Insider hears that Landmark Dividend employee Scott Furcolow, a former Lamar and Adams lease manager and GM is approaching billboard companies offering to purchase billboard easements or to provide long term leases as an alternative to financing. Insider has seen enough Landmark transactions to know that you need to be […]
Other News
The Man Who’s Painted 5,000 Billboards
Insider has written before that painted billboards are making a comeback. There are two firms – Overall Murals and Colossal Media – which specialize in painted billboards. Atlanta billboard artist Ben Zaricor estimates that he’s painted 5,000 billboards in the course of 15 years. Insider interviewed Zaricor to learn more […]
Company of the Day – Sierra Displays
Company: Sierra Displays Market: Northern Nevada. Headquarters: P.O. Box 51534 Sparks, Nevada 89435-1534 Phone: 775.825.7900 Email: Robin@SierraDisplays.com Sierra Displays is a locally owned and operated outdoor advertising company serving the Northern Nevada market, specifically Reno and Sparks, for over 25 years. Paid Advertisement
Broadsign Fights T-Rex
Insider has written before that T-Rex has been suing digital sign manufacturers and the outdoor advertising firms which use their products alleging patent violations. Watchfire, Formetco and Daktronics has settled with T-Rex. Samsung/Yesco hasn’t. Broadsign, a digital out of home software and solutions provider, is fighting back. Here’s a statement released […]
Ten Steps to Prevent A Digital Billboard Hack
By Bill Ripp, VP Digital Development, Lamar Advertising and chairman of OAAA Digital Billboard Committee. Getting hacked is like having a heart attack. You probably won’t have one, but if you do, you’ll wonder what you could have done to prevent it. New tools are available to dramatically reduce the […]
Dearden and Ugeux Exit Clear Channel Outdoor
Campaign reports that Matthew Dearden, Clear Channel Outdoor’s President,Europe has left the company. Dearden joined Clear Channel Outdoor in 2010 and was president of Clear Channel UK prior to accepting the post of President of Clear Channel, Europe. Partick Ugeux, the chief transformation officer at Clear Channel International has also […]
Winterville Studying Digital Billboards
Reflector.com reports that the Winterville, North Carolina town council is studying a request by Riley Outdoor to put a digital sign on Fire Tower road near the old Sweet Karolina diner building just east of Memorial Drive/Winterville Parkway. The town has prohibited off-premise advertising since 2006. Winterville’s planning board voted […]
Company of the Day: See-Co Outdoor
Company: See-Co Outdoor Advertising Markets: Oklahoma Headquarters: Oklahoma City, Oklahoma. Phone: 405-641-9243 See-Co operates a 35 face billboard plant in Purcell, Norman and Guthrie, Oklahoma. The company is owned by Jim Benson. Paid Ad
Chick-fil-a Changing Agencies
Billboard Insider shared a recent post about the history of Chick-fil-a advertising and their cow campaign. After more than two decades featuring one of the most recognizable ad campaigns in recent memory, Chick-fil-a has ended its relationship with the agency that created the Chick-fil-a cows. Chick-fil-a has hired McCann Worldgroup and […]
Billboard Spacing
What’s proper billboard spacing? When Insider approaches Winnemucca Nevada on I-80 he sees thirteen 14 by 48 steel monopole billboards spaced 500 feet apart on on the south side of the freeway. They show up as small dark lines off I-80 on the google map picture below. Many of […]