Other News

Anna Bager, Looking Back and Looking Forward

OAAA CEO, Anna Bager was interviewed last week by Street Fight. You can read the entire article on this Street Fight Link, but Billboard Insider wanted to share a few excerpts from the article How has the OAAA changed since its founding in 1891? The association was formed as the […]

AllOver Acquires Pointsmith

MINNEAPOLIS—Oct. 31, 2023—AllOver, the nation’s leading provider of alternative out-of-home marketing and advertising, today announced the successful conclusion to its third quarter across its business lines. The strong performance was marked by the additions of several key customers and its acquisition of Pointsmith, a leading provider of campaign-centric promotional and […]

Company of the Day: Durden Outdoor

Company: Durden Outdoor Displays Markets: Alabama, Florida Headquarters: 5500 US Hwy 431 N, Dothan, AL  36303 Phone: 334-792-5056 Email: info@durdenoutdoor.com Durden Outdoor Displays operates a marketing network of over 1,000 billboards, posters and digital displays across Southern Alabama and Northern Florida.  The company is an operator associate of the IBOUSA.  Earl Durden formed Durden Outdoor […]

Not Pretty for OOH Stocks

Not a pretty picture for out of home stocks.  All the public out of home companies failed to beat the market during the past three months due to fears about a recession impacting ad spending.  The S&P 500 declined 10%.    Lamar was off 17%, Boston Omaha down 27%, Clear […]

Billboard Insider Readers Talk Vinyl Recycling

Some reader comments on yesterday’s What Do You Do with Old Vinyl? post. A Midwest out of home exec Tom Giesken uses vinyls for slip n slides or sells them as covers or pond liners. I never dispose of vinyls. They come in handy for so many things; personal and […]

WOOH Announces First In-person Africa Forum

The World Out of Home Organization has announced its first in-person Africa Forum following a successful online event in 2022. The Forum will take place in Cape Town, South Africa from March 11-13 2024. This follows successful in-person WOO Forums in Asia and a number of online events. The second […]

Company of the Day – Douglas Outdoor Media

Company: Douglas Outdoor Media Market: Knoxville, TN Headquarters: 212 South Peters Road, Suite 204, Knoxville, TN 37923 hone: 865-588-3027 Email: donnajarnagin@charter.net Douglas Outdoor Media is a Tennessee based OOH company providing both static, digital  and tri-vision boards, in Knoxville, Pigeon Forge and Sevierville, TN.  They own and operate 25 faces, […]

What Do You Do With Old Vinyl?

Who will take your old vinyl?  At the recent IBO show a panel of vinyl printers said Rareform, farmers and local recyclers will take old vinyl.  Billboard Insider interviewed Damon Carson, Founder and President of Brighton, Colorado headquartered repurposedMATERIALS to learn more about recycling vinyls. What kinds of vinyl are […]

Goldbach Media Announces Black Friday Deals

An interesting idea from Swiss OOH company Goldbach Media as they announced their Black Friday campaign. Goldbach is offering 60 media and advertising deals from November 20th to November 24th. There will be up to 85 percent discounts on certain advertising inventory from the various media types: TV, audio, print, […]

Rate this Ad By Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]