The Normal, IL town council voted to bypass a 1999 agreement with a developer and allow two billboards to stay in place in the northeast part of the town. WJBC reports the original agreement had provided for one of the signs to be removed after 5 years. An amendment passed on […]
Other News
Rate This Board by Out of Home Creative
Insider is starting a new feature called Rate This Board in which we ask a billboard designer to rate a random billboard using the following scale: 5 Great 4 Very Good 3 Average 2 Below Average 1 Poor Then the designer talks about what they may have done differently for […]
Company of The Day: Ashley Media
Company: Ashley Media Markets: Arkansas. Headquarters: 8100 Bicentennial Rd, North Little Rock, AR 72118 Phone: 501-851-4953 Ashley Media was founded in 1998 in North Little Rock Arkansaa by J.D. Ashley Sr and his son Todd Holsted Ashley, Sr. Ashley began with the construction of a 12′ by 40′ stacked billboard […]
90% of US Travelers Notice OOH Advertising
April 18, 2016 (Washington, DC) – More than 90 percent of US travelers have noticed some form of out of home (OOH) advertising in the past month, according to a new study conducted by Nielsen. Roadside billboards are the most noticed ads, according to Nielsen’s report, which offers a detailed […]
Governor’s Scandal Includes an Outdoor Component
The recently documented difficulties for Alabama Governor Robert Bentley include an alleged relationship with his political adviser Rebekah Mason (see the article from AJC.com). One of the questions that has arisen is a reported $245,600 in payments to Rebekah Mason’s husband, Jonathan Mason and his company JRM Enterprises. An article printed […]
Nancy Fletcher OAAA Keynote Speech
We Are Not Throwing Away Our Shot OAAA President and CEO Nancy Fletcher Remarks TAB/OAAA Conference+Expo – Boca Raton, Florida, April 19, 2016 Well, good morning colleagues & friends! We’ve come here to beautiful Boca Raton to celebrate some important milestones. And we’re also here to take a look at […]
Sacramento considering a special 8 block sign district
The Sacramento Bee reports that Sacramento City Council has voted to loosen rules about signs to make way for 3,206 square feet of outdoor displays at the 17,500 seat Golden 1 Center. That’s equivalent to five 14′ by 48′ billboards. The city council is also considering a special sign district […]
Company of The Day: Becker Boards
Company: Becker Boards Market: Arizona, Florida, California. Headquarters: 4350 E Camelback Rd, Suite B-195, Phoenix, AZ 85018 Becker Boards is the largest privately held billboard company in Phoenix. It was founded by Mark Becker, a former real estate lawyer and developer. He was soon joined by entrepreneur Joseph White. The […]
DOmedia Announces New Outdoor Supply Platform.
DOMedia operates a cloud-based applications which allow outdoor companies to create, manage and share RFP’s and proposals and to communicate better with outdoor buyers. Here’s a link to a February 2016 Billboard Insider interview with DOmedia CEO Ken Sahlin. This week DOMedia announced a new Supply Side Platform to make […]
Gondek on Barriers to Outdoor Programmatic Buying
Insider ran an interview with Rick Robinson last week discussing the rise of programmatic outdoor buying. Jerry Gondek, Director of Client Partnerships at Out of Home America Wilkins Media thinks we underestimate the obstacles to programmatic buying of outdoor space. Out of Home America Wilkins Media is an out-of-home media specialist […]
