Vince Miller of DDI Media has written a nice article in Digital Signage Today called “Digital billboards in the right locations drive big revenue.” Miller mentions that digital signs account for 2% of the company’s faces but generate 10% of the company’s revenue. Here’s why: Digital is flexible. The old […]
Other News
Students Compete To Create Billboards
The Sandusky Register reports about a group of fifth grade students at Danbury and Port Clinton who had the opportunity to compete in an OSS Solid Waste District’s Billboard Contest recently. The students had two months to design their own billboard using the theme of recycling or litter prevention. The contest […]
Five Reasons To Be Cautious About Landmark
Insider was asked again this week what he thinks of Landmark Infrastructure. Landmark Infrastructure is a public company which owns 1,456 billboard, tower and wind turbine leases and easements. Landmark has an office or origination person in 24 cities (see graphic below which came from a March 2016 investor […]
Reed V Gilbert Comes to Opelika
The Opelika Observer has written about Rose City Outdoor’s successful challenge to local sign law using Reed v Gilbert as a precedent. Here are the facts. Rose City Outdoor submitted applications for 6 commercial billboards (conventional advertising) and 2 non-commercial billboards (which would run public service messages). All of the […]
Billboards Help Combat Zika Virus
Interesting article in STAT discusses an innovative way of tackling the Zika crisis. Two street side advertising panels in Rio De Janeiro are being used trap and kill the mosquitoes that are the primary driver of the disease. The billboards-cum-death traps rely on some clever science. They emit carbon dioxide and lactic acid […]
Company of the Day: Avaira Signs
Company: Avaira Signs Market: Pennsylvania. Headquarters: 174 Shook Road, Hadley, PA 16130 Phone: 724-253-4576 Avaira Signs is a sign fabricator, a Watchfire electronic message center dealer, large format printer and an outdoor advertising company located in Pennsylvania. The firm has 7 signs in Western Pennsylvania. The company installs, maintains and […]
Revere, MA Reviewing Digital Proposal
The Revere city council will be reviewing a proposal brought by Squire Circle Associates to convert two of their existing billboards to digital signs. According to an article in the Revere Journal the signs are both non-conforming. The request caught the attention of the Revere Beautification Committee who are pressing the […]
42 Obie Awards Presented For Exceptional Outdoor Advertising
April 20, 2016 (Boca Raton, FL) – The Outdoor Advertising Association of America (OAAA) presented 42 OBIE Awards for exceptional out of home (OOH) advertising design, including top honors for Best Billboard, Best Street Furniture/Transit/Alternative, Best Multi-Format, and Best Wall Mural campaigns. The winners of the 74th annual OBIE Awards […]
Company of the Day: WC Media
Company: WC Media, Inc. Headquarters: 1824 South McArthur Blvd., Springfield IL 62704 Phone: (217) 241-1224 Contact Email: info@wcmedia.net WC Media, Inc. is family owned with Billboard inventory covering Illinois and Eastern Iowa. Insider had a chance this week to interview Nick Giacomini of WC Media. How did WC Media get […]
Vector Media Partners With Great Bus
Here are excerpts of a press release Insider received today: New York, NY – April 19, 2016 – Vector Media, a leader in Out-of-Home advertising, today announced a strategic partnership with Europe’s leading double decker bus advertising company, Great Bus Advertising, also known as GQuadro in Italian markets, to create […]
