locations in Manhattan and the surrounding New York City boroughs. The company was founded in 1997. Atlantic Outdoor should not be confused with […]
Will Billboards Work For My Business
Mobile and youtube need to be a part of your outdoor company’s marketing strategy. Here’s an outstanding 3 minute video from Kegerreis Outdoor titled “Will Billboards Work For My Business”. Some people would rather watch than read and this short marketing piece does an excellent job communicating the benefits of […]
Billboard Birthday Cakes – Part II
On October 1 we did a post about a Joyce Outdoor Billboard birthday cake. Jessica Clark a digital marketing specialist at Porter Outdoor Advertising read the post and sent Insider a picture of a “Billboard Cake” she designed for Porter’s Indiana Sales Manager Steve Rankin when he retired after 20 years of service. […]
Broadsign’s Tech Guru On The Future of Outdoor
Bryan Mongeau is a co-founder and VP Technology at BroadSign, a company which provides software solutions to outdoor advertising companies. BroadSign has an automated platform which powers over 120,000 digital signage displays in venues such as airports, cinemas, shopping malls and offices. Mongeau has 16 years experience in software development […]
Company of the Day – Arrow Signs & Outdoor
Company: Arrow Signs & Outdoor Advertising Headquarters: 4545 N. Alby St., Godfrey, IL 62035 Markets: Missouri Phone: 618.466.0818 Email: info@arrowsignsinc.com Arrow Signs is a third generation sign business that began in 1980 in the basement of Lance J Demond with nothing more than a paint brush and a can of paint. The company operates […]
Outdoor Legal: A Written Lease Beats Claims of Verbal Agreements
Insider has written before about the importance of having a good written outdoor lease or easement as a defense against a landowner with a fuzzy memory. Franklin Outdoor v James Hovanetz demonstrates that a written outdoor lease trumps a landlord’s claims of a verbal agreement. In 1978 Franklin Outdoor signed […]
Using Your Billboard To Track Real Time Baseball Scores
Insider has attached a Watchfire Press Release about a widget which lets owners of Watchfire digital billboards integrate real time baseball scores into their boards. Seems like a great way to make use of unused space on a board during playoff season for any sport. DANVILLE, Ill. – (October 4, […]
Outdoor Valuations September 2016
Public outdoor company valuations shrank slightly during the third quarter of 2016 as this chart demonstrates: Public Company Outdoor Values September 2016 The average revenue multiple for the four public outdoor companies shrank from 3.74 times to 3.60 times. JCDecaux, Clear Channel Outdoor and Outfront trade at a lower revenue […]
Torrey Outdoor Advertising
Company: Torrey Outdoor Advertising Markets: Iowa, Illinois Headquarters: 920 15th Avenue, East Moline, IL 62144 Phone: 309-752-5360 Email: info@torreyoutdoor.com Torrey Outdoor operates an outdoor plant in the following cities: Rock Island Illinois Moline Illinois East Moline Illinois Davenport Iowa. The company is 33 years old and owned by Tom Torrey. […]
