Other News

Company of the Day: Michigan Outdoor

Company: Michigan Outdoor Advertising Markets: Michigan Headquarters: PO Box 2399, Petoskey, MI  49770 Phone: 231-348-0011 Email: steve@michiganoutdoor.com Michigan Outdoor operates a 23 face billboard plant in northern Michigan and the upper peninsula of Michigan.  Steve and Anne Murray own the business. Paid Ad

Adams Sues Dane County Board Over Board Removal

Channel 3000 reports that Adams Outdoor has sued Dane County over the improper termination of billboard leases at the Dane County airport.  Various predecessors to Adams have had a billboard lease at the Dane County airport since 1966.  Adams and the Dane County airport executed a lease in 2006 which […]

The Pros and Cons of Equipment Leases

Many of you got your start leasing your billboards from Courtesy Finance.  Courtesy is no longer around but companies like Geneva Capital write equipment leases.  Here are the pros and cons of equipment leases. Pros of Equipment Leasing 100% financing.  Because leasing companies understand equipment they will often lend 100% […]

Company of the Day – Koala Outdoor

Company:  Koala Outdoor  Headquarters:  P.O. Box 96, Lakeland, FL 33802 Markets: South Central Florida, including Lakeland, Auburndale, Mulberry, Bartow and Lake Wales Phone: 863-224-3503 Email: gotoole.koala@gmail.com Koala Outdoor Advertising operates on a “small business” model providing affordable billboards to clients who desire high visibility advertisements. Their low overheard allows them to provide billboards at a […]

WA Ranchers Use Billboards to Promote Grazing

Stevens County, WA ranchers are using billboards to raise awareness about public lands issues. The Stevens County Cattlemen are advertising with a billboard on Highway 395 south of Colville, Wash.  A previous billboard featuring the message “Wilderness: public land of no use — no logging, chainsaws, grazing, mining, bikes, wheelchairs […]

Sussex County Invites Public Comments

Coastal Point updates the continuing progress on the proposed changes to the Sussex County, DE sign ordinance. At its Aug. 9 council meeting, the county council voted 5-0 to reintroduce a proposed ordinance to amend its code related to signs.  Now they are providing the public with a second chance […]

Daktronics on How To Effectively Sell Digital Billboard Ad Space

By Joni Schmeichel and Chaz Furman, Daktronics. Having a plan when it comes to selling ad space on your digital billboard inventory is key to the success of your outdoor business. Those who have a strategy in place and explore the newest trends see the best ROI on their displays. […]

Love Milwaukee

A message of community support is soaring high above the streets of Milwaukee.  It has some people wondering who is behind the “Love Milwaukee” message that is popping up on electronic billboards all over the area. It’s the work of the company who own the billboards, Lamar Advertising. A spokesperson […]

Billboards To Be Removed Along Safety Corridor

KRCR News reports of an agreement between Caltrans and Outfront Media to remove 10 billboards along a Highway 101 safety corridor area of focus. The project is designed to: Improve safety and reduce delays at intersections. Reduce operational conflicts. Resurface, restore, and rehabilitate the existing Route 101. Extend or construct […]

Company of the Day: Gilbreath Outdoor

Company: Gilbreath Outdoor Advertising Markets: Southeast Texas Headquarters: 407 South Friendswood Drive, Friendswood, TX  77546 Phone: 281-992-4555 Brett E. Gilbreath of Gilbreath Outdoor Advertising has been in the outdoor advertising industry literally all of his life. His father founded a small billboard company in 1964 and Brett worked his way […]