Other News

Company of the day: Reagan Outdoor

Company: Reagan Advertising Markets: Utah, Central Texas, Nevada Headquarters: 1775 North Warm Springs Road, Salt Lake City, UT  84116 Phone: 801-521-1775 Reagan Outdoor has been a leader in the outdoor industry for over 50 years.  The company is privately held and has a billboard plant with over 3,000 faces in […]

Outdoor Legal: Proof of Performance Matters

Do your ad contracts require you to provide proof of performance?  Make sure you you comply with proof of performance terms or you may not be able to collect.  Here’s a fascinating outdoor advertising proof of performance case. Bacci Pizza Group signed an advertising contract in 2009 with the Illinois […]

Company of the Day: Faris Outdoor

Company: Faris Outdoor Advertising Markets: North Texas, Southwest Arkansas Headquarters: 6301 Southwest Blvd, Benbrook, TX  76132 Phone: 1-817-737-4472 Faris Outdoor Advertising, Inc is a Texas based and Texan owned billboard company that was begun in 1984 and has been in continuous operation since then. Faris operates billboards in Texas and Arkansas […]

Why Digital Billboards Shouldn’t Be Banned

Insider would like to thank Jorg Cieslok, President & Chief Executive Officer at Cieslok Media, for allowing us to print his article.    In Dave Meslin’s article “Driven to Distraction” he links the distraction caused by digital billboards to automobile accidents as a leading cause of death; he suggests billboards […]

Rate This Board by Greg Callaham

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day – Paramount Media

Company:  Paramount Media Group, Inc. Headquarters:  1749 Cornell Ct., Naperville, IL 60565 Markets: Illinois Phone: 630-355-4375 Email: paramountmedia@aol.com Paramount Media operates a 9 billboard plant in Chicago.  The boards vary in size from 14 by 48 to 20 by 60.  David Quas is the company’s President. Paid Ad

Houston Reduces Billboards

Click2Houston reports that the Houston City Council recently passed an ordinance approving a contract agreement with JGI Outdoor to reduce the number of its billboards in the city. JGI has agreed to remove 13 billboards around the city and in turn the city has extended the terms on four other JGI […]

Rumor Has It – August 27

Some things Insider heard this week: Clear Channel Outdoor has added management and sales layers.  The usual solution for a company struggling with a low margin and financial difficulties is to get leaner, lose layers and the delegate more authority.  Clear Channel Outdoor seems to be going the other way. […]

Why You Need Billboard Insurance

Sign insurance is important.  Static billboards can be destroyed by tornados.   The digital billboard on the right was destroyed by an electrical short. One of Insider’s lending clients had a digital board destroyed by a fire on an adjacent property. A billboard company should carry three kinds of insurance. […]

World’s Greatest

The TV show “World’s Greatest” recently featured Formetco in one of their segments. Here is the clip and congrats to Formetco.