Ken Klein is EVP, Government Affairs for OAAA, leading the US out of home industry’s outreach to government with a personal focus on Congress. A regular contributor to Billboard Insider, Ken was trained as a journalist; he worked for The Associated Press and a Gannett paper in Florida. Ken joined […]
Other News
Reliable Launches New Lighting Website
Insider wrote last week about the savings which you can achieve by installing energy efficient LED lights. Reliable Electric has launched a new website which contains everything you need to know about light design, coverage patterns and installation. A good resource if you are researching energy efficient lights along with the Irvin […]
Lamar decides not to move board in Tupelo
WTVA reports that Lamar has decided to withdraw a plan to move a billboard in Tupelo, MISS from a rooftop on North Gloster Street to a location adjacent to the same building. The company had planned to convert one of the sign faces to digital in connection with the relocation. […]
ANA Report Criticizes Ad Buying Practices
The Association of National Advertisers has issued a sobering report on the lack of transparency in media buying. The 58 page report is titled An Independent Study of Media Transparency in the US Advertising Industry. The report is based on 142 interviews with outdoor, digital, TV and print media buyers […]
Rate This Board by Out of Home Creative
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
US Outdoor Revenues growing faster than US Economy
US Outdoor revenues grew 3.3% during the first quarter of 2016 according to the the May 19, 2016 OAAA press release. Outdoor revenues have outpaced the US economy for the last four quarters as you can see in the chart below. US Outdoor Revenue Growth Versus US Quarterly Seasonally Adjusted […]
Instagram Ads Coming To Billboards
Instagram is launching its first-ever advertising campaign, in France this summer. The Facebook-owned photo sharing app will roll out ads on the internet, in movie theaters, and on outdoor displays in France, as part of a campaign that will run through August. Images and videos from everyday Instagrammers will be at […]
Brogan Outdoor
Company: Brogan Outdoor Markets: Northern Indiana Headquarters: 106 Depot St, Lawwill, IN 46764 Phone: 260-327-3257 Brogan outdoor was formed in 1984 by Don Brogan after 20 years in the outdoor business, primarily with 3M. In 1988 Dan Brogan joined his father and today Dan runs the company. The company has […]
Company of the Day: Stark Outdoor Advertising
Company: Stark Outdoor Markets: Eastern Texas. Headquarters: 1211 N Shore Drive, Isabel, TX 78578 Phone: 800-559-1013 Stark Outdoor operates a plant of 23 single and double-stacked billboards in eastern Texas. The firm is owned by Herb and Wilma Stark. Herb has forgotten more about the billboard business than many of […]
Landmark’s Pitch
A Landmark rep called Insider last week to see if he had any outdoor leases to sell. Here’s what Insider learned from the conversation. Landmark wants to see minimum monthly sign rent of $300/month. Landmark is willing to pay up to 10-10.5 times annual rent for leases which have an […]
