If you read one book on advertising it should be Ogilvy on Advertising by David Ogilvy. My edition dates to 1985 but the advice is timeless. Ogilvy was a college dropout/kitchen cook/door-to-door salesman who founded the Ogilvy and Mather ad agency. He was a gifted writer. In case you […]
Company: Turner Outdoor Advertising Markets: Texas Headquarters: 940 Eikel Street, New Braunfels, TX 78130 Phone: 830-609-SIGN Email: info@turneroutdooradvertising.com Turner outdoor advertising has been in South Central Texas for 25 years. The company has 25 billboard structures located on I-55 between San Marcos and San Antonio. Most of the billboards are […]
Company: Toby Outdoor Markets: North Carolina, Virginia Headquarters: P.O. Box 11397, Charlotte, NC 28220 Phone: 704-577-3157 Toby Outdoor was founded in 1984 by Jim Troy. Jim’s career in the outdoor business began as an apprentice in operations and sign maintenance in 1971. This apprenticeship lasted 7 years, thru high school […]
Seeking Alpha has an interesting article posted on the opportunities for billboard companies to become the next generation of data carriers. Some excerpts from the article: Data will grow dramatically over the next 10-20 years. Seeking Alpha views tower companies great long term investments. They see billboard companies as an under […]
The Mount Airy News reports that the town council has backed off draconian billboard rules. The controversial provisions which were removed included: 7 year amortization for non-conforming signs a 1,000 foot spacing between billboards a 35 foot height restriction on billboards Insider’s take: The billboard companies were smart to have […]
With a new school year approaching for hundreds of thousands of Kentucky schoolchildren, motorists will soon start seeing reminders across the state to watch out for stopped school buses. Starting this week, 45 billboards will be displayed across Kentucky, warning drivers of the danger of passing a stopped school bus. The billboard […]
Insider hears that Landmark Dividend employee Scott Furcolow, a former Lamar and Adams lease manager and GM is approaching billboard companies offering to purchase billboard easements or to provide long term leases as an alternative to financing. Insider has seen enough Landmark transactions to know that you need to be […]
Insider has written before that painted billboards are making a comeback. There are two firms – Overall Murals and Colossal Media – which specialize in painted billboards. Atlanta billboard artist Ben Zaricor estimates that he’s painted 5,000 billboards in the course of 15 years. Insider interviewed Zaricor to learn more […]
Company: Sierra Displays Market: Northern Nevada. Headquarters: P.O. Box 51534 Sparks, Nevada 89435-1534 Phone: 775.825.7900 Email: Robin@SierraDisplays.com Sierra Displays is a locally owned and operated outdoor advertising company serving the Northern Nevada market, specifically Reno and Sparks, for over 25 years. Paid Advertisement
Insider has written before that T-Rex has been suing digital sign manufacturers and the outdoor advertising firms which use their products alleging patent violations. Watchfire, Formetco and Daktronics has settled with T-Rex. Samsung/Yesco hasn’t. Broadsign, a digital out of home software and solutions provider, is fighting back. Here’s a statement released […]
