Clear Channel Outdoor has released the results of a Nielsen study reporting that airport are a great place for B2B and Consumer Marketing firms to advertise. Among the findings: 60% of business and leisure travelers believe that airport advertising is an indicator of high quality brands. 75% of leisure and […]
Other News
Billboards Enhance Revenue Without Raising Taxes
The headline says it all: “Billboards enhance revenue without raising taxes.” This from an editorial by Oceanside City Councilman Jerry Kern in the San Diego Union Tribune. Kern points out the benefits of digital signs. Four Digital Signs on city land would create $1 million/year in lease revenue for the […]
Company Of The Day: Allison Outdoor
Company: Allison Outdoor Markets: North Carolina, Georgia. Headquarters: 35 Outdoor Drive, Sylva, NC 29779 Phone:828-586-2737 Allison outdoor began in 1958 as a custom sign and billboard company. Allison has grown to become the largest outdoor advertising company in western North Carolina and Noth Georgia with 1200 billboards. The firm’s inventory […]
8 tips to make your outdoor advertising website secure.
Billboard Insider knows from experience the importance of securing your website. He spent two weeks in February fending off a hack. Here are 8 simple things to make your outdoor advertising website secure. Install two part verification to access your host. Any time you want to login to your email […]
Eupora Billboard Moratorium Announced
A temporary ban on billboard construction was approved in Eupora, Mississippi while legislation regulating the signs is drafted. The Webster Progress-Times reports that two billboards have been erected on Veterans Memorial Boulevard (Highway 9) inside the city limits. At an April 4th Board of Alderman meeting, it was noted that since […]
Lamar Converting Tennessee Digital Billboard to Trivision.
Brentwood Home Page reports that Lamar is converting a Brentwood digital billboard back to a trivision after losing a string of court battles. The billboards sits 12 feet outside the city of Brentwood. The digital sign was originally denied. Lamar put up the sign after winning the case before the […]
Josh Kruter Leaves Clear Channel Outdoor
Insider has heard from two sources that Josh Kruter, Clear Channel Outdoor SVP for digital products, left the company for a job at a tech company. Kruter supervised the digital product portfolio for Clear Channel outdoor and worked on the company’s Radar project. Clear Channel Outdoor General Counsel Craig Gangi […]
Chicago Billboard Recognizes Vehicles
Chevy Malibu is using the latest in digital technology on their new campaign. The Chicago Tribune has a terrific article about one of these digital signs on the Chicago tollway. The promotion uses vehicle recognition technology to identify competing midsize sedans and instantly display ads aimed at their drivers. Great […]
Billboard Zone Push for Norwell, MA
An effort from the board of selectman for an overlay zone to allow billboards in the town is being proposed in Norwell, Massachusetts. Wicked Local Norwell reports the selectmen are seeking the planning boards support with the hope of bringing in non-resident tax revenue. One administrator indicated that a single board could […]
Company of The Day: Venture Outdoor
Company: Venture Outdoor Advertising Markets: Missouri Headquarters: 15664 Barton St., Overland Park, KS 66221 Phone: 913-730-8353 Venture Outdoor Advertising owns 62 billboard structures in Missouri. The company was started in 2013 by Randy Jackson. Prior to starting Venture, Jackson was a VP for CBS Outdoor in Los Angeles and a […]
