What’s a beacon? A beacon is a small device which can keep track of smart phones nearby. The beacon in the picture is a couple inches long. How much does a beacon cost? The beacon in the picture costs about $30. What is the range and useful life of a […]
Insider spent three days in Pennsylvania this week. Some observations. Lots of empty Lamar boards on I-76 between Harrisburg and Philly. At one point Insider passed three empty Lamar boards in a row. Also looked to be quite a few public service boards. Not used to seeing so many empty […]
Coosa Valley News reports that the Georgia Department of transportation has awarded $600,666 in grants for roadside enhancement and beautification projects. Since 2008, Georgia DOT has awarded 143 REBC grants totaling more than $5.5 million dollars to local governments and civic groups throughout Georgia. The program (previously called the GATEway […]
Insider ran across an interesting 2003 Massachusetts law case which highlights the importance of filing your organization documents promptly. In November 1999 Carroll Advertising was issued a $1 million commercial liability insurance policy which covered 8 billboards it owned in Massachusetts. The policy had a carve out which said that […]
Company: Emmitt Signs Markets: Ohio Headquarters: 501 West Emmitt Ave, Waverly, OH, 45690 Phone: 740-708-1247 Emmit Signs has an 18 face plant located in Waverly and Chilcothe, Ohio. The company’s signs are 12 by 24. Six of the company’s ten existing structures are double-stacked. The company was formed in […]
Free Media Planning Software Helps Buyers Map Static and Digital Inventory Across United States NEW YORK, NY — Vistar Media has released a free, web-based media planning software designed to simplify the out-of-home planning process for buyers. According to the company, the software includes data on all static and digital inventory […]
The Mt. Washington sign battle continues. WTAE reports that Pittsburg has convinced a court to order Lamar to clear rust off the back of the sign within 60 days. Lamar says it has been trying to do a multimillion dollar rehab of the sign for two years but the city […]
There are 368,293 billboard displays in the US according to this chart on the OAAA website. Source: OAAA Website Insider’s take on the chart: Digital billboards accounted for only 6,400 (2%) of the 368,239 total billboards in the United States. The number of digital boards, however, has doubled since 2002. […]
iheartbillboards.com has an outstanding article on how digital billboards sprinkled throughout the US can change on a dime, relaying safety messages and updates to local communities as weather patterns emerge. This picture says it all. Source: iheartbillboards.com, “When Unpredictable Weather Strikes – Digital OOH Utilizes Real-Time Messaging: Insider’s take: Don’t be […]
Insider wanted to provide the following press release from Research & Markets June 21, 2016 08:20 AM Eastern Daylight Time Research and Markets has announced the addition of the “2016 Outdoor Advertising Outlook – Remarkably Resilient OOH Keeps on Growing” report to their offering. “2016 Outdoor Advertising Outlook – Remarkably […]
