Myron Laible is Vice President, State, Local and Regulatory Affairs for OAAA. He has been with OAAA for 30 years. He is also an officer for the Foundation for Outdoor Advertising Research and Education. Laible was elected to the OAAA Hall of Fame in 2007, an honor given every two […]
Other News
Company of the Day: Mollman Outdoor
Company: Mollman Outdoor Signs Markets: Oklahoma Headquarters: 627 Chickasha, OK 73018 Phone: 405-224-1560 Mollman outdoor operates a 200 face billboard and poster plant in 17 towns in Southwest Oklahoma. The company is run by Matthew Mollman. Matt, how did Mollman enter the outdoor business? I used to post vinyl for […]
When Your Regulator Wants to Compete With You
Key states are exploring plans to allow commercial advertising on highway rights of way. There is a Texas proposal for example which would sell to corporate sponsors one third of the space on public traffic signs, like the picture on the right. California’s Legislature recently debated a bill to allow commercial […]
Rate This Board By Out of Home Creative
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This weeks rating is […]
Adams Partners with AdMobilize for Vehicle Measurement Data
Miami, FL. July 13, 2016 – US Out-of-home Advertising company, Adams+Fairway Outdoor Advertising, and venture backed technology company, AdMobilize, announced today a strategic partnership to test realtime vehicle data and analytics for digital billboard inventory across selected U.S. markets. Miami based AdMobilize provides realtime intelligent analytics on both vehicle and […]
Company of the Day – RAM Outdoor Advertising
Company: RAM Outdoor Advertising Market: Arkansas, Oklahoma Headquarters: P.O. Box 452052 Garland, Texas 75045 Phone: 877-286-7276 Email: craig@ramoutdoor.net RAM Outdoor Advertising is a locally operated billboard company servicing the Greater Fort Smith, Arkansas area. Their inventory consists of static, tri-vision and digital faces. Craig Roberts is the Managing Partner. Ram Outdoor Advertising should not […]
Liberty Outdoor on Billboard Permitting
In June 2016 Cary, IL denied Liberty Outdoor a permit for a digital billboard but approved the company’s revised plans for a two double-sided 72 foot square monument billboards. The decision was a partial victory for Liberty because the signs which were involved had been scheduled to be removed. Insider […]
Cleveland is a Hot Billboard Market
The Republican National Convention is coming to Cleveland July 18-21. With that comes the opportunity for out-of-home advertisers to reach larger audiences than normal. The convention is expected to bring at least 50,000 to the city, with most staying and hanging out around Quicken Loans Arena, where the event will be […]
A Lesson in Visual Advertising
Insider liked this Linkedin post by Andrew Holmes of Pattison Outdoor. It is reprinted with his permission. It looks good, but does it taste good? A lesson in visual advertising Andrew Holmes, Account Executive at Pattison Outdoor Given the choice, which of these burgers would you choose? You picked the #1, […]
Company of The Day: Reeves Outdoor
Company: Reeves Outdoor Markets: Texas Headquarters: 114 W Mason St, Mabank, TX 75147 Phone: 903-330-4060 Reeves Outdoor operates a billboard plant in East Texas, from Dallas to Tyler, including Athens and Corsicana. The company is a member of the IBOUSA. Reeves Outdoor should not be confused with Reeves Media, the […]