Arizona State Senator Sonny Borrelli is proposing to amend a 2012 law which limits digital billboards to a defined area of central and southwest Arizona. Those limits were crafted following negotiations between the sign industry and “dark sky” advocates, including astronomers who said they did not want a new source of […]
By Nancy Fletcher, President, Outdoor Advertising Association of America. A new report from Deloitte – saying advertising boosts the economy – includes a powerful “kicker” about the benefits of out of home (OOH) advertising. First, the big picture. Deloitte says every euro spent on advertising generates a seven-fold boost to […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good) or 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating […]
Clear Channel Outdoor on Valentine’s Day marketing. Valentine’s Day isn’t just about following Cupid’s arrow, showering your true love with rose petals (the first year of the relationship anyway) and diving nose deep into chocolate bliss. V-day is an opportunity for everyone to show those meaningful someones — significant others, […]
Company: Arizona Billboard Company Market: Arizona. Headquarters: Tanque Verde Road #103, Tucson, AZ 85749 Phone: 877-882-9250 Arizona Billboard Company operates a plant of bus benches, bus shelters, billboards and mobile billboards in Arizona. The company’s principal markets are: Phoenix Tuscon Nogales Wilcox Green Valley Yuma The company has been in […]
Burkhart and Extra Credit Projects have posted a terrific 1 minute video on how a billboard design moves from concept to art to mockups to vinyl. Fun to watch the Burkhart and Extra Credit Projects creatives at work. Paid Ad
Don’t underestimate the ability of politicians to get it wrong when it comes to driverless cars. There’s a bill in the Massachusetts legislature which would tax driverless cars by the mile, allow municipalities to ban driverless cars and require that all driverless cars be emission free! A bad approach to […]
Conner Poe is stepping down as President of the Outdoor Advertising Association of Georgia to take a position as Vice President of Government Affairs of Norfolk Southern Railroad. We can think of no better way to send him off than with an image generated by Billboardface, a smartphone app which […]
January 19, 2017 Chicago, IL — Clear Channel Outdoor Americas (CCOA), (NYSE: CCO), a subsidiary of iHeartMedia, Inc., today announced that its Chicago Division was awarded the prestigious Torch Award from the Better Business Bureau (BBB). The Torch Award for Marketplace Ethics is the most prominent award the BBB presents to a business. […]
Andrea Messimer Henley has 20 years experience in out of home advertising sales. Today Andrea reviews winning strategies for the three types of out of home sales calls. First appointment. The 1,2,3 strategy. Probe to find two needs and one want. Uncovering multiple client needs will always close the deal. […]
