Clear Channel Outdoor Holdings released first quarter 2016 financials yesterday. Here are the highlights. Total Revenues increased by 1.8% excluding foreign exchange effects and non-strategic asset sales. North and South American revenues increased by 4%. The company attributed the growth to higher revenue from digital billboards and higher occupancy […]
Other News
Company of the Day: Discover Outdoor
Company: Discover Outdoor Markets: Texas, Oklahoma. Headquarters: PO Box 6351 Paris, Texas 75461 Phone: 903-491-3191 Contact Email: discoveroutdoor@yahoo.com Discover Outdoor owns 200 faces and 2 digital billboards in Texas and Oklahoma. Discover has billboard locations in the following cities: Greenville TX, Commerce TX Paris TX Sulphur Springs TX Winnsboro TX McKinney TX Bonham TX Hugo […]
Design Tips From Billboard Connection
This week’s design tips from from a Billboard Connection article called Billboard Design Tips You Really Need to Know. Simplicity rules. Photo, benefit-laden-emotionally-charged headline, logo and contact info Use high contrast colors. Forget fancy fonts and AVOID ALL CAPS BECAUSE THEY ARE HARD TO READ. Use big fonts. Minimum type […]
The Hunt For Distractions Leads To Inside The Vehicle
By Ken Klein, EVP-Government Affairs, OAAA. I ran into a policy analyst (April 27) for the huge AAA auto club based in southern California. She said two things of note: A California lawmaker had invited AAA to join his effort to restrict digital billboards based on safety, but AAA declined […]
Feds Want To Investigate RADAR
Senator Charles Schumer is calling for a federal investigation into Clear Channel’s latest effort to target billboard ads to specific consumers. CBSNews is reporting that Schumer has dubbed Clear Channel Outdoor Americas’ RADAR program “spying billboards,” warning the service may violate privacy rights by tracking people’s cell phone data via the ad […]
Company of the Day: CRG Advertising
Company: CRG Advertising Market: Connecticut Phone: 860-961-4818 CRG Advertising operates 2 digital faces and 9 static faces in Connecticut. The signs range in size from 10.5 by 22 to 14 by 60. The firm was founded in 2009 by Charlie Ghione after stints as an outdoor exec with NextMedia […]
So You Want To Enter The Outdoor Business…
Insider receives a steady stream of emails from people who want to enter the outdoor business. Often they seek 100% financing for their first billboard purchase from Billboard Loans, our lending company. Most of them are in the real estate business and think there’s easier money to be made in […]
Marci Werlinich on Why You Should Join OAAA
Marci Werlinich is VP of Membership and Administration at the Outdoor Advertising Association of America (OAAA). She’s spent her entire 30 year professional career serving the OAAA and its members. Marci focuses on membership recruitment, event planning, human resources and information technology. Marci was elected to the OAAA Hall of […]
Clear Channel Outdoor Not Done Selling.
Insider expects to see more Clear Channel Outdoor asset sales. Here’s what we’ve heard: Clear Channel Outdoor is trying to keep assets in the top 10 DMA’s: New York, Los Angeles, Chicago, Philly, Dallas, San Francisco, Boston, Wash DC, Atlanta, Houston. Everything else is for sale for a price. Whether […]
Rate This Board By Out of Home Creative
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. Melody Roberts of […]
