Other News

OOH Sales: Qualify Hard, Close Easy

In OOH Sales Mastery, we teach and relentlessly reinforce a simple principle, an impossible-to-forget idea that carries massive implications for optimal revenue production: qualify hard, close easy. One of the big problems we see, though, is that people sometimes imagine they’re qualifying hard, but aren’t. Why not? Because they aren’t […]

Daktronics Has Profitable 3Q FY 2024

Revenue declined, but Daktronics was profitable during the 3rd quarter of fiscal 2024 (3 months ended January 27, 2024).  Here are the results of the Daktronics 3Q FY 24 earnings release, Daktronics 3Q 24 earnings deck and investor call. Revenue declined 8% to $170 million although the company was up […]

Intersection Launches Gen Z Focused InterZ

  NEW YORK–(BUSINESS WIRE)–Intersection, an experience-driven out-of-home media and technology company, has unveiled its latest offering, InterZ. Designed to captivate and engage Gen Z audiences, the InterZ network reimagines urban outdoor advertising by seamlessly integrating digital innovations with the vibrancy of city life. With a focus on cities that over-index […]

Company of the Day: Joyce Outdoor

Company: Joyce Outdoor Advertising Markets: New Jersey, Chicago, Pennsylvania Headquarters: 800 James Avenue, Scranton, PA  18510 Phone: 570-871-0311 Email: info@joyceoutdoor.com Joyce Outdoor Advertising operates a plant which includes 33 total billboard and wall faces including 5 digital faces in New Jersey, Chicago and Pennsylvania.  In September 2019 the company developed a wallscape targeting the athletic facilities […]

The Impact of Eminent Domain on Billboard Owners: Safeguarding Your Investments

By Paul Wright, CEO, SignValue In response to Andy Goodman’s insightful piece on handling condemnation letters, we thought it was important to shed light on the significant implications eminent domain can have on billboard owners and the proactive measures they can take to safeguard their investments. As a firm deeply […]

JCDecaux on the Benefits of Airport Advertising

Paris, February 28th, 2024 – JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, has unveiled today its latest international airport research called “First Class Advertising – The Enduring Magic of Airports”. This comprehensive study, carried out by Ipsos, provides an updated perspective on air passenger profiles, […]

Accretive Sees Out of Home Measurement Growth

Los Angeles, CA February 28, 2024 – Accretive, an out-of-home (OOH) data and technology company, today announced over 217% year-over-year (YoY) growth in its measurement business and the addition of over 100 new clients in 2023. As part of this momentum, Accretive launched a new brand identity and website to […]

Company of the Day – InterState Outdoor, Inc.

Company: InterState Outdoor, Inc. Headquarters: 1003 S. Pollock, Selma NC 27576 Market: North Carolina Phone: 800.232.9072 Email: info@interstateoutdoor.net Interstate Outdoor is a family owned and operated company, headquartered in Selma, North Carolina.  Their service area currently covers 42 counties including most of eastern North Carolina with over 900 faces.  Their […]

Andy Goodman on What to do When You Receive a Condemnation Letter

In his last column out of home leasing and development expert Andy Goodman talked about billboard leasing trends.  Today Andy talks about what to do when you get a condemnation letter. What do you do when you get a condemnation letter? The first thing I would do is contact my […]

Billboard Insider Readers Have a Clear Preference on Digital Flips

80% of Billboard Insider’s readers run 8 flips a minute on their digital billboards.  Here are the results of Monday’s poll. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title.  Our newsletter is free and we don’t sell our subscriber […]