Registration is open for LookOut, the 2017 OAAA/Geopath convention May 15-17, 2017 in New Orleans (https://lookout2017.com/ on the OAAA website). Insider asked Nancy Fletcher to reflect on highlights from last year’s convention and to talk about what to look forward to at this year’s convention. Nancy, what were some of […]
Company: Ashby St Outdoor Markets: Kansas, Arkansas, Oklahoma Headquarters: 1855 Shelby Lane, Fayetteville, AR 72704 Phone: 479-442-0300 Ashby Street Outdoor was founded in April 2011 with the purchase of approximately 400 billboards in Arkansas, Missouri, Oklahoma from Fowler Media. In January 2016 the company purchased Clear Channel’s Fort Smith Arkansas and […]
Beacon Hills Times reports that a Massachusetts appeals court has prohibited outdoor signage at 9 Bowdoin St in Boston. Defendants Hat 9 Bowdoin Realty and Sponsor Co, LLC had a appealed a 2015 ruling by Suffolk Superior court ordering the two billboards which were attached to the outside of the […]
Rate This Board allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’ss rating is […]
Insider put together a chart showing the performance of the Lamar, Outfront Media and Clear Channel Outdoor versus NASDAQ (the index of approximately 3,000 common stock listed on the NASDAQ stock exchange) . NASDAQ is a better benchmark for performance than the S&P 500 because Lamar, Clear Channel Outdoor and […]
By Samantha Martinez, Marketing Advisor at LED National We have a sign; why does my business need a message center? Consider for a moment the speed at which traffic passes by the average business. A motorist has only a few seconds to see and comprehend any given sign. For example, […]
JCDecaux released 2016 revenue figures. Street Furniture growing 5%. Transit growing 2% at pace with economy. Billboards up 1% so underperforming economy. US flat. UK Booming. Here are the charts. [wpforms id=”9787″]
Lamar Advertising and Paramount Pictures kicked off a cool (pun intended) new digital out of home campaign to promote the upcoming release of the Baywatch movie. Using Lamar’s dynamic digital capabilities, each billboard automatically displays a contextually relevant Baywatch ad triggered by the current weather. The campaign is running through Feb. […]
The Helma Larkin-moderated panel with executives from the big five out of home firms at the April 2016 Geopath/OAAA conference is aging well. Larkin asked each executive where the out of home industry will be in 10 years. Here’s what they said: Jean-Luc Decaux, Co-Chief Executive, JCDecaux. In 10 […]
This is the last post in a series by Dave Daucanski on out of home sales leadership. Daucanski spent 15 years experience in out of home advertising sales and sales management most recently with Clear Channel Outdoor in Dallas and Florida and prior to that at All Over Media and […]
