Other News

Oh no, not my picture

By Chris Cowlbeck Very few people like their own picture and even fewer want to use their picture in advertising.  By using your picture, however, you associate yourself with your Brand and reinforce familiarity.  The next time you cross paths, a customer may say, “Hey, you’re the person on the […]

The Basics of Standalone Solar Billboards

By Kevin Conlin A standalone solar system is not connected to the grid; it generates and stores its own power. In this segment, I’ll clear up some myths and misconceptions about solar lighting systems. A solar generator has three key components: a solar array for generating power, a charge controller […]

Virgin Trains and Grand Visual run dynamic digital out of home campaign.

Virgin Trains is launching an innovative data-driven, dynamic Digital Out-of-Home (DOOH) campaign aimed at UK car drivers to remind them that there is a stress free, fast, viable alternative. The reactive campaign automates messages based on local traffic data and vehicle recognition technology, to add relevance and context to messages […]

Senate Confirms Chao For Transportation Secretary

As a follow up to our story yesterday Elaine Chao was confirmed on Tuesday as Transportation secretary.  The confirmation passed in the Senate on a 93-6 vote. Chao, who was born in Taiwan and came to the U.S. with her parents when she was 8, will face several urgent action items […]

Company of the Day: Astro Signs

Company: Astro Sign Company Markets: New Jersey, Pennsylvania, Delaware, Maryland, New York Headquarters: 230 East High Street, Glassboro, NJ  08028 Phone: 856-881-4300 Astro Sign Company was started in 1983 by the Painter faimily.  The company specialized in painting small highway advertising displays.  Since then the company has diversified into sign […]

What Did the New DOT Secretary Say About Ads on the Right of Way?

Searching for new revenue, some states have contemplated commercial advertising on official traffic signs on the public right of way. US Senator Jerry Moran, R-KS, asked the next Secretary of Transportation about ads-on-the-road. Insider is providing the senator’s question and the reply from Elaine Chao, nominated by President Trump as Secretary […]

Why the Pasco Digital Sign Code is Bad

Last week Pasco County, Florida approved a digital sign code requiring a billboard to take down 6 faces for every new digital face they install.  The sign code restricts digital flips to 15 seconds. Do you realize what a bad deal this is?  For every 6 static faces which are […]

Company of the Day – Ashley Media

Company: Ashley Media Markets: Arkansas. Headquarters: 8100 Bicentennial Rd, North Little Rock, AR  72118 Phone: 501-851-4953 Email:  toddashley@sbcglobal.net Ashley Media was founded in 1998 in North Little Rock Arkansaa by J.D. Ashley Sr and his son Todd Holsted Ashley, Sr.  Ashley began with the construction of a 12′ by 40′ […]

Nancy Fletcher on the 2017 OAAA/Geopath Convention

Registration is open for LookOut, the 2017 OAAA/Geopath convention May 15-17, 2017 in New Orleans (https://lookout2017.com/ on the OAAA website).  Insider asked Nancy Fletcher to reflect on highlights from last year’s convention and to talk about what to look forward to at this year’s convention. Nancy, what were some of […]

Company of the Day: Ashby Street Outdoor

Company: Ashby St Outdoor Markets: Kansas, Arkansas, Oklahoma Headquarters: 1855 Shelby Lane, Fayetteville, AR  72704 Phone:  479-442-0300 Ashby Street Outdoor was founded in April 2011 with the purchase of approximately 400 billboards in Arkansas, Missouri, Oklahoma from Fowler Media.  In January 2016 the company purchased Clear Channel’s Fort Smith Arkansas and […]