Other News

Company of the Day: Oasis Sign Company

Company: Oasis Sign Company Markets: Oklahoma Headquarters: 1511 W. Gore Boulevard, Suite 8, Lawton, OK  73501 Phone: 580-917-2088 Email: waylon@oasissign.com Oasis Sign company has an 8 face billboard plant in Elgin, Oklahoma.  The company is owned by Waylon Stricklin who also has a sign maintenance business. Paid Ad

Fresno Approves Digital Signs

As a follow up to our May post the Fresno City Council voted unanimously Thursday to approve a 20-year lease with Outfront Media to erect five digital billboards on four different city-owned properties around town. Outfront  will put up the digital billboards along Highway 180 at Al Radka Park, on […]

Hawthorne Looking to Move Billboards

The City of Hawthorne, California is moving to entice the owners of more than five dozen old billboards  to take them down in residential areas. Since Hawthorne imposed a citywide ban on new billboards, the owners have been prevented from legally upgrading or modifying their billboard structures. But this week, the […]

OOH Raising Funds for Flood Relief

   $40,000+ Raised to Support OOH Industry Flood Relief Campaign Four days after launching the OOH Advertising for Flood Relief campaign, the industry has already raised more than $40,000. Donations will be provided to the Baton Rouge Area Foundation, which has sent staff members to south Louisiana to determine where […]

Beacons and Outdoor Advertising

Beacon maker Beaconstac has blog post called 7 scenarios where Beacons can Transform OOH Advertising.  Two uses for beacons caught Insider’s eye. Beacons and outdoor advertising can interact with people in areas where they are waiting, e.g. airports, hospitals, bus and subway stops.   JCDecaux did this in the Hong […]

How To Hack A City Billboard Ban

Dave Haynes at the digital signage blog  Sixteen Nine has an interesting post about a company which is skirting Sao Paulo’s billboard ban by using 19 laser projectors to turn the face of a citibank branch into a digital billboard.  You can read a press release about the project here.  Click on […]

Company of the Day – Murray Outdoor

Company:  Murray Outdoor Communications Headquarters:  418 Boston Turnpike, Shrewsbury, MA 01545 About Murray Outdoor: Murray was founded in 1988 by Robert and Joseph Murray. Since its inception, Murray has built new locations, one by one, to provide coverage on New England’s major highways. The company features bulletins, mostly 14′ by 48′.  All […]

Watchfire Launches MV Class Digital Billboard with 5 yr Guarantee

DANVILLE, Ill. — (August 24, 2016) — In another advancement for the digital billboard industry, Watchfire Signs announces the launch of its MV Class, a new billboard option with a five-year guarantee to maintain uniformity and brightness in the field. Watchfire’s MV Class billboards are available for order August 23, […]

Daktronics returns to profitability.

LED billboard manufacturer Daktronics returned for profitability for the financial quarter ended July 30, 2016.  The market liked what it heard because Daktronics Stock ended the day up 18% to $8.18. Here are highlights from the Daktronics First Quarter Fiscal 2017 earnings release, investor presentation and seeking alpha earnings call transcript. Revenue increased […]

Avoid the Equipment Leasing Death Penalty

Insider wrote yesterday that prepayment penalties are one of the disadvantages of equipment leasing. Almost all equipment leasing companies have prepayment penalties.  Insider can think of one exception – Billboard Loans – a finance company which Insider manages.  Sometimes the prepayment penalties are called yield maintenance clauses.  Sometimes the prepayment penalty […]