Insider posted yesterday on QR codes and billboards. Insider thinks QR codes should be used sparingly because they distract drivers. Insider asked billboard design experts Greg Callaham and Melody Roberts what they think. Greg Callaham is an award-winning graphic designer who has designed over 10,000 billboards in a 30 […]
Other News
Should you put a QR code on a billboard?
Lots of companies are putting QR codes on billboards. See the Durden Outdoor ad on the right. A QR code is a barcode which contains a URL. Scan the barcode with your phone and you’ll be taken to a website page. The QR code on the right was placed on […]
Baseball Season is Here!
For you baseball fans, the Kansa City Royals have been very creative in their use of Billboard advertising to remind us of the upcoming season. Their latest, shown below, is an example of a simple but effective way to promote the new season with a 3D image of a ballplayer […]
Flynn Sign Company
Company: Flynn Sign Company Markets: Tennessee Headquarters: 85 Burnett Street, Crossville, Tennessee 38555 Phone: 931-484-9591 Email: Sales@Flynnsigns.net Flynn Sign Company is a family owned and operated business started in 1948 by Bill Flynn to hand paint and service signs. In 1970 the company moved to its 85 Burnett Street location. […]
New York’s Highest Rated Single Board Converts To Digital
New York’s highest rated single static board has converted to digital. The boards is at the entrance to Lincoln Tunnel and generates 500,000 impressions a week. The board’s clients have included Tmobile, Yes, M&T Bank and Disney. Branded Cities is selling the ads. Branded Cities is a digital and spectacular […]
From the Archives: Five Questions For Matt Schulze, Selective Strutures.
Matt Schulze is a partner at Selective Structures, an Athens Tennessee company which fabricates and installs sign poles, billboards, scoreboards and digital signs. Selective Structures annually fabricates over 1000 billboards each year. You can contact Matt at mschulze@windstream.net, 706-473-3250. Matt’s got the best how-I-entered-the-outdoor-business story of anyone I’ve ever met. […]
Ads in Motion Provides Mobile Digital Billboards.
Crains Cleveland did an article about Ads in Motion, an Ohio company which has mounted digital billboards on the side of a truck. The company tows the signs to events and rents them out. The company’s truck was used to run Kasich ads at a Trump rally in Ohio. Insider […]
Company of the Day: Emerald Outdoor
Company: Emerald Outdoor Market: Washington, Idaho. Headquarters: 9212 E Montgomery Ave, Suite 604, Spokane Valley, WA 99206 Phone: 509-327-0103 Emerald Outdoor Advertising owns 110 billboard faces in the Seattle/Tacoma area, Wenatchee, Portland, Spokane, North Central Washington and Post Falls, Idaho. In addition the company operates 150 bus bench unites in […]
Opposition to Signs on I-280 in San Mateo County
Insider wrote on 3/25/16 and 3/14/16 that San Mateo County is studying the feasibility of putting billboards on county land to raise money for the county’s budget. The SM Daily Journal reported Monday that the County is not seriously thinking about billboards on I-280, Middlefield Road or El Camino Real. […]
OUTFRONT Expands Their On Smart Media Platform
Yesterday we carried OUTFRONT Media’s press release on the deployment of the On Smart Media platform with the Washington Metropolitan Transit Authority. Railway Age has commented that OUTFRONT Media’s ON Smart Media platform keeps train passengers updated while offering advertising partners state-of-the-art addressable screens. The On Smart Technology is now available in both […]
