ZANESVILLE, OHIO, 1/3/24 – Kessler Outdoor Advertising has announced the sale of its assets in Southeast Ohio to Oliver Outdoor Advertising, a family owned and operated billboard company based out of Butler, PA. Williamson & Associates Mergers and Acquisitions acted as exclusive advisor to Kessler Outdoor. Terms of the deal were […]
Other News
Will 4,203 Signatures Get You a New Digital Billboard?
The Austin Business Journal is reporting that Keep Round Rock Safe, a group of local businesses pushing for more digital billboards in the Austin suburb of Round Rock, turned in 4,203 signatures to the city on Dec. 26, surpassing the required amount needed to get its item on a ballot […]
Tiger Party Welcomes the New Year in Times Square
NEW YORK, January 2, 2024/ – Looking forward to the new year with the new installation, new goal, and new plan. Tiger Party, the creative digital signage solution agency renowned for orchestrating the interactive digital out-of-home (DOOH) campaign and iconic annual New Year’s Eve countdown in Times Square, unveils its […]
Company of the Day: Greyline Outdoor
Company: Greyline Outdoor Markets: New York Address: PO Box 281, Bryant NY 14027 Phone: 716-983-9820 Greyline Outdoor originally formed in 1988 as S&S Enterprises, a small, local sign shop under owner/operator(s) Everett Scritchfield, Jr. and Linda Scritchfield. 1993 marked the first purchase of billboard by the company and set the path […]
Out of Home Stocks Exceed Market in 4Q 2023
Public out of home companies beat the market during the fourth quarter of 2023. OUTFRONT was up 38% on news that transit ridership is creeping up. Lamar was up 27%. Clear Channel Outdoor was up 15% with a sharp improvement after the company reaffirmed fourth quarter revenue guidance (November 8) […]
ONroute Tabs Media Resources for Groundbreaking Digital Project
Toronto, January 1, 2023 – ONroute, a premier provider of highway service centers in Ontario, is excited to announce a collaboration with Media Resources Inc., a leader in digital signage and turnkey solutions. This partnership, also involving Pattison Outdoor Advertising, represents a significant stride in ONroute’s commitment to enhancing highway […]
Company of the Day – Green City Solutions
Company: Green City Solutions Markets: Georgia, New York, Pennsylvania Headquarters: 1050 Park Avenue, New York, NYU 10028 Phone: 646-582-6929 Email: info@greencitysolutions.com Green City Solutions, in partnership with Bigbelly Solar, operates a street advertising plant of solar recycling kiosks in Atlanta, Brooklyn, New York City and Philadelphia. Green City partners with […]
Happy New Year!
We are off today. Enjoy the holiday. Image courtesy of Greg Callaham Paid Advertisement
Billboard Insider’s Top 5 Stories of 2023
Here are Billboard Insider’s 5 most viewed stories during 2023. The most viewed Billboard Insider story during 2023 was our analysis of the purchase of a large block of Clear Channel Outdoor stock by an investor group which includes Artie Moreno and Verde Outdoor… Look Who Bought Clear Channel Outdoor […]
Top 5 Tips for Successful Billboard Design In 2024
By Wes Frick, Wes Frick Design Agency #1. Shareability, Emotional Reaction, & Shock Value People aren’t interested in reading advertisements. They want to be entertained, and you have to force drivers to look. Iconic billboards have the necessary shock value to get shared, talked about, and referenced. Those actions are critical […]