By Neil Bell, Principal, New South Outdoor. 90% of Advertisers aren’t using digital outdoor right… and it’s our fault. After operating digital displays for the last 10 years, I can honestly say that this is generally the case. Local advertisers are not using digital outdoor the right way because we, […]
By Ken Klein, EVP Government Affairs, OAAA. Heavy rains caused evacuation of 180,000 people in California in proximity to the Oroville Dam. Donated digital billboards delivered emergency information, as shown here on the Mercury News website: Three digital billboard faces used in the evacuation are owned by Stott Outdoor Advertising […]
Company: BB Outdoor Advertising Headquarters: 3401 Main Street, Rowlett TX 75088 Markets: Texas Phone: 214.801.5995 Email: Danny@BBOutdoorAdvertising.com BB Outdoor Advertising is a family owned, local billboard company which operates a billboard plant with 26 structures with 52 static faces and 1 digital billboard base on I-30 in Garland, Rockwall, Greenville and Dallas. Paid […]
Out of home is an industry of small firms. The US Census analyzes industry data every five years. Here’s a summary of out of home establishments by number of employees based on 2012 data for out of home advertising. Insider notes two interesting things. The 2012 census records 2,706 out […]
By Eric LaGattuta, On-site Advertising Consultant, LED National Cruising down the highway on the way to work, running errands while the kids are at school, or maybe a family road trip across the country; thousands of drivers a day pass by the advertisement you purchased on a prime location billboard […]
Company: Barrett Outdoor Headquarters: 381 Highland St., West Haven CT Markets: Eastern Connecticut Phone: 203.932.4601 Email: sales@Barrettoutdoor.com Barrett Outdoor operates a billboard plant in Eastern Connecticut along the I-95 corridor including Bridgeport, Stratford, Devon and Milford. The Company was started in 1962 by Jack Barrett. John Barret is the company’s President. Barrett is a member […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
GoUpstate.com has a terrific article on Wade’s restaurant and their billboards that have entertained the community for the past 22 years. Brother and sister co-owners Hamp Lindset & Carols Miller recently announced that the are ending their long time billboard campaign which used vegetable puns to advertise their restaurant which […]
NEW YORK, Feb. 8, 2017 – The Digital Place Based Advertising Association’s (DPAA) eighth annual survey of media planners identifies the growing importance of digital place-based (DPB) and digital out-of-home (DOOH) media in today’s advertising ecosystem, punctuated by the increased focus of reaching consumers outside the home, continued disruption of […]
The Reno Gazette Journal reports that the city council voted on Wednesday to extend its moratorium on digital billboards for another year. The council also halted the city’s practice of banking billboard receipts, which let billboard owners demolish an existing sign with a promise from the city that they could build it in […]
