Duluth, GA (June 6, 2016) – Formetco’s LED digital screens outshine the best LEDs available. The largest full-service supplier in outdoor advertising, Formetco features an exclusively designed and manufactured light-emitting diode (LED) in all of their digital billboards, video screens and sports scoreboards. This LED is created by using the […]
Other News
The Buzz on Undisclosed Ad Agency Rebates
Insider wrote Saturday about an Association of National Advertisers study which found that ad agencies are getting undisclosed rebates from radio, TV and outdoor clients. The study will be released this week. Insider asked three industry executives whether undisclosed rebates are are a problem in the outdoor industry. One source […]
Company of the Day: Bella Outdoor
Company: Bella Outdoor Markets: Montana Headquarters: PO Box 50119, Billings, MT Phone: 406-671-6155 Bella Outdoor was started in 2007 by Joe and Jenifer Mancuso. The company has twelve 8 by 20, 10 by 24 and 12 by 26 and structures around Billings. Prior to starting Bella Mancuso worked in sales […]
Coke Generates Buzz With “Ubiquitous” Billboards.
Coca-Cola has generated positive publicity with 60 Chattanooga area billboards containing one word: ubiquitous. Times Free Press reports that Coca-cola is using the 60 billboards to advertise its “Share a Coke and a Song” summer campaign. The campaign generated national media coverage and twitter chatter as people became curious about the billboards. Coca-Cola […]
Catalyst Addresses Digital Sign Brightness Concerns
Philly.com reports that representatives of Catalyst Outdoor Advertising have offered to plant 35 evergreens at a cost of $50,000 to shield certain homes from light emitted by a digital billboard. Certain homeowners have complained about the brightness of the sign which is located in Downingtown, PA. Insider’s take: Kudos to […]
Clear Channel Outdoor’s Matthew Dearden Appointed FEPE International President
Barcelona, Spain (June 6, 2016) – Matthew Dearden, Clear Channel Outdoor’s President, Europe, has been appointed President of FEPE International, the worldwide association of outdoor advertising companies. The news was announced at the 57th FEPE Congress in Barcelona by the current FEPE President, Antonio Vincenti. In his new role […]
Ad Agencies Getting Rebates From Media Companies for Advertising
Dow Jones Business News reports that an 8 month probe by the Association of National Advertisers found that ad agencies are getting rebates from radio, TV and outdoor companies for spending a certain amount of money on behalf of their radio, TV and outdoor clients. Rebates are a common practice […]
Billboard Insider Update: New Research on Distraction
Billboard Insider Update: New Research on Distraction (On May 4, OAAA’s Ken Klein posted on “The Hunt for Distractions Leads Inside the Vehicle.” A new report from the AAA Foundation for Traffic Safety underscores that point. Klein provided this update.) Yes, driver distraction is a problem, especially among teens. […]
Outfront 3D billboard warns against texting and driving.
Outfront’s in-house creative studio has developed a one-of-a kind billboard to highlight the dangers of texting and driving: the nation’s first 3D inflatable vinyl billboard that creates a scene of a crash dummy’s head breaking through the windshield. The crash dummy billboard will be up on June 6th in Florida […]
Company of the Day: View Outdoor
Company: View Outdoor Markets: Indiana and Illinois Headquarters: View Outdoor Advertising, LLC., 1000 E 80th Place, Suite 700N, Merrillville, IN 46410. Phone: 866-757-8439 View Outdoor owns 575 bulletins, wallscapes and transit wraps in Illinois and Indiana. The company was founded in 2004 by Dean White who many of you know […]
