Other News

Company of the Day: 5 Star Outdoor

Company: 5 Star Outdoor Markets:  Michigan Headquarters: PO Box 252755, West Bloomfield, MI  48325-2755 Phone: 586-335-1444 Email: info@5staroutdoor.com 5 Star Outdoor is a family run business in West Bloomfield, Michigan.  The company operates a static and digital billboard plant around Detroit Michigan.     Paid Advertisement

Vehicle Analytics: What It Costs and Why You Should Do It.

By Rodolfo Saccoman, CEO, AdMobilize This is the second article by Rodolfo Saccoman the CEO of AdMobilize, on vehicle analytics and out of home advertising.  Yesterday he described what vehicle analytics is and how it works.  Today he talks about what it costs and why you should do it.  You […]

The 8 Least Friendly States Toward Billboard Advertising

Care to guess which six states which are least friendly to outdoor advertising?  A 2010 study of local regulation of outdoor advertising in 215 jurisdictions by Alan Weinstein, commissioned by the OAAA, found that 64% of the cities which most stringently regulate signs are located in just six states: Arizona […]

Vehicle Analytics: How It Works

By Rodolfo Saccoman, CEO, AdMobilize Insider is running a two part article by Rodolfo Saccoman the CEO of AdMobilize, on vehicle analytics and out of home advertising.  Today he describes what vehicle analytics is and how it works.  Tomorrow he talks about what it costs and why you should do […]

Road Trip Atlanta

  Insider was in Atlanta last week to meet a billboard client and check in with Streetlytics.  Plenty of traffic and plenty of billboards to reach people stuck in traffic.  Insider stopped for gas and took these pictures of billboards which could be seen from the gas station. And what […]

New Report Highlights the Power of OOH to Drive Engagement, Awareness

OOH PSA Campaign Reaches Rival Audiences in a Politically Turbulent Year February 27, 2017 (Washington, DC) – A recent out of home (OOH) advertising campaign aiming to increase voter participation in the 2016 Presidential election demonstrated OOH’s ability, especially when connected with digital media, to contextually and geographically target and […]

Company of the Day – Bilton Outdoor

Company: Bilton Outdoor Headquarters: P.O. Box 98, St. George, SC 29477 Market: Southeastern South Carolina Phone: 843.563.2341 Email: steve@biltonoutdoor.com Founded by Steve Bilton, Bilton Outdoor has been providing outdoor advertising solutions since 1985. They have I-95 billboards located in South Carolina two miles before I-26 driving North and two miles below I 26 […]

Landmark Portfolio Update

The outdoor easement and lease purchaser Landmark Outdoor has released 2016 financials.  Here are the highlights from Insider’s review of the 2016 financials and Seeking Alpha earnings call transcript.  Insider has summarized Landmark’s Outdoor Advertising Investments in the following table. Landmark Infrastructure Outdoor Advertising Real Estate Property Interests 2015 and […]

St Johns Axes Digital Sign Plan

Ponte Vendra Recorder reports that the St John’s County, Florida planning and zoning agency voted 5 to 1 to to recommend that the Board of county Commissions delete digital billboards from proposed changes to sign code regulations.  The decision reverses a plan for a pilot program to permit digital signs.   […]

Rate This Board by Blue Sky Digital Printing

Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’ss rating is […]