Other News

Company of the Day: Arnold Outdoor

Company:   Arnold Outdoor Markets: Oklahoma. Headquarters: 5121 N Sante Fe, Oklahoma City, OK  73318 Phone: 405-620-5708 Arnold Outdoor was started in 2000.  The company has digital signs, bulletins and posters across the state of Oklahoma.  The firm is owned by John Arnold.   Paid Ad

Beacons and Billboards

MediaPost has an article on Beacons and billboards.  Vector Media has installed Gimbal beacons in 500 double decker buses which in New York, Miami, Los Angeles and Chicago.  The beacons gather info from beacon-enabled smartphones.  When a consumer gets within 50 feet of a bus they get a text message […]

Borrell Associates Issues Report on Outdoor Advertising

Borrell Associates has issued a report on the Outdoor Advertising industry.  The report costs $995 and can be accessed via the Borrell website.   The reports says digital signage accounts for 17% of all billboard sales.  Here’s a Borrell infographic which shows that outdoor has grown nicely since 2009.   […]

Congressman Attacks Digital Billboards

A congressman from Rhode Island is circulating a letter to colleagues, asking federal regulators to overturn their 2007 Guidance to the states regarding control of digital billboards.  US Rep. David N. Cicilline (D-RI) is making these points in his pitch to other members of Congress, asking them to sign a […]

Formetco Hires Jim Leisge as Purchasing Manager

Duluth, GA (June 13, 2016).  Formetco, Inc., the largest full-service supplier to the outdoor advertising industry, is pleased to announce the appointment of Jim Leisge as Purchasing Manager.  Leisge will coordinate and oversee Formetco’s purchasing department with plans to implement a procurement process that helps improve inventory management and reduce […]

Company of the Day – Arrington Outdoor

Company: Arrington Outdoor Headquarters: 16135 Preston Rd, Dallas, Texas 75248 Phone:  678-624-9275 Email: info@arringtonoutdoor.com Market:  Strategic billboard locations along major freeways and rural highways in around the Dallas Fort Worth area, the second fastest growing metro area in the Nation. Includes both traditional and digital faces. Their  advertising reach extends to over twenty […]

Outdoor Trades At Higher Multiple Than Most Other Media

Outdoor is trading at a higher multiple than most other forms of media.  This chart from investment banker Mark Boidman’s presentation at this months’s FEPE convention titled OOH and M&A shows that public outdoor advertising companies are valued at an average of 11.7 times cashflow which is well above TV, […]

Lamar Loses Los Angeles Appeal

The Los Angeles Business Journal reported Friday the the California State Supreme Court chose not to review an appellate court ruling on The City of Los Angeles’ sign ordinance. Insider reported in March 2016 about the 2002 Los Angeles sign ordinance prohibiting new billboards from being approved outside of designated sign districts […]

PA State Senate Introduces Proposed Legislation

State Senator Andy Dinniman introduced legislation calling for additional regulations on the placement of large electronic and digital billboards alongside roadways and nearby local communities throughout Pennsylvania. Senate Bill 1301 calls for local municipalities to conduct public hearings before approving such billboards. Under the legislation, the hearing should specifically address […]

Pomona Voters Narrowly Reject Digital Billboards

The Daily Bulletin reports that Pomona voters have narrowly defeated a proposal to allow digital billboards.  The measure was failing by a vote of 7,313 to 6,819.  The measure would have allowed digital billboards at 10 city owned locations along I-57, I-60 and I-71.  The boards would have generated $1 […]