Insider wrote last week that Outfront was stunting in Grand Rapids with lots of billboards with billboard ads containing nothing but pictures of fruit and vegetables. Turns out the stunt was an ad campaign for Gordon Foods, a food distributor and food store operator. Insider’s take: loud hurrahs to Outfront’s […]
Gaylord, MI is seeking to move a billboard to make way for a development project according to the Petoskey News. The site’s former owners signed a billboard lease with Lamar which runs for an additional 9 years. The property was sold to the city which wishes to develop the site. […]
Company: M&S Signs Markets: Northeastern Michigan Headquarters: East Tawas, MI 48730 Phone: 989-820-6791 or 989-310-0632 M&S Signs is locally owned and operated by Cliff Miller and Don Seymour. Cliff and Don Started M&S Signs in 1992 to make affordable advertising available that would reach both the local customer and tourists […]
Insider talked with Gabe Oliverio of outdoor investment banking firm Johnsen Fretty about outdoor values. Sounds to Insider like now is a good time to sell your company. Insider is seeing values of 5-6 times run rate revenue and 8-12 times run rate cashflow in the outdoor advertising market. What’s […]
Nevada Appeal reports the Nevada Supreme Court last week ruled the Reno City Council had the right to amend the 2000 voter approved limit on the number of new billboards in town. The voter initiative was pushed by the group Scenic Nevada and was approved by a wide margin of […]
Several outdoor companies are seeking to erect billboards around the new $627 million Detroit Red Wings arena according to Crains Detroit. The arena will be complete in September 2017. Candice Simons Brooklyn Outdoor is seeking 15 sites in the area. Detroit will hire a consultant in July to assist […]
Company: Lind Media Markets: Indiana, Ohio Headquarters: One Billboard Center, 409-411 North Main Street, Mansfield, OH 44902 Phone: 419-522-2600 Lind Media operates 1,300 billboards in 27 Ohio and Indiana counties. Lind Media was started in 1991 by John Siegenthaler. In November 2013 Lind Media acquired 200 billboards in SW Ohio […]
Emissourian reports that the Washington city council will review changes to the city’s sign code at a July 5th meeting. The proposed sign code will require a one minute limit between digital sign flips. The code also prohibits backlit signs in historic districts and updates off-premise sign language to […]
Company: Keyes Outdoor Advertising Markets: Indiana Headquarters: P.O. Box 50733, Indianapolis, IN Phone: 317-442-8132 Keyes Outdoor Advertising is a private, family-owned firm which was started in 1985 operates junior posters and bulletin at 31 locations in Indianapolis, New Castle and Hamilton County in Indiana. Jeff Keyes is the company’s owner. […]
Allie McAlpin Communications Director at Lamar has a great post at Blue Bite titled Why Tech Companies Are Using OOH. She talks about recent tech company outdoor campaigns (e.g. Snapchat’s user generated content and Apple’s “shot on iphone 6” ads). McAlpin mentions that a recent Ad Research Foundation study found that […]
