Dan Levi, Executive VP & Chief Marketing Officer at Clear Channel Outdoor Americas authors an article at Media Village.com promoting OOH and the industries new branding initiative as led by the OAAA. A couple of excerpts from the article. For the past several years, out of home advertising (OOH) has […]
Thanks to Clear Channel Outdoor for permission to post their article. Each December they return…no, not your in-laws (well, actually they do), but those sweet dreams of waking up to a brand new vehicle wrapped in a big red bow in your driveway. For savvy shoppers this dream will become […]
Company: Ralston Outdoor Advertising Market: Texas Headquarters: 13450 N Stemmons Suite 240, Farmers Branch, Texas, 75234 Phone: 972-241-4040 Email: sales@ralstonoutdoor.com Ralston Outdoor is the largest independent outdoor advertising company in North Texas. The company was founded in Dallas in 1976 by Doug Ralston. Ralston operates a plant of over 200 […]
US out of home revenues grew 2% during the third quarter of 2016. This is down from the growth rate of the three previous quarters. Out of home growth trailed the US economy in the third quarter. Out of home, however, grew twice as fast as US GDP over the […]
Spire Capital, a New York private equity fund, has announced an investment in Vector Media, a New York out of home advertising company specializing in large format advertising and traditional out of home advertising. Spire Capital’s previous media investments have included the Skymall in-flight magazine, multi-channel marketer On Campus Marketing […]
The Grand Rapids based design firm Extra Credit Projects strikes again. It’s come up with a clever winter themed billboard campaign for the Mary Free Bed Rehabilitation Hospital. The ad uses a simple text based design and two consecutive billboards to bring attention to the self referral capabilities of the […]
November 29, 2016 (Washington, DC) – Out of home (OOH) advertising revenue rose 2 percent in the third quarter of 2016 compared to the previous year, accounting for $1.75 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). Year-to-date 2016 the OOH industry is up 3.2 percent. […]
Insider hears this from time to time: “All LED’s are purchased from the same asian factories so one digital billboard is just as good as another.” Not true. Take a look at the picture below. It consists of a collection of LEDs purchased in Asia. All LED’s are not created […]
Company: Mortenson Outdoor Sign Market: Minnesota Headquarters: PO Box 1001 Fergus Falls, MN 56538-1001 Phone: 218-205-7052 Email: mike@mortensonoutdoorsign.com Mortenson Outdoor Sign is a locally owned private company in Fergus Falls, MN with operates a billboard plant in Western Minnesota. Mike Mortenson was born and raised in Fergus Falls, Minnesota and is […]
Two new updates on Clear Channel Outdoor and their parent company iHeart Media. First, some good news for iHeart. iHeartMedia Inc. won dismissal of Gamco Asset Management’s claims that iHeart shortchanged investors by improperly diverting revenue from its billboard-advertising unit. Gamco couldn’t make the case that iHeart media executives violated legal […]
