Insider thinks 3 times annualized revenues is a reasonable debt limit for most small billboard companies. Here’s why. If you borrow less than 3 times gross revenue, your plant will be worth more than debt even if revenues drop and multiples contract during a recession. Industry revenues declined 20% during […]
Other News
Anti-Farmer Billboard Violates Agency Rules
The Capital Press reports that two billboards in Washington State that accuse farmers of polluting water violated a federal rule by failing to note that the Environmental Protection Agency funds the group that put up the signs. A coalition of environmental groups and the Swinomish Indian tribe put up the billboards […]
Kentucky Tourism Site installs billboards.
The Wycliffe Mounds State Historic site has installed two large billboards across from the park entranse and two smaller billboards inside the park according to the West Kentucky Star. The billboards were paid for with finding form the Federal Highway Administration, KY Department of Tourism and Kentucky Transportation Cabinent. The […]
Why You Should Record Billboard Leases and Easements.
An unrecorded billboard lease or billboard easement is trouble waiting to happen. Whoever buys the land can allege that the lease or easement is not in effect if it is not recorded. Here’s an interesting case from Wisconsin. A company built a bowling alley and received an easement from the […]
Outfront closes South America Sale to JC Decaux
Outfront Media has closed the sale of all of its equity interests in the Company’s Argentina, Chile, Mexico and Uruguay outdoor plant to JCDecaux. The sale price was $82 million. Revenue and cashflow were not disclosed. Insider’s take: A good thing for Outfront. The market discounts revenue and cashflow from […]
Short Attention Spans Mean Short Copy
The Huffington post is encouraging advertisers to shorten ad copy to reflect shorter attention spans. A Microsoft brain activity study found that between 2000 and 2013 average attention spans dropped from 12 seconds to 8 seconds. Yet between 2000 and 2015 Zenith Optima found that the median number of words […]
Montana Considering Highway Digital Boards
After 10 years of proposals and public hearings, Montana may be ready to allow digital billboards on state highways according to reports in Missoulian, Montana Standard and the Helena Independent Record. The Montana Transportation Commission is considering allowing non-animated digital boards and the outdoor community is optimistic of passage due to a […]
Outdoor Advertising Valuations March 2016
The four public outdoor companies were valued at 3.7 times gross revenue and 13.1 times cashflow at March 31, 2016 according the the Yahoo Finance pages for Clear Channel, Outfront, Lamar and JCDecaux. Lamar leads the group at a valuation of 5.8 times revenue and 13.9 times cashflow. Insider attributes […]
Gordon Outdoor
Company: Gordon Outdoor Advertising Markets: Kansas and Oklahoma Headquarters: Broken Arrow, Oklahoma. Phone: 918-636-6474 Gordon Outdoor Advertising operates billboards in Oklahoma and Kansas. Jeff Gordon is the company’s owner. Brian Firth is the company’s in-house graphics artist and production manager. The company operates multiple static, trivision, and LED signs throughout […]
iHeart Media Debt Woes
iHeart Media is one of the largest media conglomerates in the United States. They own 858 radio stations; Premier Networks, the top U.S. radio network; and iHeartRadio, among the nation’s top digital music services. For those of us more focused on the billboard industry, we know iHeart as the owner […]
