Kym Frank is President of Geopath (formerly known as the Traffic Audit Bureau for Media Measurement or TAB). Geopath is a not-for-profit organization whose mission is to power a smarter US OOH marketplace through state-of-the-art audience location measurement, insights, and market research innovation. Geopath is a tripartite organization representing the […]
AJC.com reports that a digital billboard has been removed after the city of Dunwoody, GA won a lawsuit over the sign. Dunwoody argued that the billboard at the intersection of I-285 and North Peachtree Road didn’t comply with a judge’s 2008 order that signs had to remain as presently constructed. The […]
Company: Roadside Outdoor Markets: South Dakota, Wyoming and Nebraska. Headquarters: 645 S. 5th St, Hot Springs, SD 57747 Phone: 605-745-7047 Roadside Outdoor advertising is owned and operated by Floyd C. Simunek. The company built its first first structure in South Dakota in 2002. Today Roadside’s plant includes 50 structures in […]
The Toronto Council has agreed to amend the sign bylaw to allow an electronic billboard in the Leaside neighborhood. An article in thestar.com reports the City council has approved a giant electronic billboard in Leaside that was opposed by staff and is the subject of a complaint to the integrity commissioner. One […]
Longtime industry veterans Herb and Wilma Stark have sold Stark Outdoor Advertising to Browder Media. Stark Outdoor operates a plant of 23 double-stacked billboards in Eastern Texas. The Starks entered the billboard business in 1987 when there were looking for a way to bring people to their blueberry farm. Herb traded […]
From Insider – Any of us who have teenagers or young adults in our families have probably been exposed to the Pokemon GO craze which has exploded in the past week. It does bring Gamers off the couch and into the real world, but can make them a bit distracted as […]
“In terms of CPM, OOH advertising can’t be beat. And with increased availability of digital billboards, political advertisers can now change out copy faster than they could on TV.” Melissa Sharp, veteran campaign planner quoted in The Hill. In a June 23, 2013 article in The Hill Bob McCuin of […]
Susan McKee, Unit Chief, FBI Office of Public Affairs, says 54 fugitives have been caught as a direct result of tips prompted by “wanted” information on digital billboards. Here is the latest example, from Ohio: May 19. Suspected heroin dealer Mekahale Lamb escaped a transport vehicle in Cincinnati. Law enforcement activated […]
Myron Laible is Vice President, State, Local and Regulatory Affairs for OAAA. He has been with OAAA for 30 years. He is also an officer for the Foundation for Outdoor Advertising Research and Education. Laible was elected to the OAAA Hall of Fame in 2007, an honor given every two […]
Company: Mollman Outdoor Signs Markets: Oklahoma Headquarters: 627 Chickasha, OK 73018 Phone: 405-224-1560 Mollman outdoor operates a 200 face billboard and poster plant in 17 towns in Southwest Oklahoma. The company is run by Matthew Mollman. Matt, how did Mollman enter the outdoor business? I used to post vinyl for […]
