Insider’s take: Hurrah to Clear Channel and Lamar for participating in a program to find missing persons in Texas. Billboards can provide a valuable public service, contrary to what Scenic Texas thinks. HOUSTON–(BUSINESS WIRE)–Texas EquuSearch Mounted Search and Recovery Team, a nonprofit organization that spearheads recovery efforts for lost and […]
Other News
Company of the Day – Vector Media
Company: Vector Media Headquarters: 560 Lexington Avenue, New York NY 10022 Phone: 212.557.9405 U. S. Markets: Atlanta Austin Boston Chicago Dallas Houston Las Vegas Los Angeles Miami New York Philadelphia Phoenix San Antonio San Diego San Francisco Washington DC About Vector Media Vector started as a small billboard company […]
Ad Club of New York Out of Home Interviews
The Advertising Club of New York has a terrific 8 minute video in which they ask a who’s who of out of home, agency and ad buying execs to comment on what’s happening in out of home. In Rick Robinson’s words: “Rock n roll”. Paid Ad
Messimer-Henley’s 6 Ways To Reach Ad Buying Decision-Makers
Andrea Messimer Henley has 20 years experience in out of home advertising sales. Today Andrea reviews six ways to approach decision-makers. Start at the top – Go to the corporate website. Executives are always listed. Send the CEO a brief email. Ask them who makes decisions on advertising for your company? […]
Allison Outdoor Billboard Design Tips
Allison Outdoor’s website has some great billboard design tips. Insider has reproduced the page below. You ought to consider putting design tips on your website to help clients know what makes a good ad. Kudos to President Gary Ayers and Allison for a direct and compelling presentation. Paid Advertisement
Company of the Day: Whiteway Outdoor
Company: Whiteway Outdoor Market: Georgia Headquarters: 6400 Powers Ferry Road, Suite 374, Atlanta, Georgia Phone: 779-226-9605 Email: m.levin@mindspring.com Whiteway Outdoor operates a high profile billboard plant consisting of 13 static billboard structures and 3 digital billboard structures located in Atlanta. Insider drove past many of the boards yesterday during a […]
Wreck The Halls from Extra Credit Projects
Extra Credit Projects created a clever snowman billboard campaign for a Grand Rapids hospital. Here’s the press release for a new Extra Credit Projects holiday campaign for Grand Rapids tool manufacturer Tekton Tools. Terrific wordplay in a holiday spirit. GRAND RAPIDS, Mich—Midwest advertising agency, Extra Credit Projects, has been getting […]
Company of the Day: Veale Outdoor
Company: Veale Outdoor Advertising Markets: California Headquarters: 2800 Cleveland Ave #A2, Santa Rosa, CA 95403 Phone: 707-575-3752 Email: info@vealeoutdooradvertising.com Veale Outdoor Advertising business (California Outdoor Advertising License #3) is the only locally owned, licensed, outdoor advertising business in Sonoma County, CA. The company has operated in Sonoma County for thirty […]
Blue Light Special
AMA Raised Questions About Outdoor Lighting . . .Here are the Answers By Bill Ripp, Chairman of the OAAA Digital Billboard Committee. At Lamar Advertising Company Ripp is vice president of digital development Six months ago, the American Medical Association (AMA) generated headlines by issuing health warnings about outdoor lighting, […]
Clear Channel to Sell Digital Billboard Ads Programatically
December 14, 2016 New York, NY and Los Angeles, CA – Clear Channel Outdoor Americas (CCOA) (NYSE: CCO), a subsidiary of iHeartMedia, Inc., announced today with Rubicon Project (NYSE: RUBI), operator of one of the largest advertising marketplaces in the world, the development of the first automated programmatic Out-of-Home (OOH) […]