The Courier reports that a Lamar request for a 10.5 by 36 foot digital billboard in Waterloo Iowa failed last Monday. The Waterloo City Council voted 5-2 in favor of the board. A 6-1 majority was needed to override a recommendation for denial of permit by the Waterloo Planning and […]
Other News
Cowlbeck and Powell on 4 Week Billing
Two readers commented about yesterday’s post on the pros and cons of 4 week billing. Chris Cowlbeck, Manager, Look Billboards and Independent Billboard Operators “Amazingly, this was once a problem for us, even though we don’t do much national or agency business. While all your pros and cons are quite […]
The Pros and Cons of 4 Week Billing
Bob Wolfe of Outselling Inc. tells Insider that almost all outdoor firms of any magnitude along with their clients and agencies have moved to 4 week billing. Here are the pros and cons of 4 week billing. Pros of 4 Week Billing Higher revenue. A four week billing period […]
Company of the Day: Capital Outdoor
Company: Capital Outdoor Advertising Markets: Virginia, North Carolina Headquarters: 1528 Old US 264-A, Zebulon, NC 27597 Phone: 919-873-9020 Capital Outdoor Advertising operates a billboard plant in Virginia and North Carolina. The company’s staff has over 160 years of outdoor experience. Steve Bryant is the company’s owner. Robert Sykes is […]
Inrix Featured In Forbes
Data company Inrix is featured at Forbes.com in “New Digital Billboards Can Watch Your Speed, Scan Your Car At Traffic Lights.” The article talks about the Inrix/Dannon yogurt campaign in which a digital billboard ad changes based on the average speed on the roadway. You can read the details of […]
Image Media on Creative Extensions
Billboard Insider recently checked back in with Michael G.D. Scheid, of IMAGE MEDIA OUTDOOR in Chicago, IL. Here’s an update on some special creative executions you may have spotted around Chicago this summer: IMAGE MEDIA has posted some Outstanding Extensions Creative this Summer. These embellishments offer unique creative opportunities that grab […]
Company of the Day – Canyon Outdoor Media
Company: Canyon Outdoor Media Headquarters: 9601 W. State St., Boise ID 83714 Markets: Boise, Meridian, Nampa & Fruitland Idaho Today’s Canyon Outdoor Media has enjoyed tremendous growth since it was started providing billboard advertising in Boise, Meridian, Nampa & Fruitland Idaho in 2003. Recently, Canyon Outdoor Media has been putting innovation to work in […]
All Good Ideas Get Borrowed
You may remember a recent article from a South Carolina Realtor with a clever billboard idea working from this current election season. So, as no good idea can’t be borrowed, I am driving down the street on the other side of the U.S. and see this billboard. Looks a little familiar. […]
$4,200/mo revenues mean 10% digital billboard IRR
Yesterday Insider wrote about a 10 by 24 billboard digital billboard which generates a 34% IRR because it has a cheap lease and the owner does not pay sales commissions. In a normal scenario assuming 20% sales commissions and a 20% lease cost that digital billboard still generates a 17% […]
Company of the Day: Leslie Outdoor
Company: Leslie Outdoor Advertising Markets: Milledgeville, Sandersville and Dublin, GA Headquarters: 121 West Mcintosh St, Milledgeville, GA 31061 Phone: 478-456-4747 Email: leslieoutdoor@gmail.com Leslie Outdoor operates a plant of 9 digital billboards and 1 static billboard in Georgia. The company is owned by John and Faye Leslie who are experienced outdoor […]
