If your next Australian vacation takes you through Canberra Airport you can check out a new state-of-the-art advertisement that will watch you while you are watching it. The augmented reality screen invites people to pretend to pet a cheetah at the National Zoo & Aquarium, search for bettongs at Mulligans […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
In his 2004 essay What Makes An Effective Executive Peter Drucker listed this as practice #6 for effective executives: They focused on opportunities not on problems. Effective managers do not view change as a threat. They ask “how can we exploit change to benefit our enterprise and then they put allocate […]
Hollywood High School has proposed a plan to erect a digital billboard at the corner of Sunset Boulevard and Highland Avenue. The billboard would be on school grounds, and have two faces pointing at both streets, according to an artist’s rendering in the proposal’s presentation. One district that made the leap […]
Company: Atomic Enterprises LLC Headquarters: 216 N Mosley St #130, Wichita, KS 67202 Market: Kansas, Oklahoma Phone: 316.351.8228 Email: sales@atomicbillboards.com Atomic Enterprises was established in 2010. In 2012, Atomic merged the independent billboards to create the largest independent network of digital billboards in the Central Midwest. Atomic is privately and locally owned in […]
Billboards in the Salt Lake Valley have warned the end is coming on 11.23.16. That day has come and gone, so what was the billboard talking about? 11.23.16 is the day to end car wrecks due to texting. The website, endtextwrecks.org is full of infographics to share with someone you […]
The digital billboard manufacturer Daktronics announced higher profits for the second quarter of fiscal 2017. You can listen to the earnings webcast here download the firm’s investor slides here. Net sales increased 8% to $170 million during the second quarter of fiscal 2017 (3 months ended October 29, 2016). Commercial unit sales, […]
To celebrate the release of Republic Records’ artist The Weeknd’s third studio album, STARBOY, the label collaborated with experiential agency OOHA Wilkins Media to launch a never-before-seen activation at the Hollywood & Highland Shopping Center, Los Angeles, in the wee hours of Black Friday. This unique, social media-ready stunt […]
Andrea Messimer Henley has worked for 20 years in out of home advertising sales including stints at Clear Channel Outdoor, Outfront and Adams. Earlier this week she talked about 7 tips for selling out of home and memorable out of home sales campaigns. Today she dishes on Clear Channel, Outfront […]
Company: Marquee Media Markets: California Headquarters: 1013 Galleria Blvd, Suite 280, Roseville, CA 95678 Phone: 916-297-7882 Email: info@marqueemediaus.com Marquee Media operates high profile digital billboards in California. The company is co-owned by Jeff Joaquin and Michael Wagener. This month the Sacramento Kings awarded Marquee the right to build 6 digital […]
