Company: Bulletin Displays Markets: California Headquarters: 3127 E South Street Suite B, Long Beach CA 90805. Phone: 562-470-6680 Bulletin Displays is one of the largest outdoor companies in Los Angeles. The firm has static and digital billboards. 90% of the plant is along freeways. Mark Kudler is the firm’s president. […]
Other News
Rouge Media Sells Majority Stake to Fairfax Holdings
PR Newswire reports that Rouge Media has sold a majority stake to Fairfax Financial Holdings, a publicly Toronto holding company. Most of Fairfax’s investments are in insurance companies. Insider wrote on June 10 about Rouge Media’s acquisiton of On-Campus Media. Here’s the press release announcing Fairfax Financials Holdings […]
“Eat Mor Chikin” – Chick-fil-A’s Billboard History
ADWEEK ran a terrific article on the history of Chick-fil-A’s very successful “Eat nor Chickin” campaign. Some history and highlights from the article include: In the early ’90s, Chick-fil-A was primarily known for being a mall-based fast-food chain, but beginning in 1994, the chain started slowly shifting its focus to […]
Illuminated Mobile Billboard at Americas Cup
Illuminated Outdoor is a Chicago digital out-of-home company which operates mobile trucks outfitted with digital signs. The company put a digital sign on a barge and had it operating on the Chicago waterfront during the Americas Cup race last week. Insider talked with Illuminated Mobile’s John Gibbs about the project. […]
Speedway shelves plan to put 5 billboards on water tower.
The Indianapolis Business Journal reports that Speedway, Indianapolis has shelved plans to put five 1,000 square foot billboards on the Speedway water tower. The picture on the right shows what the tower would have looked like with advertising. The seasonal panels would have been used from April to October. The […]
GEFT Outdoor Seeking Millions in Damages from Indianapolis
The Indianapolis Business Journal says that GEFT outdoor will ask for millions in damages from Indianapolis after a federal judge ruled that the city’s former signs ordinance was unconstitutional. GEFT is entitled to monetary damages resulting from the city’s denial of two digital sign permits under an unconstitutional sign code. […]
Company of the Day – Blue Sky Outdoor
Insider this week had the opportunity to interview Trent Lindmark, President of Blue Sky Outdoor and Blue Sky Digital Printing in Norman, Oklahoma. Company: Blue Sky Outdoor Advertising Headquarters: 2380 Industrial Blvd. Norman, OK 73069 Phone: 405-928-5800 Email: info@blueskyoutdoor.com Tell us about your territory and inventory? We have 750 bulletins faces […]
Study Projects US Outdoor Growth at 4%/year.
A study by PwC projects US outdoor growth at 4.3%/year for 2016-2020. Digital will become a larger percentage of the total US outdoor spend but static boards will remain stable as you can see from the following chart. Insider’s take: Static outdoor isn’t going away for three reasons. Many communities […]
Montana Aproves Digital Billboards
On a 4 to 1 vote, the Montana Transportation Commission will allow digital billboards on land along state highways zoned commercial or industrial. The rule was first proposed on March 3 and was the subject of a public hearing in Helena on April 1. When it goes into effect later […]
Billboard Design Tips From JCDecaux
This week’s billboard design tips come from the JCDecaux’s Creative Guidelines. Keep it simple. Viewers have 2 seconds to read a bus shelter ad. Be legible. Avoid thin type and complicated backgrounds. High Contrast Colors. Look at the contrasts in this JCDecaux McDonalds ad. Black Letters on a yellow or […]
