New York, March 28, 2024 — Place Exchange, the leading SSP for programmatic DOOH media, has integrated with DeepIntent, the Health DSP, to offer its pharmaceutical advertisers the ability to access digital out-of-home (DOOH) inventory. Through Place Exchange, DeepIntent’s customers now gain access to the largest pool of premium DOOH […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: Lakeland Outdoor Markets: Florida Headquarters: 215 E Bay Street, Suite 7, Lakeland, Florida 33810 Phone: 863-603-0373 Email: koertel@lakelandoutdoor.com Lakeland Outdoor operates a billboard billboard plant with 117 total faces including 7 digital faces in central Florida. The firm’s plant is centered on Lakeland, Florida, approximately 45 minutes east of Tampa. Lakeland Outdoor is a […]
Billboard Insider Classifieds work: I would like to purchase a classified ad on Billboard Insider to help advertise my business. It worked so well for The Nine, that I know it’s money well spent. John James, SignBird “We got a big boost in qualified applicants from running our Ad on […]
Gleason will step into the Executive Chairman of the Board of Directors role New York, March 29, 2024: Adams Outdoor Advertising (“Adams” or “the Company”), one of the largest out-of-home media operators in the United States, today announced the retirement of Chief Executive Officer, Kevin Gleason, effective April 1st. After […]
Have you ever lost a deal because of a problem you could have dealt with earlier in the process but were afraid to do so? Created a unrealistic proposal because we didn’t know what they might be willing to invest? Didn’t realize that they would never agree to anything but […]
Denver, CO—Get ready to embrace the energy at Apparatix Unleashed ’24! It’s the event you didn’t know you needed, taking place in the mile-high city of Denver, Colorado, from September 18-20, 2024. Why should you care? Because it’s going to be epic. Why You Absolutely Can’t Miss Unleashed ’24 (Seriously, […]
Link Media continues to grow although at a slower pace. Here are the Link Media financials extracted from the Boston Omaha 2023 10k. Revenues increased by 6% to $10.9 million during the fourth quarter of 2023 due to increases in occupancy and rate. Here are Link Media’s quarterly billboard revenues […]
Here are four things Billboard Insider learned from reading Clear Channel Outdoor’s 2023 10k. Cash goes to interest. Cash interest on debt totaled $404 million in 2023 compared to cashflow (EBIDTA) of $423 million. With interest expense equal to cashflow, Clear Channel Outdoor has little money to spend on acquisitions […]
Last week out of home executive Jonathan Gravis talked about building a high performing out of home sales team. Today he talks about setting expectations and compensation In the realm of OOH sales, success requires a thoughtful strategy in establishing expectations and crafting compensation plans. You’ve assembled a team that […]
