Other News

Company of the Day: Dupont Advertising

Company: Dupont Advertising Headquarters: 9381 Coldwater Rd, Fort Wayne, IN 46825 Market: Fort Wayne, IN Email: dan@dupontad.com Phone: 260-888-2216 Dupont Advertising owns and operates two billboard structures in Fort Wayne, Indiana. Both structures are two sided.  Three sides are tri-visions, the fourth is a static face.   To receive a free […]

Billboard Insider Classifieds October 28, 2023

Billboard Insider Classifieds work: I would like to purchase a classified ad on Billboard Insider to help advertise my business.  It worked so well for The Nine, that I know it’s money well spent.  John James, SignBird “We got a big boost in qualified applicants from running our Ad on […]

OOH Sales: The Professional Never Does Anything by Accident

Professional OOH salespeople learned that they should never ask a question, make a statement, or behave in any way unless it’s in their best-selling interest. But…it wasn’t always that way. When they were new to the selling of OOH they didn’t know much about statics or digitals or right hand […]

This Structure is So Unique, It Needs a Guard!

This week’s unique billboard came by way of Andy Goodman, President of AGE Advertising. The back story on getting this updated structure in place is fascinating, but we will save that for a later post.  Today, we introduce you to The Nut Tree Structure located in Vacaville, CA.   The […]

Meet the Next OOH Legal Expert

Billboard Insider received this news from a proud Grandpa! Congratulations to Chris and Bianca Rothfelder.  Meet Dawson Meredith Rothfelder, 7 pounds, 4 ounces, and 20 inches of pure joy! Mother, Father, and Grandpa all doing well!     To receive a free morning newsletter with each day’s Billboard insider articles […]

Company of the Day: Driggers Outdoor

Company: Driggers Outdoor Markets: Louisiana Headquarters: 1440 Goodwin Road, Ruston, LA  71270 Phone: 318-251-0244 Driggers Outdoor has over 100 sign locations in Louisiana stretching along I-20 as well as I-49 south from Shreveport.  The company is an operator associate of the IBOUSA.   Rodney Driggers is the company’s President. Rodney, how did you enter […]

Paul Wright on OUTFRONT

Billboard Insider asked SignValue’s Paul Wright to talk about OUTFRONT’s Canadian sale and new equity investors.  Wright also talked about the return of airport traffic which is good news for OUTFRONT, JCDecaux and Clear Channel Outdoor. What’s your take on the OUTFRONT Canada sale? We like OUTFRONT’s sale of their […]

Billboard Insider Readers Split on Accepting or Rejecting Anti-Hamas Billboard

Billboard Insider readers split 50/50 on whether to accept or reject a billboard ad which said “Oh, don’t be naive.  Hamas would chop your head off too.”  Here are the poll results. One Billboard Insider reader says the ad tells the truth: It would be different if this was fake […]

Kennedy Space Center 3D Entrance

Invidis pointed out  that the Kennedy Space Center has built an oversized digital welcome sign for its visitor complex. The oversized outdoor cinema screen is officially called the Kennedy Entry Experience. It is a custom-made product from US LED supplier SNA Displays. On the curved screen outside, visitors see a six-minute video […]

Company of the Day – D.O.T. Outdoor

Company: D.O.T. Outdoor Market: Southern Illinois Headquarters: P.O. Box 938, Huntersville, NC 28070 Phone: 618-679-3100 Email: info@dotoutdoor.com Kurt McLaughlin and John Mulholland are partners in D.O.T. Outdoor and have been in the outdoor advertising business for years, providing customers with the help they need to get their products and services […]